MBA in Digital Marketing in Australia for International Students

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MBA in Digital Marketing in Australia

If you are considering pursuing an MBA in Digital Marketing in Australia, then you are on the right track! Apart from its stunning beaches and diverse cultures, Australia is also a hub of booming digital opportunities. This blog will delve into everything you need to know about pursuing an MBA in Digital Marketing in Australia as an international student. We will cover the top universities, program details, visa requirements, scholarships, and career prospects. So, buckle up and get ready to explore the exciting world of digital marketing Down Under!

Course NameDigital Marketing
LevelMBA (Masters)
Duration1-2 years
Tuition FeesAUD 30,000 – 50,000 per year
Top UniversitiesUniversity of Melbourne, University of Sydney, Queensland University of Technology, Macquarie University, Monash University
ScholarshipsAvailable from universities and government bodies
Career OpportunitiesMarketing Manager, Digital Marketing Specialist, E-commerce Manager, Data Analyst
In-demand SkillsSEO, SEM, Social Media Marketing, Content Marketing, Analytics
Post-Study Work VisaAvailable for up to 2 years after graduation
Starting SalaryAUD 50,000 – 90,000 annually

An Overview of Digital Marketing

As the name suggests, Digital Marketing involves the use of electronic devices for the promotion and measuring of the growth of a business. Through this, organizations run various marketing campaigns online that appear on the users’ devices (phones, tablets, laptops). These campaigns can take the form of social media posts, ads (organic or paid), online videos, and search engine marketing.

Also Read: Masters in UI UX Design in Australia

Why Study an MBA in Digital Marketing in Australia?

With its world-class universities, industry-focused curriculum, and post-study work visa options, Australia offers an unbeatable combination for launching your digital marketing career internationally. Also, a growth of 6.6% in the number of online shoppers has seen an increase in the need for digital marketers for brands. Since only a few locals in Australia take up digital marketing jobs, the rest of the vacancies are available for international students residing there.

Top Universities

Here’s the list of top universities that offer an MBA in Digital Marketing in Australia, along with their QS World Rankings for the year 2024:

UniversityQS World Rankings 2024Courses Offered
The University of Melbourne14MS in Digital Marketing
Monash University (Clayton Campus)42MS in Digital Marketing
University of Southern Queensland (UniSQ)=410Masters of Business (Digital Marketing)
Curtin University183MS in Digital and Social Media
Victoria University711-720MS in Digital Media
University of Tasmania=307MS in Marketing Management- Digital Marketing

Tuition Fees

For international students, an MBA in Digital Marketing in Australia costs around AUD 11,000 – 60,000 per year on average. The tuition fee varies from university to university, charged either yearly or on a per-semester basis. Here’s how much the top Australian universities charge for an MBA in Digital Marketing:

UniversityTotal Tuition Fees
The University of MelbourneAUD 47,712
Monash University (Clayton Campus)AUD 33,000
University of Southern Queensland (UniSQ)AUD 28,500
Curtin UniversityAUD 19,000
Victoria UniversityAUD 29,800
University of TasmaniaAUD 35,950

Also Read: Cost of Living in Australia: A 2023 Guide

Admission Requirements

Like the tuition fees, the admission requirements of universities offering MBA in Digital Marketing in Australia differ from each other. Let’s take a look at the requirements for international students at each of these universities to enrol in this Masters course:

UniversityAdmission Requirements
The University of MelbourneA bachelor’s degree in Marketing with at least 70% marks

English Language Requirements: IELTS – 6.5 or above
Statement of Purpose (SOP), Statistics, Completion of either of these courses (or their equivalent) Research methods, Analytics and Econometrics
Monash University (Clayton Campus)Bachelors in any field
IELTS – 6.5 or above
SOP, Letter of Recommendation (LOR)
University of Southern Queensland (UniSQ)Bachelor’s degree in any field with 3 years of professional work experience

IELTS – 6.5 or above
SOP, Letter of Recommendation (LOR)
Curtin UniversityBachelors in any field
IELTS – 6.5 or above
SOP, Letter of Recommendation (LOR)
Victoria UniversityBachelors in any field
IELTS – 6.5 or above
SOP, Letter of Recommendation (LOR)
University of TasmaniaBachelors in any field
IELTS – 6.5 or above
SOP, Letter of Recommendation (LOR)

Also Read: Australia Student Visa: Subclass 500 Visa

Career Scope

The career scope for international graduates having an MBA in Digital Marketing in Australia is strong. They get to acquire and implement various in-demand skills like SEO, SEM, Social Media Marketing, Content Marketing, and Analytics in theory and practice. Given below are some of the popular job profiles and their salaries that these graduates can expect:

Job ProfileSalary
Digital Marketing ManagerAUD 84,000 per year
Event SpecialistAUD 61,000 per year
Marketing AssociateAUD 51,000 per year
Marketing AnalystAUD 60,000 per year
Marketing ExecutiveAUD 63,000 per year
Marketing Communications ManagerAUD 70,000 per year
Product Marketing ManagerAUD 95,500 per year
Social Media ManagerAUD 55,000 per year
Web Content ManagerAUD 63,000 per year

Scholarships for MBA in Australia

Students can also apply for scholarships to pursue an MBA in Digital Marketing in Australia. These scholarships are offered by universities and the Australian Government to international students. And the following awards and grants can help reduce the cost of living in the country while studying:

Monash International Merit ScholarshipBased on academic achievement, scholarship application statement (500 words), and their potential to be an ambassador for Monash UniversityAUD 10,000 every year for degrees with a duration of 3/4/5 years
MGSM ScholarshipInternational students having a strong academic record enrolled in a master’s program at Macquarie University25% tuition fee waiver
Australian Government Research Training ProgramStudents pursuing Masters/Research program in AustraliaCovers tuition fees, living and other expenses
RMIT Research Stipend ScholarshipInternational students pursuing master’s/PhD programs at RMIT UniversityA tuition fee waiver of AUD 31,000
Endeavour PG Scholarship AwardsInternational students pursuing master’s/PhD programs in AustraliaCovers expenses like tuition fees, travel, health insurance etc.

Also Read: List of Pre-Degree and Vocational Scholarship in Australia


Q1. What are the eligibility requirements for an MBA in Digital Marketing in Australia?

Ans. The eligibility requirements vary depending on the university, but generally, you will need:
A bachelor’s degree in any field (marketing, business, communications, or a related field is preferred).
A strong academic record (GPA of 3.0 or higher).
English language proficiency (IELTS or TOEFL scores).
GMAT or GRE scores (may be waived by some universities).
Work experience in a relevant field (may be required by some universities).

Some universities may also have additional requirements, such as a portfolio of your digital marketing work or an interview.

Q2. How much does it cost to study for an MBA in Digital Marketing in Australia?

Ans. Tuition fees for an MBA in Digital Marketing in Australia can range from AUD 30,000 to 50,000 per year. However, there are several ways to reduce the cost, such as scholarships, grants, and government assistance programs.

Q3. Can I get a post-study work visa after graduating with an MBA in Digital Marketing from Australia?

Ans. Yes, international graduates with an MBA in Digital Marketing from Australia are eligible to apply for a post-study work visa. But you need to have a recognized qualification (like an MBA), studied full-time for at least two years, and meet the English language and health requirements.

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Masters of Education in AustraliaHow to Settle in Australia?

We hope that this blog gave you a complete overview of pursuing your MBA in Digital Marketing in Australia. Discover more such courses to study abroad by subscribing to Leverage Edu today. Thank you for reading!

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