International education has become a key priority for many students from smaller towns. It is increasing India’s position as one of the top countries that pursue study abroad. A growing cosmopolitan class in India is seeking out new experiences abroad and altering global educational norms.
Goals have drastically changed as a result of financial options, scholarships, social networking, and affordability. The creator and advisor of the school management firm M Square Media (MSM), Sanjay Laul, attests to this development.
According to Laul, “The most recent data support this growth trajectory, demonstrating the tenacity of these small-town students in overcoming global economic uncertainties and realizing their dreams of receiving a top-notch education.”
With an increase in applications, Vijayawada, Vizag, Surat, Ludhiana, Amritsar, Lucknow, Raipur, Bhopal, Mysore, and Dehradun are setting new norms for India’s small towns. For potential international students from these regions, the spatial barrier eliminates by post-pandemic internet and online means.
Even rural areas are experiencing an upsurge in inquiries about studying overseas. This includes Jharsuguda in Odisha, Gurdaspur in Punjab, Bilaspur in Chhattisgarh, and the Andaman Islands. Also, students in rural and urban areas are just as driven and capable as their counterparts in big cities. The desire for a “white degree” is no longer limited to students in large cities, according to Laul.
Small-town aspirations expose to international intellectual trends thanks to Instagram, YouTube, Facebook, and Twitter. Western education is becoming more and more accessible thanks to rising middle-class wages and better student loan options.
Meanwhile, India’s economy is positioned to gain from small-town India’s growing global aspirations. In a few decades, this change might aid India in becoming a developed economy.
“Every Indian seeking a degree abroad is not merely fulfilling a dream”
A person pursuing a personal goal, but also a component of a more powerful, dynamic force driving India forward on the international scene,” continues Laul. “MSM is thrilled to support more Indian students in realizing their goals of studying abroad.”
Travel, foreign luxury brands, and “white degrees” are related. Rural India now has access to luxury brands because of e-commerce. Lamborghini cars, formerly a status symbol only found in major cities, are now being purchased in Ludhiana, Kanpur, Guwahati, Salem, Surat, Madurai, and Indore.
More than only education has changed
Travel has also evolved. Due to more affordable airfares and a competitive travel industry, smaller towns are traveling overseas more frequently. This increases their interest in global education and lifestyles.
Purchase decisions reveal changing objectives and a global perspective. The same goal that drives a student from a rural area to an international university, according to Laul, is also affecting consumption habits.
According to Laul, a longtime employee in the education sector, “what we’re seeing here is the emergence of a new, globally conscious middle class in India, one that feels equally at home in an American or European university as they do in a high-end car showroom.”
India’s tiny communities and big cities are now connected thanks to the internet, which has facilitated significant societal change. Social media networks enable remote places to receive quick information about Western technology, entertainment, and consumption trends.
Small villages in India have been greatly impacted by the internet’s growth and the emergence of social media, claims Laul. Students in these regions are now just as competitive and aspirational as students in big cities since they have access to the same information.