MBA in Digital Marketing in Australia for International Students

If you are considering pursuing an MBA in Digital Marketing in Australia, then you are on the right track! Apart from its stunning beaches and diverse cultures, Australia is also a hub of booming digital opportunities. This blog will delve into everything you need to know about pursuing an MBA in Digital Marketing in Australia as an international student. We will cover the top universities, program details, visa requirements, scholarships, and career prospects. So, buckle up and get ready to explore the exciting world of digital marketing Down Under!

Course Name	Digital Marketing
Level	MBA (Masters)
Duration	1-2 years
Tuition Fees	AUD 30,000 – 50,000 per year
Top Universities	University of Melbourne, University of Sydney, Queensland University of Technology, Macquarie University, Monash University
Scholarships	Available from universities and government bodies
Career Opportunities	Marketing Manager, Digital Marketing Specialist, E-commerce Manager, Data Analyst
In-demand Skills	SEO, SEM, Social Media Marketing, Content Marketing, Analytics
Post-Study Work Visa	Available for up to 2 years after graduation
Starting Salary	AUD 50,000 – 90,000 annually

An Overview of Digital Marketing

As the name suggests, Digital Marketing involves the use of electronic devices for the promotion and measuring of the growth of a business. Through this, organizations run various marketing campaigns online that appear on the users’ devices (phones, tablets, laptops). These campaigns can take the form of social media posts, ads (organic or paid), online videos, and search engine marketing.

Also Read: Masters in UI UX Design in Australia

Why Study an MBA in Digital Marketing in Australia?

With its world-class universities, industry-focused curriculum, and post-study work visa options, Australia offers an unbeatable combination for launching your digital marketing career internationally. Also, a growth of 6.6% in the number of online shoppers has seen an increase in the need for digital marketers for brands. Since only a few locals in Australia take up digital marketing jobs, the rest of the vacancies are available for international students residing there.

Top Universities

Here’s the list of top universities that offer an MBA in Digital Marketing in Australia, along with their QS World Rankings for the year 2025:

University	QS World Rankings 2025	Courses Offered
The University of Melbourne	13	MS in Digital Marketing
Monash University (Clayton Campus)	37	MS in Digital Marketing
University of Southern Queensland (UniSQ)	=396	Masters of Business (Digital Marketing)
Curtin University	174	MS in Digital and Social Media
Victoria University	741-750	MS in Digital Media
University of Tasmania	=293	MS in Marketing Management- Digital Marketing

Tuition Fees

For international students, an MBA in Digital Marketing in Australia costs around AUD 11,000 – 60,000 per year on average. The tuition fee varies from university to university, charged either yearly or on a per-semester basis. Here’s how much the top Australian universities charge for an MBA in Digital Marketing:

University	Total Tuition Fees
The University of Melbourne	AUD 47,712
Monash University (Clayton Campus)	AUD 33,000
University of Southern Queensland (UniSQ)	AUD 28,500
Curtin University	AUD 19,000
Victoria University	AUD 29,800
University of Tasmania	AUD 35,950

Admission Requirements

Like the tuition fees, the admission requirements of universities offering MBA in Digital Marketing in Australia differ from each other. Let’s take a look at the requirements for international students at each of these universities to enrol in this Masters course:

University	Admission Requirements
The University of Melbourne	A bachelor’s degree in Marketing with at least 70% marks English Language Requirements: IELTS – 6.5 or above Statement of Purpose (SOP), Statistics, Completion of either of these courses (or their equivalent) Research methods, Analytics and Econometrics
Monash University (Clayton Campus)	Bachelors in any field IELTS – 6.5 or above SOP, Letter of Recommendation (LOR)
University of Southern Queensland (UniSQ)	Bachelor’s degree in any field with 3 years of professional work experience IELTS – 6.5 or above SOP, Letter of Recommendation (LOR)
Curtin University	Bachelors in any field IELTS – 6.5 or above SOP, Letter of Recommendation (LOR)
Victoria University	Bachelors in any field IELTS – 6.5 or above SOP, Letter of Recommendation (LOR)
University of Tasmania	Bachelors in any field IELTS – 6.5 or above SOP, Letter of Recommendation (LOR)

Also Read: Australia Student Visa: Subclass 500 Visa

Career Scope

The career scope for international graduates having an MBA in Digital Marketing in Australia is strong. They get to acquire and implement various in-demand skills like SEO, SEM, Social Media Marketing, Content Marketing, and Analytics in theory and practice. Given below are some of the popular job profiles and their salaries that these graduates can expect:

Job Profile	Salary
Digital Marketing Manager	AUD 84,000 per year
Event Specialist	AUD 61,000 per year
Marketing Associate	AUD 51,000 per year
Marketing Analyst	AUD 60,000 per year
Marketing Executive	AUD 63,000 per year
Marketing Communications Manager	AUD 70,000 per year
Product Marketing Manager	AUD 95,500 per year
Social Media Manager	AUD 55,000 per year
Web Content Manager	AUD 63,000 per year

Scholarships for MBA in Australia

Students can also apply for scholarships to pursue an MBA in Digital Marketing in Australia. These scholarships are offered by universities and the Australian Government to international students. And the following awards and grants can help reduce the cost of living in the country while studying:

Scholarship	Eligibility	Award
Monash International Merit Scholarship	Based on academic achievement, scholarship application statement (500 words), and their potential to be an ambassador for Monash University	AUD 10,000 every year for degrees with a duration of 3/4/5 years
MGSM Scholarship	International students having a strong academic record enrolled in a master’s program at Macquarie University	25% tuition fee waiver
Australian Government Research Training Program	Students pursuing Masters/Research program in Australia	Covers tuition fees, living and other expenses
RMIT Research Stipend Scholarship	International students pursuing master’s/PhD programs at RMIT University	A tuition fee waiver of AUD 31,000
Endeavour PG Scholarship Awards	International students pursuing master’s/PhD programs in Australia	Covers expenses like tuition fees, travel, health insurance etc.

Also Read: List of Pre-Degree and Vocational Scholarship in Australia

Australian Study Visa for MBA in Digital Marketing 

The Australian study visa (subclass 500) is essential for you to study in Australia. The visa will allow you to stay in the country for up to 5 years (depending on the duration of your course in Digital Marketing). Moreover, you will get permission to work up to 48 hours a fortnight. The basic eligibility criteria for the visa are as follows:

• You must be enrolled in an MBA in Digital Marketing in Australia (other courses are also eligible for the student visa)
• You must have overseas health insurance 
• Those who are under the age of 18, need to have a welfare arrangement 

To get an Australian student visa, you must submit the relevant documents. For example, proof of meeting the English language requirement, Financial requirements, etc. You can apply for the visa by visiting the official website of Australian Government Department of Home Affairs.

FAQs

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We hope that this blog gave you a complete overview of pursuing your MBA in Digital Marketing in Australia. Discover more such courses to study abroad by subscribing to Leverage Edu today. Thank you for reading!