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With the advent of the internet, the concept of business has changed altogether whether it is to get a new mobile phone or even buy new clothes all can be done by just a click. In the digital world, e-businesses or online businesses have marked their key presence as they conduct the exchange of goods and services through online platforms. There are varied advantages to starting an online business as it is easier to establish, possess the potential of reaching a global audience, to name a few. Let’s explore more about what eBusiness is along with its salient features as well as major courses and careers in this emerging field of study.


Quick Read: eCommerce Marketing

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What is eBusiness?

In simple terms, eBusiness refers to when business transactions are conducted through digital platforms such as online websites, applications, etc. When compared to e-commerce, online businesses expand the generic concept of exchange of products online as they also provide services to the end consumers. There are mainly six types of eCommerce that you must know about, namely,

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C) 
  • Consumer-to-Consumer(C2C) 
  • Consumer-to-Business (C2B)
  • Business-to-Administration (B2A)
  • Consumer-to-Administration (C2A)

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Challenges of e-business

The extent and nature of electronic business challenges differ from one organization to the next, depending on a variety of factors such as whether digital services are used to enable e-business in only parts of their operations, whether digital services power their core value proposition, and whether they have legacy technology infrastructure or were born digital.

However, there are several frequent issues to be aware of. The following are some of the difficulties:

  • Defending e-business services from cyber-attacks;
  • Scaling services quickly enough to satisfy demand without sacrificing performance; Adapting technologies quickly enough to stay up with changing market conditions;
  • Finding and training personnel who can keep up with skills that are continuously evolving, and keeping up with e-business capabilities that are always on due to their electronic nature.

Why study eBusiness Course?

  • Traditional marketing tactics are covered in eBusiness courses, as well as new age ideas like Digital Marketing, Social Media Marketing, and Email Marketing.
  • The courses’ major goal is to set up and introduce tools, measurements, and techniques in a typical firm to help it become more digitally sound.
  • E-Business Consultant, Business Analyst, Project Manager, Customer Relation Manager, and other top employment descriptions following eBusiness courses include, among others.
  • The typical yearly wage package in eBusiness varies depending on the specialist industry in which one works. For eBusiness graduates, the average income varies from INR 3 LPA to INR 12 LPA.

Who should pursue an eBusiness Course?

  • Students who have finished school-level education as 10 + 2 are eligible to enroll in the eBusiness course. Students from a variety of disciplines, including art, science, and commerce, are also permitted to pursue a career in eBusiness courses.
  • In the stream eBusiness, students can pursue undergraduate, graduate, and doctorate degrees. Digital marketing courses are available in a variety of programming schedules at colleges in the top ten rankings.
  • To follow the eBusiness course, the relevant institute’s examination authority conducts specific entrance tests. Students interested in enrolling in the digital marketing course should score at least 55 percent.
  • To enroll in a digital marketing course, you must have prior understanding of internet analytics and SEOs, Web content, and email marketing to reach subscribers and potential clients.
  • Other skills to learn include content marketing, digital strategy, customer relationship management, and project management.

Models of eBusiness

It is a method of describing how a corporation operates in order to deliver services or goods and earn profits. It also specifies how a business will develop and adapt to new technology or markets.For successful company operations, all components of a business model must operate together.

E-business Concept

It contains fundamental information about the company, such as its aims, vision, goods, and services from which it will generate money. The successful concept is founded on market study, which will determine the consumers’ desire to acquire the product and how much they are willing to pay for it.

Value Proposition

The value proposition, as the name implies, is a benefit that an organization or corporation will deliver to its clients. One or more of the following points may be included:

  • Reduced price
  • Improved service or better functionalities with user-friendliness
  • Speedy delivery and improved assistance
  • Products or services that increase productivity and efficiency
  • Buyers have access to accessible merchandise with a variety of alternatives.

Sources of Revenue

What does eCommerce entail, and how does it generate income for businesses? The purchasing and selling of services/products is referred to as ecommerce, or electronic/internet commerce. To the internet purchasing experience, it also provides online payment possibilities. As a result, an e-business revenue model will consist of three, four, or a combination of the following sources:

  • Advertisement
  • Affiliation
  • Agent/Representative commissions
  • Licensing
  • Sales commissions
  • Sponsorship
  • Syndication
  • Use Fees
  • Subscription

Required Activities, Resources, and Capabilities

Different actions and resources are necessary to carry out the business’s objective. Professional personnel with certain talents or competencies, for example, can conduct specific business operations more effectively.

Types of eBusiness Course

Students can enroll in eBusiness courses as part of a variety of programs after completing a quick application process. The following is a list of several types of eBusiness courses:

Certificate eBusiness courses
Course Name Duration 
6 Months course in Digital Marketing6 Months
Certification in Digital Marketing1-year
Certified Digital Marketing1-year
Digital-Marketing Certificate course1-year
Certification course for marketing1-year
Undergraduate eBusiness courses
Course Name Duration 
BBM in eBusiness3 years
BBA in E-Commerce3 years
Postgraduate eBusiness courses
Course Name Duration 
MA in Digital and Creative Marketing2 years
MBA in Digital Marketing2 years
MBM in eBusiness2 years

Online eBusiness courses

The online ways of studying the stream are equally accessible as the normal and direct modes of learning eBusiness courses. Courser, edx, and Udemy are just a few examples of well-known courses.

