What is the Full Form of H&M?

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The full form of H&M is Hennes & Mauritz. It refers to a multinational Swedish retail clothing company that sells fast-fashion clothes for men, women, and children. Erling Persson is the founder of the brand who opened the very first store in Västerås, Sweden, selling women’s clothing on 4 October 1947.

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History of H&M

  • It all started in 1947 when Erling Persson, a Swedish entrepreneur, opened a new womenswear clothing store in Sweden.
  • By the year 1969, the brand managed to expand by establishing 42 stores with five or six new stores opening in Denmark, the UK, Switzerland, and so on.
  • In 1973, Hennes & Mauritz started selling undergarments followed by a rebranding of the brand with the abbreviation we now popularly see, H&M.
  • IN 1977, H&M launched a teenagers’ clothing line followed by its selection of cosmetics.
  •  In 1998, H&M finally started online shopping.

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Who Owns the H&M Franchise in India?

Contrary to popular belief, H&M operates in India through a wholly-owned subsidiary called  H&M Hennes & Mauritz Retail Pvt Ltd. It is responsible for not only managing stores across the country but also online platforms.

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Brands of H&M

Moving on, the H&M group includes eight different brands including:

  • H&M
  • Monki
  • Afound
  • & Other Stories
  • COS
  • H&M Home
  • Weekday 
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