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The full form of SEM is Search Engine Marketing. In a market that is becoming more competitive, search engine marketing is one of the best strategies for business growth. It has never been more crucial to advertise online because there are millions of businesses worldwide, and search engine marketing is the most efficient way to do it.
Also Read: Scope of Marketing as a Career
Feature of SEM
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The best thing about search engine marketing is that it gives marketers the chance to show their advertising to motivated consumers who are prepared to buy at the exact moment they are prepared to do so. Search engine marketing is so successful and such an impressively strong approach to expand the business and market presence since no other advertising media can achieve this.
Also Read: Traditional Marketing vs Digital Marketing
SEM vs SEO
Search engine marketing and SEO are two separate things. SEM stands for search engine marketing, or sponsored search, in which companies pay Google to display their advertising in search results. However, SEO is very different since companies don’t pay Google for visitors or clicks; instead, they gain a free listing in the search results by providing the most pertinent content for a particular keyword search.
This was all about SEM full form. Visit the General Knowledge page to discover more intriguing articles about full forms. Get in touch with the experts at Leverage Edu in order to kickstart your study abroad journey.