The Central Board of Secondary Examination [CBSE] carries out periodic changes frequently in the structure of syllabus and question pattern across different commerce subjects. With more and more questions being added which aim to evaluate concept-application, analysis and interpretation, the prevalent practice of theoretical learning is being done away with. The inclusion of Business Studies class 12 case studies is a step in this direction. Further, the vast nature of syllabus in the subject makes this way testing much more practical in place of merely listing and rewriting. Here, we present a full-fledged guide on how to tackle these case studies questions in a way that can get you better scores.
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Overview & Structure
Business studies broadly encompass ‘Principles and Functions of Management’ which deal with management, its nature, elements, theories and application as well as ‘Business Finance and Marketing’ which concerns financial markets, marketing management and consumer protection. Before taking a look at the Business Studies Class 12, take a look at the pattern of the paper is as follows:
|Sections||No. of Questions||Unit Mark||Word Limit|
|A||8||1||One word or sentence|
|C||6||4||Approx. 120 words|
|D||3||5||Approx. 150 words|
|E||3||6||Approx. 200 words|
Note: Case studies are not separate sections or parts. They can be asked as all across the above-mentioned sections.
What is a Case Study?
In particular, case studies are based on real-life scenarios which concern business-related situations. This involves, for instance, cases wherein a person starts a business concern, problems faced in its management, a unique set of circumstances encountered and a host of other different situations. The students are required to correlate concepts in management and solve questions based on their understanding of such concepts. Identification of a particular aspect of Business Management is also a highly used testing criterion.
Business Studies Class 12 Case Studies: Examples
Here are a few examples of case study questions you can expect to see in the Class 12 Business Studies paper based on official CBSE Question Paper 2020:
Umang Gupta is the Managing Director of Denver Ltd. The company had established a good name for itself and had been doing well. It was known for the timely completion of orders. The Production Manager, Ms Kanta was efficiently handling the processing of the order and had a team of fourteen motivated employees working under her. Everything was going on well. Unfortunately, she met with an accident. Umang knew that in the absence of Ms Kanta, the company may not be able to meet the deadlines. He also knew that not meeting the deadlines may lead to customer dissatisfaction with the risk of loss of business and goodwill. So, he had a meeting with his employees in which accurate the speedy processing of orders was planned. Everybody agreed to work as a team because the behaviour of Umang Gupta was positive towards the employees of the organisation. Hence everyone put in extra time and efforts and the targets were met on time. Not only this, Umang visited Ms Kanta and advised her to take sufficient rest.
1. Identify the leadership style of Umang Gupta and draw a diagram depicting the style.
2. State any two values highlighted by the behaviour of Umang Gupta. (CBSE, Delhi 2017)
Indian Youth Organisation (IYO) organised a visit of its members to an old age home to inculcate the habit of social work among them. The visit revealed that the living conditions of the inmates of the old age home were not hygienic. So, the IYO members decided to clean the premises. During their cleanliness drive, they realised that the old age home also required pest control. But some of the inmates of old age home were reluctant about it because they believed that the pest control might create health problems for them. IYO, therefore, decided to provide ethical, safe and odourless pest control. They showed to the inmates of old age home a pamphlet of the proposed pest control product which promised easy, inexpensive and long-lasting pest control. The inmates happily agreed and the pest control was carried out. It worked for a fortnight but to their dismay, the effect started wearing off. IYO contacted the pest control company which kept on postponing their visit. After waiting for a month, IYO filed a cased in the consumer court. The consumer court was satisfied with the genuineness of the complaint and issued necessary directions to the pest control company.
1. State the six directions that might have been issued by the court.
2. Also, identify any two values that are being communicated by IYO to society.
(CBSE, Delhi 2017)
ABC Ltd is a consumer appliance company established in 1992. With its effort of quality maintenance, it has established a competent name in the market for its products. In its efforts of specialisation, it has set up different departments of finance, sales, manufacturing, technical services and maintenance services. As the spaces of operation have risen along with soaring consumer demand, ABD Ltd came to resolution to alter its current principle of management in order to meet varying requirements of the environment.
Write the specific general principle of management the company intends to modify to meet the changing requirements.
Gold Land Pvt. Ltd. is a wheat-producing company. Daily 5000 bags of wheat weighing 10 kg each are produced here. In comparison to the previous year, this ere has been less number of bags produced on a per-day basis. The number is around 4500 which is less than the target of 5000 set by the company. The company however has been able to reduce the costs involved in comparison to last year’s spending on the production and packaging of each bag. The quality of bags has also been up to the mark. Identify the concept of management ignored here.
