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The digital marketing field is booming in Sweden. As businesses continue to shift towards online platforms, the demand for skilled digital marketers is higher than ever. Working as a Digital marketer earns a good salary range in Sweden with multiple rewards.
In this blog, we will explore the average salary breakdown for digital marketers in Sweden, including how factors like expertise in SEO, content marketing, and social media influence earnings. If you’re ready to take the next step in your digital marketing career or simply curious about salary expectations in Sweden, this guide will give you all the insights you need!
By providing up-to-date insights, readers can better understand the compensation trends and make informed career decisions in Sweden’s vibrant digital marketing industry.
This Blog Includes:
How Much Does A Digital Marketer Earn in Sweden?
Digital marketing is a growing and well-paid career in Sweden, offering great opportunities across different skill levels. On average, digital marketers earn SEK 565,100 per year or SEK 47,091 per month. Beginners in the field can start with salaries of around SEK 301,800 per year (SEK 25,150 per month), while experienced professionals in top roles can make up to SEK 861,300 annually (SEK 71,775 per month).
Earnings depend on skills like SEO, social media, and data analytics, as well as location—major cities like Stockholm and Gothenburg tend to offer higher salaries. With Sweden’s strong digital industry and increasing demand for marketing experts, this career path promises steady growth and financial stability.
Here is A Detailed Breakdown of Average Salary in Sweden for 2025
Experience Wise Digital Marketer Salary in Sweden
Early Career with 2 – 5 Years) of experience, salaries increase by about 23%, averaging SEK 424,300 annually. Professionals with (5 – 10 Years) of experience see a significant salary boost of 42%, reaching an average of SEK 598,600 per year. Those with a (10 – 15 Years) in the field earn around SEK 701,400 annually, marking a 17% increase from the previous level. With (15 – 20 Years) of experience, digital marketers can expect salaries averaging SEK 772,700, a 10% rise. Professionals with (20+ Years) of work experience in the industry earn approximately SEK 817,800 per year, reflecting a 6% increase from the prior experience bracket.
Understanding how experience impacts salary is crucial for digital marketing professionals planning their careers in Sweden. Below is a breakdown of average annual salaries based on years of experience:
| Experience Level | Average Salary Per Year |
| 0-2 Years | SEK 345,100 |
| 2-5 Years | SEK 424,300 |
| 5-10 Years | SEK 598,600 |
| 10-15 Years | SEK 701,400 |
| 15-20 Years | SEK 772,700 |
| 20+ Years | SEK 817,800 |
Education Wise Digital Marketer Salary in Sweden
Holding a bachelor’s degree results in a 31% salary boost compared to a diploma, averaging SEK 619,000 per year.
Return on Investment for Advanced Degrees like a master’s degree or MBA in Sweden typically costs between SEK 226,000 to SEK 677,000 and takes about two years to complete.
Educational attainment significantly influences the earning potential of digital marketers in Sweden. Below is a breakdown of average annual salaries based on education levels:
| Education Level | Average Salary Per Year |
| High School | SEK 419,400 |
| Certificate or Diploma | SEK 472,100 |
| Bachelor’s Degree | SEK 619,000 |
| Master’s Degree | SEK 817,800 |
Know about the Flexible Part-Time Job Opportunities for Students in Sweden
Organisation Wise Digital Marketer Salary in Sweden
Digital marketers in smaller companies may have broader roles but often receive lower compensation compared to larger organizations. Medium to Larger companies typically offer higher salaries due to greater resources and specialized roles.
Industries heavily reliant on digital presence, such as tech firms and e-commerce companies, often offer competitive salaries to attract top talent. Sectors like manufacturing or agriculture may offer comparatively lower salaries for digital marketing roles.
In Sweden, digital marketing salaries can vary based on the size of the organization and the specific role within the company. Here’s an overview:
| Organisation | Average Salary Per Year |
| Happy Socks | SEK 900,000-SEK 10,00,000 |
| Creed Media Group | SEK 900,500-SEK 11,00,000 |
| Ericsson-Worldwide | SEK 130,00,000-SEK 14,00,000 |
| Klarna | SEK 11,00,000-SEK 13,00,000 |
| SEB AB | SEK 14,00,000-SEK 17,00,000 |
| Paradox Interactive | SEK 16,00,000-SEK 19,00,000 |
| Tele | SEK 12,00,000- SEK 14,00,000 |
| SEK 14,00,000- SEK 16,00,000 | |
| Atlas Copco | SEK 700,000- SEK 800,000 |
| Precis Digital | SEK 500,000- SEK 700,000 |
| DeLaval | SEK 500,000- SEK 800,000 |
| Universum | SEK 700,000- SEK 800,000 |
| Electrolux | SEK 10,00,000- SEK 12,00,000 |
Cities Wise Digital Marketer Salary in Sweden
As the capital city and a major business hub, Stockholm provides competitive salaries for digital marketing roles, with compensation varying based on specific positions and experience levels.
Cities like Goteborg, Malmo, Uppsala, Linköping offer the highest average salary among the cities listed, reflecting their economic environment and demand for digital marketing professionals.
Salaries for digital marketers in Sweden vary by city, reflecting factors such as local demand, cost of living, and industry presence. Professionals should consider these variations when evaluating job opportunities across different regions. Below is an overview of average annual salaries in select cities:
| Cities | Average Salary Per Year |
| Goteborg | SEK 572,200 |
| Malmo | SEK 507,300 |
| Stockholm | SEK 629,800 |
| Uppsala | SEK 469,000 |
| Linköping | SEK 512,000 |
| Helsingborg | SEK 500,000 |
Positions Wise Digital Marketer Salary in Sweden
Advanced roles such as Digital Marketing Managers and Strategists offer higher compensation, emphasizing the value of experience and strategic skills.
In Sweden, digital marketing salaries vary based on specific job positions, experience levels, and locations. Here’s an overview of average annual salaries for various digital marketing roles:
| Positions | Average Salary Per Year |
| Affiliate Manager | SEK 606,400 |
| Analytics Specialist | SEK 426,700 |
| Associate Product Manager | SEK 849,200 |
| Brand Ambassador | SEK 701,400 |
| Campaign Specialist | SEK 600,000 |
| Chief Marketing Officer | SEK 1,021,800 |
| Content Manager | SEK 541,700 |
| Digital Marketing Manager | SEK 769,500 |
| eMarketing Manager | SEK 810,400 |
| Marketing Advisor | SEK 603,400 |
| Product Manager | SEK 795,700 |
| Product Strategist | SEK 568,500 |
| Web Content Manager | SEK 632,400 |
Here is a list of some of the Highest Paying Jobs In Sweden
FAQs
The average compensation for a digital marketer with one to three years of experience is SEK 372.199. A senior-level digital marketer with eight or more years of experience, on the other hand, makes an average of SEK 626.397.
Sweden became the only Scandinavian nation to rank among the top digital advertising markets in Europe in 2025, with online advertising spending hitting a record 5.9 billion Swedish kronor.
In the Stockholm, Sweden, area, the typical monthly salary for a marketing professional is SEK 38,000, with an estimated total compensation of SEK 39,875 per month.
This was all about the average Digital Marketer Salary in Sweden. For more such articles, follow Leverage Edu and our main page, Jobs Abroad.
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