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The full form of PPC is Pay-per-click. PPC is a type of marketing that involves advertisers paying a sum of fees every time someone clicks on their advertisement. In other words, it is a popular method of buying visits to your website. It is majorly used on search engines such as Google Ads and can be done through social media.
Also Read: Types of Advertising
How does PPC Work?
- Advertisers bid on specific keywords or phrases that they wish to target in search engine results.
- When a user searches for such keywords or phrases, the advertisers’ ad will appear among the top results.
- Subsequently, the advertiser is charged a small amount of fee every time a user clicks on their ad.
- Advertisers can also create campaigns to target specific locations, demographics, and interests.
- The search engine then uses its algorithm to determine the order in which it will display its ads.
Also Read: eCommerce Marketing
Benefits of Using PPC
PPC provides a plethora of benefits to businesses such as:
- It is a cost-effective method to drive quick results to your website.
- PPC offers better CTR, leading to increased sales revenue.
- It displays your advertisement on the first results page when a user searches for a related term.
- This marketing strategy also empowers marketers to target specific demographics and locations.
- It offers better brand visibility and better exposure
- PPC allows you to run multiple campaigns for the same keyword
Popular Full Forms
We hope this blog has helped you understand the PPC full form and everything related to it. If you want to know more, find the general full form list on our blog. In the world of short forms, you can rely on the Leverage edu page to know about more important full forms like this! Connect with us study abroad experts to achieve your international dream today!