A floor manager of a mall is a very good manager as he utilizes all the functions of management to minimize the cost of maintenance of his area. He directs all the staff members under him to follow the targets and advises them to put their efforts in the direction of the achievement of these targets. Under his guidance, the employees admit that they learn a lot and are able to meet their targets. This has led to an increase in their salaries. Identify the importance of management highlighted above.
A bank named ‘Dhan Sangraha Karta’ allows the Kapoor family to deposit their money time and again in it. It gives a definite return to this family which is in the form of interest. To get this interest the money stored in the household of Kapoor family gets entry into this bank. Nearby there is a stock exchange, Mr Rajan Kapoor, who is the head of the family, goes there and buys securities. He says that in this way more return in earned by him on his saved money though the risk is also there.
1. Identify the process in the above case performed by the bank and the stock exchange.
2. What are the roles of the bank and the stock exchange with respect to each other?
3. Name a condition for the bank to perform its role in this process.
4. Name a condition for the stock market to perform its role in this process.
To make the sports day of the school successful the Headmaster of the school divided all the activities into task groups each dealing with a specific area like holding of the event, the arrangement of medals, refreshments etc. Each group was placed under the overall supervision of a senior teacher. The physical education teacher was made responsible for holding different events, the home science teacher for refreshments and the Maths teacher for medals. Identify the function of management performed by the Headmaster in doing so.
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RTVB Technologies Ltd. entered the gaming market via its launch of a comprehensive gaming brand name that focused on gaming consoles, games and other accessories. This was done after careful consideration of changing consumer needs and market trends. While its products are expensive, they are of high quality as well as eco-friendly. Their efforts were to differentiate their product from the existing items available in the market and devoted significant efforts, time and money in the creation of the brand name as without this they can only focus on awareness for generic products and can never be sure of sale of products. After some time, their efforts led to a positive growth in demand of products and parallelly as the customers liking also grew, the higher price was no longer a buyer. Over time, the company’s gaming brand became regarded as a status symbol owing to its impressive quality and consumers by using them felt a sense of pride.
I. What is RTVB Ltd.’s marketing management philosophy?
II. In the above case, describe the benefits of branding to the marketeers.
Note: You can access more Business Studies Class 12 Case Studies here.
How to Solve Case Studies in Business Studies Class 12?
Since they aim to analyze the student’s understanding of business studies and management studies, the case studies in Class 12 can be intricate and complex ones to comprehend. But there are many ways to easily solve them and grasp the concepts covered under Business Studies. We have enlisted some of the best tips and tricks you can utilise to crack the case studies in Business Studies Class 12:
Read NCERT Books for Business Studies thoroughly and go through all the topics covered in each chapter. NCERT books can be your best buddy in exploring the nuances of business and management as they describe the essential topics in a simpler and uncomplicated manner. Once you have read all the chapters given in NCERT as well as the case studies under each chapter then move towards studying with reference books.
While solving case studies for Business Studies Class 12, understand the question carefully and highlight all the key aspects mentioned that seem important. This can vary from the changes brought forward by a business firm to a decision that led to something important or the beliefs and philosophies an enterprise started with. Highlight all the key pointers and then start drafting the answers.
If the question asks an analysis of a certain aspect of a decision or management, it’s better to write down all the key pointers elucidating the pros and cons of the issue you are asked to analyse. Once you have the pointers, you can write down the answer easily.
Don’t write lengthy answers and try to make them concise and insightful. Adhere to the word limit provided and draft a comprehensive answer accordingly.
Some questions might explicitly mention the topic from the syllabus for Business Studies Class 12 such as “analyse the step taken by ______ Manager as per the Functions of Management”. You can use this as a hint to answer the question as per the concepts covered under the Functions of Management in the syllabus. Look out for such hints in the question on case studies as they can help you draft an impressive and high-scoring answer.
While preparing for the class 12 examinations, one can make use of the following resources:
- Case Studies Mentor in Business Studies Class- XII by Alka Dhawan
- Case Studies in Business Studies by Tapan Pathak for CBSE Class 12 by Tapan Pathak
- Business Studies with Case Studies for Class-XI by Sandeep Garg
- Business Studies for Class 12 – Question-Answer Bank by MeriPustak
- CBSE Class 12 Business Studies-Case Studies by Shiv Das
- Oswaal CBSE Question Bank Class 12 Business Studies Book by Oswaal Books
- Business Studies for Class 12 by RK Singla
- All In One Business Studies CBSE class 12 2019-20 (Old Edition) by Arihant Experts
- ABD’s Business Studies – Mastering Case Studies – (Class XII) (2019-2020) by Neeru Sethi
It requires a solid grasp over business and management concepts to tackle Business Studies Class 12 Case Studies. If you are planning to pursue a degree in Business after class 12, take assistance of our team of experts at Leverage Edu and we’ll help you find a suitable course and university thus gearing you up for a successful future ahead.