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If you are considering pursuing an MBA in Digital Marketing in Australia, then you are on the right track! Apart from its stunning beaches and diverse cultures, Australia is also a hub of booming digital opportunities. This blog will delve into everything you need to know about pursuing an MBA in Digital Marketing in Australia as an international student. We will cover the top universities, program details, visa requirements, scholarships, and career prospects. So, buckle up and get ready to explore the exciting world of digital marketing Down Under!
| Course Name | Digital Marketing |
| Level | MBA (Masters) |
| Duration | 1-2 years |
| Tuition Fees | AUD 30,000 – 50,000 per year |
| Top Universities | University of Melbourne, University of Sydney, Queensland University of Technology, Macquarie University, Monash University |
| Scholarships | Available from universities and government bodies |
| Career Opportunities | Marketing Manager, Digital Marketing Specialist, E-commerce Manager, Data Analyst |
| In-demand Skills | SEO, SEM, Social Media Marketing, Content Marketing, Analytics |
| Post-Study Work Visa | Available for up to 2 years after graduation |
| Starting Salary | AUD 50,000 – 90,000 annually |
This Blog Includes:
An Overview of Digital Marketing
As the name suggests, Digital Marketing involves the use of electronic devices for the promotion and measuring of the growth of a business. Through this, organizations run various marketing campaigns online that appear on the users’ devices (phones, tablets, laptops). These campaigns can take the form of social media posts, ads (organic or paid), online videos, and search engine marketing.
Also Read: Masters in UI UX Design in Australia
Why Study an MBA in Digital Marketing in Australia?
With its world-class universities, industry-focused curriculum, and post-study work visa options, Australia offers an unbeatable combination for launching your digital marketing career internationally. Also, a growth of 6.6% in the number of online shoppers has seen an increase in the need for digital marketers for brands. Since only a few locals in Australia take up digital marketing jobs, the rest of the vacancies are available for international students residing there.
Top Universities
Here’s the list of top universities that offer an MBA in Digital Marketing in Australia, along with their QS World Rankings for the year 2024:
| University | QS World Rankings 2024 | Courses Offered |
| The University of Melbourne | 14 | MS in Digital Marketing |
| Monash University (Clayton Campus) | 42 | MS in Digital Marketing |
| University of Southern Queensland (UniSQ) | =410 | Masters of Business (Digital Marketing) |
| Curtin University | 183 | MS in Digital and Social Media |
| Victoria University | 711-720 | MS in Digital Media |
| University of Tasmania | =307 | MS in Marketing Management- Digital Marketing |
Tuition Fees
For international students, an MBA in Digital Marketing in Australia costs around AUD 11,000 – 60,000 per year on average. The tuition fee varies from university to university, charged either yearly or on a per-semester basis. Here’s how much the top Australian universities charge for an MBA in Digital Marketing:
| University | Total Tuition Fees |
| The University of Melbourne | AUD 47,712 |
| Monash University (Clayton Campus) | AUD 33,000 |
| University of Southern Queensland (UniSQ) | AUD 28,500 |
| Curtin University | AUD 19,000 |
| Victoria University | AUD 29,800 |
| University of Tasmania | AUD 35,950 |
Also Read: Cost of Living in Australia: A 2023 Guide
Admission Requirements
Like the tuition fees, the admission requirements of universities offering MBA in Digital Marketing in Australia differ from each other. Let’s take a look at the requirements for international students at each of these universities to enrol in this Masters course:
| University | Admission Requirements |
| The University of Melbourne | A bachelor’s degree in Marketing with at least 70% marks English Language Requirements: IELTS – 6.5 or above Statement of Purpose (SOP), Statistics, Completion of either of these courses (or their equivalent) Research methods, Analytics and Econometrics |
| Monash University (Clayton Campus) | Bachelors in any field IELTS – 6.5 or above SOP, Letter of Recommendation (LOR) |
| University of Southern Queensland (UniSQ) | Bachelor’s degree in any field with 3 years of professional work experience IELTS – 6.5 or above SOP, Letter of Recommendation (LOR) |
| Curtin University | Bachelors in any field IELTS – 6.5 or above SOP, Letter of Recommendation (LOR) |
| Victoria University | Bachelors in any field IELTS – 6.5 or above SOP, Letter of Recommendation (LOR) |
| University of Tasmania | Bachelors in any field IELTS – 6.5 or above SOP, Letter of Recommendation (LOR) |
Also Read: Australia Student Visa: Subclass 500 Visa
Career Scope
The career scope for international graduates having an MBA in Digital Marketing in Australia is strong. They get to acquire and implement various in-demand skills like SEO, SEM, Social Media Marketing, Content Marketing, and Analytics in theory and practice. Given below are some of the popular job profiles and their salaries that these graduates can expect:
| Job Profile | Salary |
| Digital Marketing Manager | AUD 84,000 per year |
| Event Specialist | AUD 61,000 per year |
| Marketing Associate | AUD 51,000 per year |
| Marketing Analyst | AUD 60,000 per year |
| Marketing Executive | AUD 63,000 per year |
| Marketing Communications Manager | AUD 70,000 per year |
| Product Marketing Manager | AUD 95,500 per year |
| Social Media Manager | AUD 55,000 per year |
| Web Content Manager | AUD 63,000 per year |
Scholarships for MBA in Australia
Students can also apply for scholarships to pursue an MBA in Digital Marketing in Australia. These scholarships are offered by universities and the Australian Government to international students. And the following awards and grants can help reduce the cost of living in the country while studying:
| Scholarship | Eligibility | Award |
| Monash International Merit Scholarship | Based on academic achievement, scholarship application statement (500 words), and their potential to be an ambassador for Monash University | AUD 10,000 every year for degrees with a duration of 3/4/5 years |
| MGSM Scholarship | International students having a strong academic record enrolled in a master’s program at Macquarie University | 25% tuition fee waiver |
| Australian Government Research Training Program | Students pursuing Masters/Research program in Australia | Covers tuition fees, living and other expenses |
| RMIT Research Stipend Scholarship | International students pursuing master’s/PhD programs at RMIT University | A tuition fee waiver of AUD 31,000 |
| Endeavour PG Scholarship Awards | International students pursuing master’s/PhD programs in Australia | Covers expenses like tuition fees, travel, health insurance etc. |
Also Read: List of Pre-Degree and Vocational Scholarship in Australia
FAQs
Ans. The eligibility requirements vary depending on the university, but generally, you will need:
A bachelor’s degree in any field (marketing, business, communications, or a related field is preferred).
A strong academic record (GPA of 3.0 or higher).
English language proficiency (IELTS or TOEFL scores).
GMAT or GRE scores (may be waived by some universities).
Work experience in a relevant field (may be required by some universities).
Some universities may also have additional requirements, such as a portfolio of your digital marketing work or an interview.
Ans. Tuition fees for an MBA in Digital Marketing in Australia can range from AUD 30,000 to 50,000 per year. However, there are several ways to reduce the cost, such as scholarships, grants, and government assistance programs.
Ans. Yes, international graduates with an MBA in Digital Marketing from Australia are eligible to apply for a post-study work visa. But you need to have a recognized qualification (like an MBA), studied full-time for at least two years, and meet the English language and health requirements.
Relevant Reads:
We hope that this blog gave you a complete overview of pursuing your MBA in Digital Marketing in Australia. Discover more such courses to study abroad by subscribing to Leverage Edu today. Thank you for reading!
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