With the advent of the internet, the concept of business has changed altogether whether it is to get a new mobile phone or even buy new clothes all can be done by just a click. In the digital world, e-businesses or online businesses have marked their key presence as they conduct the exchange of goods and services through online platforms. There are varied advantages to starting an online business as it is easier to establish, possess the potential of reaching a global audience, to name a few. Let’s explore more about what eBusiness is along with its salient features as well as major courses and careers in this emerging field of study.

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What is eBusiness?

In simple terms, eBusiness refers to when business transactions are conducted through digital platforms such as online websites, applications, etc. When compared to e-commerce, online businesses expand the generic concept of exchange of products online as they also provide services to the end consumers. There are mainly six types of eCommerce that you must know about, namely,

  • Business-to-Business (B2B)
  • Business-to-Consumer (B2C) 
  • Consumer-to-Consumer(C2C) 
  • Consumer-to-Business (C2B)
  • Business-to-Administration (B2A)
  • Consumer-to-Administration (C2A)

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In the 21st century, E-Businesses have become the backbone of the economy as most of the people are shifting to the online platforms for carrying out their daily tasks and activities and this medium of business also great benefits to both companies and customers as it has changed the way how people trade and shop and even reduced the physical connection. Here are some of the key features of e-businesses:

  • Minimal advertising and marketing costs
  • Eliminates geographical boundaries and offers wider global reach
  • Accelerates customer service and facilitates a direct relationship with customers
  • Higher risk in terms of online transactions
  • Working hours are flexible
  • Lesser set up costs than a traditional business
  • 24/7 Availability

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eBusiness: Top Courses & Universities

As an emerging and relevant field of study, e-business encompasses the nuances of establishing an online business and intricacies of its operations as well as other features corresponding to the building a stronger online presence, handling competitors, facilitating global reach, amongst others. It is more of an interdisciplinary specialisation that brings together the study of business, information technology, consumer behaviour and mass communication. If you are aiming to pursue a programme in this field, here is a list of major courses offered in e-business across the globe.

Course  University
Certificate in Marketing Analytics- Products, Distribution and Sales (Part-time) University of California, Berkeley
Certificate in Digital Transformation in Business (Online) University System of Maryland
Bachelor in Information Technology- eBusiness University of Wollongong
Bachelors in Business Computing (eBusiness) Brunel University London
BA in International Marketing Birmingham City University
Bachelor in Business-Digital Marketing Institute of Technology Carlow
BBA in eBusiness Marketing Western Michigan University
Business Management with eBusiness London South Bank University
Masters in Digital Living Aarhus University
Graduate Diploma in Business Information Systems Deakin University

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Careers in eBusiness

As a prominent discipline and field of study in the digital age, eBusiness offers a wide range of career opportunities in different sectors ranging from business and management, IT, Marketing, Logistics and Supply Chain Management, amongst others. Some of the popular job prospects in the field of eBusiness include,

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  • E-Commerce Marketing Co-ordinator
  • Digital Marketing Manager
  • Content Developer
  • Web Designer
  • E-commerce Project Manager
  • C# Developer
  • Web Analyst
  • Sales Coordinator
  • Customer Service Representative
  • eServices Manager
  • Online Relationship Manager’
  • Database Administrator
  • SME(Subject matter expert)

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Hence, eBusinesses are flourishing the era of the internet and creating new career opportunities and job prospects across different sectors. Interested in studying e-business and e-commerce? Sign up for e-meeting with our Leverage Edu experts and we will assist you in picking the right course and university that can equip you with immense knowledge and exposure to build a rewarding career in this field!

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