The full form of FMCG is Fast-Moving Consumer Goods. FMCG is often referred to as CPG, or consumer-packed products. These items are ones that are often not durable and are sold rapidly. Soft drinks, cosmetics, and OTC (over-the-counter) medications are a few examples of FMCG items.
Also Read: FMCG Trends and Careers
About FMCG Products
Products from the FMCG industry often have a short shelf life and are changed or sold within a few days, weeks, or months. Despite having a relatively modest profit margin, FMCG items are frequently purchased in big quantities. Therefore, the overall profit is favorable. FMCG product success is heavily reliant on customer behavior knowledge, brand equity, marketing, and distribution channels.
Also Read: What is the Full Form of CSM?
Popular FMCG Companies
The fourth-largest sector in the Indian market is the FMCG sector. Between US$ 30 billion in 2011 and US$ 75 billion in 2018, according to estimates, is how big it will be. The employment it creates makes up 5% of all factory jobs in India. The most important factors in this industry’s growth are easier access to products, higher exposure, and a shift in lifestyles. The leading businesses are mentioned below:
- Colgate Palmolive India Ltd.
- Hindustan Unilever
- Parle Agro
- Dabur India