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Singapore is a thriving economic hub in southwest Asia, offering lucrative career opportunities for professionals in various sectors. Among them, market research analysts play a crucial role in driving business growth and decision-making. The salary for market research analysts in Singapore is generally competitive, reflecting the high demand for their skills and expertise. This comprehensive guide will assist you in understanding the exact market research analyst salary in Singapore, taking into account various factors such as specialisation, company size, and educational qualifications.
This Blog Includes:
- How Much Does a Market Research Analyst Earn in Singapore?
- Market Research Analyst Salary in Singapore By Experience Level
- Market Research Analyst Salary in Singapore By Education Level
- Market Research Analyst Salary in Singapore By Organisation
- Market Research Analyst Salary in Singapore By Cities
- Market Research Analyst Salary in Singapore By Positions
- FAQs
How Much Does a Market Research Analyst Earn in Singapore?
Market Research Analysts in Singapore enjoy a robust salary range, with an average annual income of SGD 115,640, translating to approximately SGD 9,636 per month. However, this figure can fluctuate based on several factors, including experience level, educational background, and the specific industry or company. For entry-level analysts, salaries may start around SGD 57,080 annually (or SGD 4,756 monthly), while seasoned professionals with advanced skills and expertise can command significantly higher compensation, potentially reaching up to SGD 181,600 per year (or SGD 15,133 per month). It’s important to note that these figures represent a general overview, and individual salaries may vary depending on individual circumstances and market conditions.
Here is a list of the Top 10 Highest Paying Jobs In Singapore 2025
Market Research Analyst Salary in Singapore By Experience Level
Market Research Analyst salaries in Singapore grow steadily as professionals gain more experience. For those just entering the field with up to 2 years of experience, the yearly pay is typically around SGD 69,240. After a few years on the job—between 2 and 5 years—salaries usually rise to about SGD 86,740. With 5 to 10 years of experience, analysts can earn an average of SGD 118,520 annually.
As they continue in their careers, those with 10 to 15 years of experience see salaries increase to roughly SGD 148,300. Analysts who have been in the industry for 15 to 20 years may earn around SGD 159,100. At the top end, professionals with more than 20 years of experience can receive an annual income of up to SGD 169,000.
The salary for a market research analyst in Singapore typically increases with experience. Here’s a general breakdown based on different experience levels:
| Experience Level | Average Salary Per Year |
| 0-2 Years | SGD 69,240 |
| 2-5 Years | SGD 86,740 |
| 5-10 Years | SGD 118,520 |
| 10-15 Years | SGD 148,300 |
| 15-20 Years | SGD 159,100 |
| 20+ Years | SGD 169,000 |
Market Research Analyst Salary in Singapore By Education Level
In Singapore, the average salary of a Market Research Analyst also depends on their level of education. Those with a certificate or diploma typically earn around SGD 86,740 per year. If you hold a bachelor’s degree, your average annual salary can rise to about SGD 115,400. Professionals with a master’s degree tend to earn the highest, with an average salary of approximately SGD 180,300 per year. This shows that higher education qualifications can lead to better-paying opportunities in this field.
The level of education can significantly impact a market research analyst’s salary in Singapore. Here’s a breakdown based on common educational qualifications:
| Education Level | Average Salary Per Year |
| Certificate or Diploma | SGD 86,740 |
| Bachelor’s Degree | SGD 115,400 |
| Master’s Degree | SGD 180,300 |
Check how to get part-time jobs in Singapore for International Students
Market Research Analyst Salary in Singapore By Organisation
Several well-known companies in Singapore hire Market Research Analysts and offer a range of salaries based on their size, industry, and job scope. Mediacorp, a leading media company, offers an average annual salary of around SGD 50,000 for market research roles. At MUFG, one of the largest financial groups in the world, analysts can expect to earn approximately SGD 67,000 per year. IBM, a global technology company, provides one of the highest salary packages in this field, with an average of SGD 86,000 annually.