Course Name Duration 
Business analysis fundamentals6 – 8 weeks
Skills development for product manager6 – 8 weeks
Course Name Duration 
Business management5-7 weeks
Business statistics5-7 weeks
Course Name Duration 
Strategic leadership & Management8-9 weeks
Managerial economics6 weeks

eBusiness Course Syllabus

eBusiness is a large topic to cover in two years. The courses’ curriculum involves a detailed examination of a variety of topics in order to eliminate any potential roadblocks to the growth of the company. The following is a list of topics covered in the eBusiness course:

E-CommerceAn overview of e-commerce Various sorts of eCommerce (electronic commerce) examples
E-Marketing strategiesChain of Value Working in the e-marketplace Transactions at e-market
eBusiness strategiesProcess of strategic planning SCM CRM ERP Procurement

Scope after eBusiness

E-business refers to the purchase and sale of products and services through the internet, as well as the performance of other critical business operations. E-business is a phrase that encompasses both e-commerce and e-business. E-business is the electronic execution of management tasks such as planning, organizing, marketing, and production. Inventory management, product development, human resource management, and accounting and finance are some of the additional services covered by e-business. eBusiness courses cover a wide range of topics and provide several options. Candidates who have received their diploma or certification in the relevant discipline can pursue professions in a variety of fields.

Job Profiles after eBusiness Course

The occupations’ characteristics are shown in the table below. For eBusiness courses, the job profiles have been thoroughly analyzed and recognized.

Job ProfilesAverage salary 
eBusiness consultantINR 40,000
Supply chain managerINR 52,000
Business analystINR 30,000

Features of eBusiness

In the 21st century, E-Businesses have become the backbone of the economy as most of the people are shifting to the online platforms for carrying out their daily tasks and activities and this medium of business also great benefits to both companies and customers as it has changed the way how people trade and shop and even reduced the physical connection. Here are some of the key features of e-businesses:

  • Minimal advertising and marketing costs
  • Eliminates geographical boundaries and offers wider global reach
  • Accelerates customer service and facilitates a direct relationship with customers
  • Higher risk in terms of online transactions
  • Working hours are flexible
  • Lesser set up costs than a traditional business
  • 24/7 Availability

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eBusiness: Top Courses & Universities

As an emerging and relevant field of study, e-business encompasses the nuances of establishing an online business and intricacies of its operations as well as other features corresponding to the building a stronger online presence, handling competitors, facilitating global reach, amongst others. It is more of an interdisciplinary specialisation that brings together the study of business, information technology, consumer behaviour and mass communication. If you are aiming to pursue a programme in this field, here is a list of major courses offered in e-business across the globe.

Course University
Certificate in Marketing Analytics- Products, Distribution and Sales (Part-time)University of California, Berkeley
Certificate in Digital Transformation in Business (Online)University System of Maryland
Bachelor in Information Technology- eBusinessUniversity of Wollongong
Bachelors in Business Computing (eBusiness)Brunel University London
BA in International MarketingBirmingham City University
Bachelor in Business-Digital MarketingInstitute of Technology Carlow
BBA in eBusiness MarketingWestern Michigan University
Business Management with eBusinessLondon South Bank University
Masters in Digital LivingAarhus University
Graduate Diploma in Business Information SystemsDeakin University

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Careers in eBusiness

As a prominent discipline and field of study in the digital age, eBusiness offers a wide range of career opportunities in different sectors ranging from business and management, IT, Marketing, Logistics and Supply Chain Management, amongst others. Some of the popular job prospects in the field of eBusiness include,

  • E-Commerce Marketing Co-ordinator
  • Digital Marketing Manager
  • Content Developer
  • Web Designer
  • E-commerce Project Manager
  • C# Developer
  • Web Analyst
  • Sales Coordinator
  • Customer Service Representative
  • eServices Manager
  • Online Relationship Manager’
  • Database Administrator
  • SME(Subject matter expert)

Salary after eBusiness Course

The eBusiness wage package is enticing, and it attracts merit students who want to work for top-tier organizations. Starting a career in the field is a great way to get started, lay a solid foundation, and grow with the company.

Job profileAverage Salary
Area Sales ManagerINR 4 LPA
Management consultantINR 6 LPA
Business analystINR 3.2 LPA
Operation managerINR 3.8 LPA


Is the Internet of Things gaining popularity in eBusiness courses?

Certainly, the Internet of Things plays an important part in eBusiness education. Students are well-trained on how to use the Internet of Things in business and how to acquire the best results by applying the plan.

Is it feasible to establish a profession outside of India after completing an eBusiness degree in India?

Within India and around the globe, the future and potential for eBusiness courses are enormous. Leading multinational corporations (MNCs) from across the world are drawing top students to their campuses before the end of the course.

What does it mean to become digital in business?

Customers are happier as a result of digitalization in company since they have easier and faster access to products and services. All transactions are completed more quickly and with the highest level of openness. You can enjoy the updated version of your business on digitalization.

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Hence, eBusinesses are flourishing the era of the internet and creating new career opportunities and job prospects across different sectors. Interested in studying e-business and e-commerce? Sign up for e-meeting with our Leverage Edu experts and we will assist you in picking the right course and university that can equip you with immense knowledge and exposure to build a rewarding career in this field!

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