Business Studies Class 12 Project: Marks Distribution, Topics, and More

Looking for a Class 12 Business Project? CBSE has mandated students to prepare a project as part of the Class 12 Business Studies syllabus wherein they can conduct their own research, gather primary or secondary data and make inferences out of the results in a presentable way. If you are struggling to make a nice project and want to have good guidance, read on to find everything you need to know about the Business Studies class 12 project and BST project class 12 on marketing management, principles of management, stock exchange and more.

CBSE BST Project Class 12 2023-24: Marks Distribution

The revised Business Studies Class 12 syllabus 2022-23 allotted 20 marks to the project work. Take a look at the distribution of marks for Class 12 Business Studies Project 2023-24: 

Evaluation Criteria	Marks
Creativity in Presentation	02
Participation, Initiative and Cooperation	02
Research Work, Observation and Content	04
Viva	08
Analysis of the Situation	04
Total Marks	20

Click here to download the official CBSE Class 12 Business Project Topics

CBSE Class 12 BST Project Topics 2023-24

Here are the best BST project class 12 topics:

• Marketing Management
• Elements of Business Environment 
• Principles of Management Project in Business Studies
• Stock Exchange
• Consumer Protection

Also Read: Controlling Class 12: Important Revision Notes

Marketing Management

For this BST project class 12 on Marketing Management, The students can consider the following products and conduct research to gather information about the various aspects concerning the marketing of the product. Some of the most prominent and sought-after products are mentioned in the table below:

Adhesives	Mobile Phones	Inverters	Wallet
Butter	Toys	Microwave	Newspaper
Coffee	Hair Oil	Chocolate	Sauces
Cutlery	Lipstick	Cosmetics	Washing Machine
Bread	Jewellery	Moisturizer	Noodles
Bathing Soap	Handbags	Cheese	Music System
Hair Dye	Jeans	Eraser	Pencil

The students can choose either of the aforementioned or any of the products permissible by the teacher for their Business Studies Project. Taking any one of the products into consideration, the students will have to gather information on the following parameters.

• Profit margin in percentage to the manufacturer, wholesaler and retailer
• Packaging of the product
• Selling price to the consumer
• Promotion or marketing of the product
• Identify the USP
• Type/category of product
• Labelling
• Tagline
• Grading and standardization
• Channels of distribution

Also Read: Courses & Career Options in Commerce without Maths

Elements of Business Environment 

In this topic of the Business Studies class 12 project, given below are the important elements of the business environment:

• Changes witnessed in packaging and economic impact over the last few years in relation to products like fruits and vegetables, plastic/wooden furniture, milk, reuse of packages, packages as a means of advertisement, etc.
• Reasons behind the changes in “Coca Cola and Fanta in the 70s decade to Thums up and Campa Cola in the 80s decade to Pepsi and Cola in the 90s.”
• Changes in the patterns of export and import of different products.
• The law, effects and implementation of the anti-plastic campaign.
• Social factors affecting acceptance and rejection of an identified product (atta maker, dishwasher)
• Effect of changes in the technological environment on employee behaviour. 

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Principles of Management Project in Business Studies

Under this subject of the Business Studies class 12 project, the students are required to visit any departmental store, fast food outlet or any industrial unit and perceive if applications like Fayol’s General Principles of Management or F.W. Taylor’s Scientific Management Techniques are applied or not. For clarification, have a look at the principles and techniques advocated by both the administrative gurus:

Fayol’s General Principles of Management	Division of Work; Unity of Command; Unity of Direction; Scalar Chain; Espirit de corps; Fair Remuneration; Order; Equity; Discipline; Subordination of Individual Interest to General interest; Centralization and Decentralization; Stability of Tenure
F.W. Taylor’s Scientific Management Techniques	Functional Foremanship; Standardization and Simplification of Work; Method Study; Motion Study; Time Study; Fatigue Study; Differential Piece-rate Plan

Also Read: Commerce Subjects in Class 12 [Download Updated PDF]

Stock Exchange

The students who opt for the third option in the business studies class 12 project will have to learn various aspects of the stock market, monitor the stock market trends and how calculate profit or loss in relation to stock. Through this topic, the students will be able to learn about the capital market and the sources of business finance along with a deep understanding of the concepts used in the stock exchange. Business Studies class 12 project will expect the students to work on the following parameters:

• Create a brief report on the history of stock exchanges in India.
• Prepare a hypothetical portfolio with a sum of INR 50,000 in any 5 top companies over a period of 20 working days.
• Identify the reasons for fluctuations in prices, for example, change of seasons, strikes and accidents, political environment, the spread of an epidemic, international events, etc.
• Find the value of the investments and update the portfolio accordingly through various graphical representations.

Also Read: Business Studies Class 11 Syllabus, Exam Pattern & More

Important Guidelines

Here are the official CBSE guidelines for the Class 12 Business Studies project:

• The entire project must be completed between 25 to 30 pages
• It is compulsory for class 12th students that the project must be handwritten 
• The project must be clubbed inside a neat and tidy transparent folder 
• While crafting your project, you must follow this specified format:
  • Cover Page: Student information, School name and year
  • Index (List of Contents)
  • Acknowledgement and Preface
  • Introduction
  • Topic with a Unique Title/Heading
  • List of activities and planning done to gather information about the project (If any)
  • Observations from the places of visit
  • Conclusions
  • Photographs (if any)
  • Appendix
  • Teacher’s remarks
  • Signature of the teachers

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