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In NCERT Class 7 Civics Chapter 6, you will read more about the media. You will find out what is required to make it work, as well as the ways in which the media affects our daily lives. Everything ranging from the stall at the local fair to the programme that you see on TV can be called media. Media is the plural form of the word ‘medium’ and it describes the various ways through which we communicate in society. Because media refers to all means of communication, everything ranging from a phone call to the evening news on TV can be called media. TV, radio and newspapers are a form of media that reaches millions of people, or the masses, across the country and the world and, thus, they are called mass media. This chapter concludes with the idea of democracy and media. It emphasises, through using examples of local media as well as social advertising, how mainstream media and advertising tend to favour those who have greater financial as well as social resources. This point can be reinforced in the classroom by using local examples of media stories, as well as posing questions about the ways in which advertising is changing what is locally available as well as locally valued.
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Read this blog to know the difference- Journalism Vs Mass Communication
Important Definitions in NCERT Class 7 Civics Chapter 6
- Publish: This refers to news reports, articles, interviews, stories, etc., that are printed in newspapers, magazines and books for a wide audience to read.
- Censorship: This refers to the powers that the government has to disallow media from publishing or showing certain stories.
- Broadcast: In this chapter, this word is used to refer to a TV or radio programme that is widely transmitted.
- Public protest: When a large number of people come together and openly state their opposition to some issue. Organising a rally, starting a signature campaign, blocking roads etc. are some of the ways in which this is done.
Don’t Forget to Check out Top Colleges for Journalism and Media Studies
Download Social Science Class 7 Civics Chapter 6 Important Questions and Answers PDF
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Important Questions in NCERT Class 7 Civics Chapter 6: Free PDF Download
1. In what ways does the media play an important role in a democracy?
Ans. The media plays a very important role in a democracy by providing news and discussing events taking place in the country and the world. It is on the basis of this information that citizens can, for example, learn how government works. And often, if they wish to, they can take action on the basis of these news stories. Some of the ways in which they can do this are by writing letters to the concerned minister, organising a public protest, starting a signature campaign, asking the government to rethink its programme, etc.
2. Can you give this diagram a title? What do you understand about the link between media and big business from this diagram?
Ans. The title can be given as – “Impact of Big Business Houses on Media”. Big businesses approach the media to advertise their products. This is the most effective and feasible way to reach the masses and influence their decisions regarding the purchase of these products.
3. You have read about the ways in which the media ‘sets the agenda’. What kind of effect does this have in a democracy? Provide two examples to support your point of view.
Ans. The media also plays an important role in deciding what stories to focus on, and therefore, decides on what is newsworthy. By focusing on particular issues, the media influences our thoughts, feelings and actions, and brings those issues to our attention. As citizens of a democracy, the media plays a very important role in our lives because it is through the media that we hear about issues related to the workings of the government. The media decides what to focus on and in this way, it ‘sets the agenda’. The government can, at times, prevent the media from publishing a story and this is called censorship. Nowadays, the media’s close relationship with business often means that a balanced report is difficult to come by. Given this, it is important for us to be aware that the ‘factual information’ that a news report provides is often not complete and can be one-sided.
The effect this can have on a democracy is that it may influence the populace to not question the government on the basis of its actions. For example, sanitized drinking water is a major problem in the country. Every year, thousands of people suffer and die because they do not get safe drinking water. However, we rarely find the media discussing this issue. But we will definitely find journalists writing about Celebrities at Fashion Week, in which clothes designers show their new creations to rich people, on the front page headlines of all the newspapers.
Read this blog to learn How to Become a Journalist
Explore Notes of All subjects of CBSE Class 7:-
| CBSE NCERT Notes Class 7 English | CBSE NCERT Notes Class 7 History | CBSE NCERT Notes Class 7 Geography |
| CBSE NCERT Notes Class 7 Civics | CBSE NCERT Notes Class 7 Mathematics | CBSE NCERT Notes Class 7 Science |
Don’t Forget to Check Out Previous Chapters Notes Class 7 Civics:
| Chapter 1. On Equality |
| Chapter 2. Role of the Government in Health |
| Chapter 3. How the State Government Works |
| Chapter 4. Growing up as boys and girls |
Check out Class 6 Civics Notes:
FAQs
Censorship refers to the power that the government has to disallow media from publishing or showing certain stories.
In this chapter, Broadcast is used to refer to a TV or radio programme that is widely transmitted.
When a large number of people come together and openly state their opposition to some issue. Organising a rally, starting a signature campaign, blocking roads etc. are some of the ways in which this is done.
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