15 November: IELTS Writing Task 2 Topics – Does advertising encourage us to buy things we don’t need or does it tell us about new products that may improve our lives. Which view do you agree with?

Q – The impact of advertisements on people.

A – In the modern world, advertising has become a crucial instrument for product promotion. While some contend that advertisements raise public awareness of goods that could enhance our lives, others hold the view that advertisements encourage individuals to purchase pointless items. I firmly feel that the latter is more accurate.

In the first place, advertising is the clearest approach to let people know how good a product is. The fact that they were able to make, disseminate, and, frequently, secure a celebrity endorsement is more significant than the advertisement’s actual message. For instance, KFC frequently secures the most well-known football stars to significant endorsement deals, demonstrating the food’s continuous relevance and quality. When a less well-known business provides an advertisement, it shows that they are making enough money to support whatever goods or services they offer.

Second, advertising develops wants rather than just filling them. The majority of people might live happier lives with fewer items, but because advertising drives cravings by engaging in customer behavior, those early wants gradually turn into habits. The popularity of Apple products over the past 20 years and the part that advertising played in that increase would be a fair illustration of this. Along with their high quality, Apple computers and smartphones are renowned for giving consumers a sense of belonging. They were made more dominant by fashionable advertisements like the “think different” initiative. For many people hooked into the Apple ecosystem of elevated consumer products, the urge to join the Apple ecosphere and seem cool has now evolved into a fundamental necessity.

In conclusion, it can be concluded that advertisements leave a lasting effect on consumers’ minds, leading them to purchase an unwanted item. So it’s highly advised to do your homework before making a purchase.

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