What is the Full Form of H&M?

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The full form of H&M is Hennes & Mauritz. It refers to a multinational Swedish retail clothing company that sells fast-fashion clothes for men, women, and children. Erling Persson is the founder of the brand who opened the very first store in Västerås, Sweden, selling women’s clothing on 4 October 1947.

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History of H&M

  • It all started in 1947 when Erling Persson, a Swedish entrepreneur, opened a new womenswear clothing store in Sweden.
  • By the year 1969, the brand managed to expand by establishing 42 stores with five or six new stores opening in Denmark, the UK, Switzerland, and so on.
  • In 1973, Hennes & Mauritz started selling undergarments followed by a rebranding of the brand with the abbreviation we now popularly see, H&M.
  • IN 1977, H&M launched a teenagers’ clothing line followed by its selection of cosmetics.
  •  In 1998, H&M finally started online shopping.

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Who Owns the H&M Franchise in India?

Contrary to popular belief, H&M operates in India through a wholly-owned subsidiary called  H&M Hennes & Mauritz Retail Pvt Ltd. It is responsible for not only managing stores across the country but also online platforms.

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Brands of H&M

Moving on, the H&M group includes eight different brands including:

  • H&M
  • Monki
  • Afound
  • ARKET
  • & Other Stories
  • COS
  • H&M Home
  • Weekday 
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We hope this blog has helped you understand the full form of H&M and everything related to it. If you want to know more, find the 300+ full forms list on our blog. Moreover, in the world of short forms, you can rely on the Leverage Edu page to learn about more important full forms like this! Connect with us study abroad experts to achieve your international dream today!

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