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The full form of POI is a Point of Interest. It refers to a specific location or place that holds significance, relevance, or attraction. It can be a landmark, tourist destination, restaurant, historical site, or any spot that people might find interesting or noteworthy. POIs are commonly used in navigation systems, travel guides, and mapping apps to help users locate and explore interesting places in their surroundings.
POI Data
Point of Interest data includes several details like name, address, and zip code. Navigation software often provides enriched POI data, including contact numbers, business hours, promotions, product offerings, and visuals like images or logos. These data aid in recognizing noteworthy locations, pinpointing their precise coordinates, and assisting organizations in comprehending local activities. Combining POI data with info on human movement, social trends, and area dynamics enhances analysis and planning capabilities.
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Advantages of POI Databases
Point-of-interest databases provide an exhaustive view of destinations, businesses, and other features all over the world. Keep reading to know about the key advantages of a POI database:
- It improves navigation accuracy by providing precise location details.
- Also, these databases aid in planning routes, trips, and visits to specific locations.
- In addition, business entities can analyse trends around POIs to make informed decisions and strategies.
- Furthermore, POI databases offer comprehensive data such as contact numbers, hours of operation, and product offerings, which can be leveraged to reach the target audience.
- Moreover, users benefit from enriched navigation experiences with visuals and contextual information.
- Besides, POI data can be integrated with other datasets for deeper analysis and insights.
Also Read: What is Database Architecture?
Industries Benefitting from POI Databases
The following industries use POI data to improve their performance and increase their profits:
- Telecommunications
- Retail
- Real Estate
- Banking
- Government
- Healthcare
- Tourism
- Transport
- Logistics
Also Read: Career in Travel and Tourism
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