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The full form of SMO is Social media optimization. In simple words, it refers to the use of social media platforms to enhance an organization’s online presence. Interestingly, the power of social media can be leveraged to spread awareness about your new products, and services, connect with customers, and build a strong presence on the internet.
Advantages of SMO
Earlier, search engine optimization was one of the most popular strategies to increase the overall reach and presence of businesses. It involves using different strategies to increase the visibility of your content via a web search engine. However, it is gradually being replaced by SMO due to its plethora of benefits such as:
- SMO offers a free and effective alternative to expand your company’s visibility on the internet.
- It offers multiple platforms to communicate with consumers all around the world.
- By targeting the right audience and increasing the overall conversion rate, businesses can save their marketing budgets.
- SMO offers lower marketing cost and helps to reach a wider audience of all ages than other marketing strategies.
- Businesses can gain valuable insights into their content performance by using data and analytics to make the necessary adjustments to their long-term goals.
What is the Job Role of SMO?
Here is an overview of the job responsibilities in SMO:
- Setting up a company’s profile on various social media channels to build and maintain brand consistency.
- Creating engaging content as well as infographics to post on social media accounts.
- Responding to consumer queries and comments in a timely manner.
- Monitoring the performance of content.
- Formulating new strategies to create better content.
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