The full form of LOGO stands for Graphics Oriented Language. LOGO is a functional programming language that is used in computers. The LOGO language is a Lisp adaption. LOGO is a programming language that was created to express computations performed by a machine, specifically a computer. Programming languages are mostly used to construct programmes that control the behaviour of machines, to represent the functionality of algorithms, or as a means of human communication.
LOGO is an abbreviation for the Language of graphics-oriented. The term LOGO is also a symbol that is used to recognise a brand’s or company’s public identification. An abstract design or a symbol that represents a wordmark can be used as the logo. On a worldwide scale, a logo can typically symbolise a company’s name, trademark, or brand.
Example of LOGO
PwC is the LOGO of the firm that represents PricewaterhouseCoopers throughout the world.
Types of LOGOs
- Monogram logos
- Pictorial marks
- Abstract marks
- The combination marks
- The emblem
Origin of LOGO
The logo first appeared in the sixth and seventh centuries, when coins were utilised as a way of payment (c. 600 BCE). Each coin contained a symbol or mark that represented the kingdom or country to which it belonged. They were also employed in cylinder seals.
Logos in the shape of an animal, bird, or other sign embedded on coins or fabric to represent a kingdom or dynasty were common in the sixth century. By 1890, the United States had over 700 lithographic printing enterprises and employed approximately 2000 workers.
The logo was refined into watermarks, printing technologies, and silver hallmarks in the early 18th and 19th centuries. In the late nineteenth century, lithography and photography entered the advertising industry, boosting the usage of logos on a global scale. In 1876, the Bass red triangle was the first logo to be trademarked.
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