The full form of BAR is the Best Available Rate. It is also commonly known as BRG or Best Rate Guaranteed. In simple words, BAR refers to the lowest rate for that day at which guests can book a room in the hotel. In the ever-evolving world of hospitality, employing the BAR strategy can prove advantageous for the hotel as well as for travelers. In this blog, we will explore more about BAR and its advantages.
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What is the Purpose of BAR?
When it comes to running a successful hotel, the real challenge is to price the rooms in the best interest of the hotel and the guests. While as the owner you might want to charge the highest rate for your property. However, as a guest, you would want value for every penny spent. This calls for an effective pricing mechanism. The BAR pricing strategy helps to remove the confusion caused by complex pricing strategies.
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Advantages of BAR
Here is an overview of the advantages of the best available rate:
- BAR offers straightforward pricing which ensures guests that they are getting the best deal out there.
- By adjusting rates based on consumers’ demand, hotels can stay competitive in the market.
- BAR can help hotels achieve better financial performance.
- BAR ensures fair pricing for all guests, eliminating disparities in pricing for the same room.
- The BAR strategy can foster trust among guests, leading to a well-established image and an increase in bookings.
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