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Is it necessary to define the term “e-commerce” in today’s world? How many of us have a mile-long wishlist of items we’ll never be able to afford in our lifetime? The pervasiveness of internet retailers demonstrates that e-commerce business does not require any introduction. In this blog, we discuss our picks for the top e-commerce companies in India, how they got there, and what keeps them going. We also examine how online retailers may drive foot traffic to their stores and improve customer engagement.
Must Read: eCommerce Marketing
Table of Contents
What is E-commerce?
The trading of goods and services through the Internet is known as “e-commerce” or “electronic commerce.” That is your bustling city center or physical store transformed into zeroes and ones on the internet superhighway. Globally, an estimated 2.14 billion individuals buy goods and services online, and the number of Prime members shopping at Amazon stores has surpassed 200 million.
An e-commerce website is your digital storefront on the internet. It facilitates the transaction between a buyer and seller. It is the virtual space where you showcase products, and online customers make selections. Your website acts as the product shelves, sales staff, and cash register of your online business channel.
List of Top 10 E-commerce Business Websites in India
Here is our selection of the top e-commerce companies. Check it out!
Amazon
Amazon is the undisputed leader in B2C eCommerce websites. The company began in the United States as an online bookstore and then evolved into a marketplace for other products. Initially, it was designed as a platform for clients to acquire books on a variety of topics. According to 2010 data, Amazon grew over time into an eCommerce site with over 322.54 million monthly users. And it quickly gained traction in the Indian E-Commerce business. Currently, the firm has reached out to 89 percent of the Indian population.
| Founded | 2013 |
| Founded By | Jeff Bezos |
| Headquarters | Hyderabad, India |
| Products/Services | Fashion apparel, Home appliances, Books and Stationery, E-commerce, Online Advertising, Logistics, Online streaming, and Music |
Must Read: High-Paying Amazon Jobs in India
Flipkart
Flipkart is a well-known privately hosted E-Commerce website in India, founded in 2007 by two former Amazon workers, Binny Bansal and Sachin Bansal. Flipkart is now owned by Walmart, following its largest acquisition of 16 billion dollars in 2018. The firm controls 39.5 per cent of the Indian eCommerce market, with Amazon providing the most substantial challenge. Flipkart earned significant fame as a result of its Big Billion Days Sale, during which it reached a vast customer base by offering huge discounts on all kinds of merchandise.
| Founded | 2007 |
| Founded By | Binny Bansal, Sachin Bansal (Parent Organisation – Walmart) |
| Headquarters | Bangalore, India |
| Products/Services | Electronics, Fashion, Cosmetics, Home essentials, Books |
Must Read: Flipkart Careers India 2023
Snapdeal
With an estimated 56.41 million monthly visitors, Snapdeal is regarded as an eCommerce powerhouse with a B2C business model. It is an online store also, known as an E-commerce store, that provides a large selection of goods from several categories, including electronics, clothing, home decor, books, beauty products, and many more. Snapdeal’s electronic category is the most popular of these. This e-Commerce platform debuted in 2010 and has since attracted prominent investors like Softbank, Alibaba Group, and Foxconn.
| Founded | 2010 |
| Founders | Kunal Bahl, and Rohit Bansal |
| Headquarters | Gurgaon, India |
| Products/Services | Electronics, Fashion, Cosmetics, Home essentials |
Myntra
Myntra is one of the most prominent B2C fashion, lifestyle, and home eCommerce portals. It has approximately 48.03 million monthly visits. Following the acquisition of its market competitor, Jabong.com, it achieved amazing profit and popularity. Myntra is well-known for its wonderful variety of high-end clothes from top brands all over the world, and according to 2012 data, Myntra added over 350 Indian and foreign labels to its manufacturer’s list.
| Founded | 2007 |
| Founders | Mukesh Bansal, Ashutosh Lawania, Vineet Saxena, Sankar Bora, and Raveen Sastry |
| Headquarters | Bengaluru India |
| Products/Services | Electronics, Fashion, Cosmetics, Home essentials |
Must Read: Highest-Paying Myntra Careers India 2023
Book my Show
BookMyShow is a major B2C (business-to-consumer) eCommerce website in India that primarily provides online ticket booking services for movies, events, and other entertainment activities. Ashish Hemrajani, Parikshit Dar, and Rajesh Balpande founded the website in 2007. BookMyShow provides a variety of services such as movie ticket booking, event ticket booking, sports event ticket booking, play and theatre ticket booking, and others. The BookMyShow website lists events, movies, and activities taking place in towns around India.
