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South Korea has rapidly become a global tech hub, leading to an increasing demand for digital marketing professionals. In 2025, the average digital marketing salary in South Korea ranges from KRW 34,000,000 to KRW 80,000,000 per year, depending on experience and expertise. With Seoul being the country’s digital and business center, digital marketers earn some of the highest salaries in Asia.
If you’re considering a career in digital marketing or planning to work in South Korea, understanding salary trends is crucial. This guide provides a detailed breakdown of salaries based on job roles, experience levels, and locations. We’ll also explore the best-paying companies and how to boost your earnings in South Korea’s competitive job market.
Read on to discover the latest insights into the digital marketing industry in South Korea and how you can maximize your salary in 2025!
This Blog Includes:
- What is the Average Digital Marketing Salary in South Korea?
- Digital Marketing Salary in South Korea Based On Experience Level
- Digital Marketing Salary in South Korea Based On Education Level
- Digital Marketing Salary in South Korea Based On Organisation
- Digital Marketing Salary in South Korea Based On Cities
- Digital Marketing Salary in South Korea Based On Positions
- FAQs
What is the Average Digital Marketing Salary in South Korea?
Digital marketing professionals in South Korea earn competitive salaries, reflecting the growing demand for expertise in the field. On average, the annual salary is KRW 51,479,800, with monthly earnings of around KRW 4,289,983. Entry-level roles typically start at an annual salary of KRW 27,841,200 (KRW 2,320,100 per month), while experienced professionals can earn up to KRW 77,758,500 annually (KRW 6,479,875 per month).
These figures showcase a wide earning range based on skills, experience, and roles within the industry. If you’re considering a digital marketing career in South Korea, the prospects are not only exciting but also financially rewarding.
Source: Data collected from SalaryExpert, Glassdoor, and local job portals in South Korea.
Know How to Get Part-time Jobs in South Korea for International
Digital Marketing Salary in South Korea Based On Experience Level
Entry-level digital marketers focus on execution-based tasks like social media posting and SEO optimization. Mid-level professionals handle strategy development, campaign management, and data analysis. Senior-level marketers lead teams, drive high-budget campaigns and influence business decisions.
Work experience is one of the most significant factors affecting a digital marketer’s salary in South Korea. As professionals gain experience, they develop critical skills, industry knowledge, and strategic expertise that directly impact their earning potential. Here’s why experience plays a crucial role in salary variation:
| Experience Level | Average Salary Per Year |
| 0-2 Years | KRW 32,280,500 |
| 2-5 Years | KRW 40,799,600 |
| 5-10 Years | KRW 53,759,200 |
| 10-15 Years | KRW 63,241,900 |
| 15-20 Years | KRW 70,079,900 |
| 20+ Years | KRW 74,518,900 |
Digital Marketing Salary in South Korea Based On Education Level
Candidates with a bachelor’s or master’s degree in marketing, business, or communication often start with higher salaries than those without formal education in the field. Digital marketing professionals with certifications in SEO, Google Ads, Meta (Facebook) Ads, and data analytics often earn 10-20% more than those without certifications.
Having a strong academic background can still influence salary levels. Employers in South Korea, especially large corporations and international firms, consider education an important factor when determining compensation. Here’s an overview of the average salary based on your higher education:
| Education Level | Average Salary Per Year |
| High School | KRW 39,358,400 |
| Certificate or Diploma | KRW 44,280,500 |
| Bachelor’s Degree | KRW 58,319,900 |
| Master’s Degree | KRW 72,240,100 |
Here you can check how to Get Highest Paying Jobs In South Korea
Digital Marketing Salary in South Korea Based On Organisation
Companies in e-commerce, fintech, AI-driven marketing, and gaming often pay higher salaries due to their reliance on data-driven marketing.
Large multinational companies (MNCs) like Samsung, LG, and Naver pay premium salaries due to their high revenue and global operations. Korean conglomerates (Chaebols) and top e-commerce brands like Coupang & Kakao offer competitive pay, bonuses, and stock options. Here’s an overview of the average salary based on your higher education:
| Organisation | Average Salary Per Year |
| Cheil | KRW 20,000,000- KRW 70,000,000 |
| Tommics | KRW 30,000,000- KRW 35,000,000 |
| Samsung Electronics | KRW 70,000,000- KRW 80,000,000 |
| Glomia | KRW 30,000,000- KRW 40,000,000 |
| LG Electronics | KRW 60,000,000- KRW 65,000,000 |
| SK Group | KRW 10,000,000- KRW 10,000,000 |
| NHN Global | KRW 30,000,000- KRW 40,000,000 |
| Tridge | KRW 50,000,000- KRW 60,000,000 |
| Cisco | KRW 70,000,000- KRW 75,000,000 |
| Henkel | KRW 50,000,000- KRW 60,000,000 |
| Kantar | KRW 25,000,000- KRW 42,000,000 |
Digital Marketing Salary in South Korea Based On Cities
The city you work in plays a major role in determining your digital marketing salary in South Korea. Urban centres with a high concentration of multinational corporations, tech firms, and startups offer higher salaries compared to smaller cities. Factors like cost of living, demand for digital marketers, and industry presence contribute to these variations.
Cities like Seoul and Pangyo Techno Valley attract top tech companies and global brands, leading to higher salaries for digital marketers. Here’s an overview based on available data:
| Cities | Average Salary Per Year |
| Bucheon | KRW 44,760,700 |
| Daegu | KRW 51,598,300 |
| Gwangju | KRW 48,239,000 |
| Busan | KRW 49,801,000 |
| Daejeon | KRW 49,919,200 |
| Goyang | KRW 42,839,200 |
| Seongnam | KRW 43,198,900 |
| Suwon | KRW 46,680,900 |
| Incheon | KRW 48,239,000 |
| Ulsan | KRW 44,398,300 |
Digital Marketing Salary in South Korea Based On Positions
Your job title in digital marketing plays a crucial role in determining your salary in South Korea. Higher-level positions, such as Digital Marketing Manager or Performance Marketing Director, come with greater responsibilities and command higher salaries. Entry-level roles, on the other hand, provide a foundation for growth but tend to have lower pay. Here’s a breakdown of average salaries by position:
| Positions | Average Salary Per Year |
| Market Research Analyst | KRW 58,199,900 |
| eMarketing Manager | KRW 63,360,300 |
| Event Marketing | KRW 65,161,000 |
| Director of Research | KRW 68,398,200 |
| Director of Marketing | KRW 86,881,900 |
| Marketing Executive | KRW 66,240,600 |
| Web Content Manager | KRW 51,959,300 |
| Trade Marketing Manager | KRW 63,719,600 |
| Social Media Administrator | KRW 46,560,900 |
Here is a list of some Top 9 Internships in South Korea For International Students
FAQs
The average pay for an entry-level digital marketer with one to three years of experience is KRW 34,474,349. Conversely, the average pay for a senior-level digital marketer with eight or more years of experience is KRW 58,018,982. Data from the Assessor Platform of ERI.
One of the most lucrative digital marketing competencies is search engine optimization (SEO). It’s a lucrative niche that fits into any effective digital marketing plan.
AI and machine learning engineers, Digital marketing, cybersecurity specialists, data analysts, IT professionals, and experts in digital marketing are among the most sought-after occupations in South Korea in 2025. Supporting the nation’s technology breakthroughs and digital transformation requires these positions.
This is all about the average Digital Marketing Salary in South Korea For 2025. For more informative blogs, follow Leverage Edu and Jobs Abroad.
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