On the other hand, Euromonitor, which specialises in market research and data analysis, offers a salary of about SGD 36,000 per year. Lastly, Beacon Consulting, known for providing research and consultancy services, pays its analysts an average of SGD 47,000 annually.
These figures give an idea of how compensation can vary depending on the company and industry sector.
Market Research Analyst salaries vary drastically across industries and employers. The market research analyst positions in these firms have the highest average pay in Singapore, according to research:
| Organisation | Average Salary Per Year |
| AntzWorkz Consultants | SGD 36,000 |
| GfK | SGD 48,000 |
| Nexus Link | SGD 38,000 |
| ERA Real Estate | SGD 37,000 |
| Nielsen | SGD 38,000 |
| Mediacorp | SGD 50,000 |
| MUFG | SGD 67,000 |
| IBM | SGD 86,000 |
| Euromonitor | SGD 36,000 |
| Beacon Consulting | SGD 47,000 |
| Walnut Coding | SGD 30,000 |
| Refinitiv | SGD 48,000 |
| First Alliance Credit Union | SGD 70,000 |
| Keppel Corporation | SGD 50,000 |
| RingMD | SGD 49,000 |
| Teledirect Telecommerce | SGD 52,000 |
Market Research Analyst Salary in Singapore By Cities
In Singapore, salaries for Market Research Analysts can also vary based on location, with some areas offering higher pay than others. River Valley stands out as the top-paying area, where analysts can earn an impressive average salary of SGD 150,000 per year. Close behind is Orchard, a popular commercial and shopping district, offering around SGD 140,000 annually. Similarly, Bugis, known for its mix of business and cultural attractions, also offers average salaries of about SGD 140,000. In Outram, another central and well-connected area, Market Research Analysts typically earn around SGD 139,000 per year.
These high-paying cities often host major business hubs and multinational companies, making them attractive locations for professionals in this field.
While Singapore is a relatively small country, there can be slight variations in salaries based on the city or region. Here’s a general overview:
| Cities | Average Salary Per Year |
| Geylang | SGD 196,500 |
| Shenton Way | SGD 172,000 |
| River Valley | SGD 150,000 |
| Orchard | SGD 140,000 |
| Outram | SGD 139,000 |
| Bugis | SGD 140,000 |
| Queenstown | SGD 138,000 |
Market Research Analyst Salary in Singapore By Positions
The salary for a market research analyst in Singapore can vary depending on their specific position within the company. Here’s a breakdown of some common positions and their associated salary ranges:
| Positions | Average Salary Per Year |
| Brand Marketing/Research Analyst | SGD 62,257 |
| Entry Market Research Analyst | SGD 43,719 |
| Market Research Manager | SGD 72,300 |
| Market Research Analyst | SGD 45,414 |
| Intermediate Market Research Analyst | SGD 67,635 |
| Analytics Specialist | SGD 78,000 |
| Marketing Coordinator | SGD 52,300 |
| Telemarketer | SGD 50,500 |
Here you can explore the Average Salary in Singapore with Top job opportunities
FAQs
According to Singapore’s market analyst salary figures as of September 18, 2025, the individual in question makes SGD 84,732; more specifically, their pay rate is SGD 7,061 per month, $1,765 per week, or SGD 40.12 per hour.
In the Singapore region, the projected monthly total compensation for a marketing professional is $4,583, with an average income of $4,583. The middle of the ranges from our unique Total Pay Estimate model, which is based on wages gathered from our users, is represented by these values, which are known as the median.
A market research analyst’s job can be quite hard, with accurate results required and deadlines that must be met. Maintaining the energy and focus necessary to succeed in this meticulous role requires managing stress levels, avoiding burnout, and striking a balance between work and home life.
A earnings ranging from 70,000 SGD to 100,000 SGD are typically thought to be adequate for living a decent life in Singapore. However, it is crucial to highlight that an individual’s “good” wage is determined by their financial situation, job needs, and a few other criteria.
This was all about the average market research analyst salary in Singapore. If you are looking to know more about such a profession with its high salary range, follow Leverage Edu and our main page, Jobs Abroad.
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