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Brainstorming Ideas
a) Targeted advertising helps businesses to reach their customers by reducing the cost of advertising.
b) For customers, it helps save time and effort in finding the products that they want.
c) If the data of the customers is taken without their consent it leads to loss of control and invasion of privacy.
d) If businesses ensure transparency, get consent and safeguard personal data, it is used in ethical ways.
Q. Your professor is teaching a class on marketing. Write a post responding to the professor’s question.
In your response, you should do the following:
- express and support your personal opinion
- contribute to the discussion in your own words
An effective response will contain at least 100 words.
“Today, we’re discussing the ethics of targeted advertising. Some people argue that online advertising which uses personal information to target specific people is an invasion of privacy. Others argue that it’s simply an acceptable way to reach consumers with products and services they’re interested in. What’s your take? Do you think targeted advertising is ethical, or is it an invasion of privacy?”
Jessica: I think targeted advertising is an invasion of privacy. Advertisers shouldn’t be able to track and use our personal information to sell us products. It’s not fair to consumers, and it’s a violation of our rights. Instead, advertisers should focus on creating high-quality ads that appeal to a broad audience. By doing that they can both increase their sales and show respect for their customers.
Mike: I disagree with Jessica. To me, targeted advertising is ethical. It’s a more efficient way to reach consumers with products and services that are relevant to their interests. With the money they save by using more effective marketing techniques, companies can afford to offer lower prices to their customers. Plus, we can always opt out of targeted advertising by adjusting our privacy settings. As long as we get a choice, I think targeted advertising can be beneficial.
Ans: The ethics of targeted advertising is a complex issue. In my opinion, it is beneficial for both businesses and consumers. Businesses help reach their potential customers by reducing the cost of advertising and increasing its efficiency. For consumers, receiving advertisements that are specific to their interests helps save time and effort in finding products they want. However, if personal data is collected, analysed and used without the consent of the customer, it is an invasion of privacy. This practice leads to a loss of control over personal information and in some cases manipulation. The safety of targeted advertising depends on how personal data is collected. If businesses can ensure transparency, get consent, and safeguard personal data, it is used in ethical ways. If not, it becomes the root cause of invasion of privacy.
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