| Founded | 2007 |
| Founded By | Ashish Hemrajani, Parikshit Dar, Rajesh Balpande |
| Headquarters | Mumbai, India |
| Products/Services | Movie tickets, Concerts Tickets, Sporting Event Tickets |
Nykaa
Nykaa is a major B2C eCommerce website in India that mostly sells beauty and wellness products. Falguni Nayar founded it in 2012. Makeup, skincare, hair care, personal care, fragrance, wellness, and other beauty and wellness goods are available at Nykaa. The website offers over 1,500 companies’ items and has over 2 lakh products available on its platform. It also publishes beauty and wellness-related information on its blog and social media channels.
| Founded | 2012 |
| Founded By | Falguni Nayar |
| Headquarters | Mumbai, India |
| Products/Services | Cosmetics, Wellness, Fashion |
Must Read: Top Nykaa Careers in India 2023
First Cry
Using a B2C business model, FirstCry is regarded as the greatest eCommerce business portal for babies and children’s items. Firstcry’s product quality and range are great and deserve all of the accolades. It offers over 200,000 goods from over 5,000 different producers. Amitava Saha and Supam Maheshwari founded FirstCry in 2010. In addition to its e-commerce platform, Firstcry has physical storefronts across the country, allowing shoppers to try on its goods before purchasing.
| Founded | 2010 |
| Founded By | Supam Maheshwari, Amitava Saha, Prashant Jadhav, Sanket Hattimattur (Parent company – Mahindra Group) |
| Headquarters | Pune, India |
| Products/Services | E-commerce, Retail, Baby Clothing, Maternity Wear, Learning books, Toys, Newborn essentials, School supplies |
Make my Trip
MakeMyTrip was the first e-commerce travel portal in India. The platform was launched in 2000 as India’s first domestic travel portal to make travel easy for Indians. For the convenience of travelers, the company has over 28 domestic offices and 7 international sites, as well as 4 airport booths. MMT offers every service a traveller would require while on the road. It enables seamless travel by booking taxis, trains, and flights. It allows you to scout and reserve villas, hotels, and flats ahead of time for your trip.
| Founded | 2000 |
| Founded By | Deep Kalra |
| Headquarters | Gurugram, India |
| Products/Services | Flight Tickets, Hotel Reservations, Railway Tickets, Tour Packages, Cab Bookings, and Rail bookings |
IndiaMART
IndiaMART, the country’s largest online business-to-business marketplace was launched in 1999 to link buyers and providers. Now, IndiaMART controls over 60% of the online B2B classifieds market in India. IndiaMART connects manufacturers, suppliers, and exporters by providing a platform for them to promote and showcase their products to one another. IndiaMART contains categories for just about everything you can think of, including building and construction, industrial machinery, clothes, electronics, and even chemicals, dyes, and solvents, to mention a few.
| Founded | 1996 |
| Founded By | Dinesh Agarwal, Brijesh Agrawal |
| Headquarters | Noida, India |
| Products/Services | B2B marketplace, Website directory, Supplier network, E-commerce platform |
Meesho
Meesho is a fast-growing eCommerce company in India that has quickly established a devoted customer base in the industry. It is a socially conscious consumer brand that aims to empower India’s emerging internet-savvy youth in non-metro areas. The company has a website and a smartphone app that help customers place orders and check the status of their goods. Meesho does not charge its merchants a fee to register on the site, nor does it deduct a part of their earnings.
| Founded | 2015 |
| Founded By | Vidit Aatrey, Sanjeev Barnwal |
| Headquarters | Bengaluru, India |
| Products/Services | E-commerce, Online marketplace, Clothing, Footwear, Consumer electronics, Media and Music, Books, Home and Lifestyle |
Pros and Cons of E-commerce Business
E-commerce, like any other sales approach, has advantages and disadvantages. Is e-commerce a good fit for you? It will be determined by your business objectives, target audience, and other considerations. These are some things to think about.
Pros
- Is fast expanding
- Gives global marketing reach
- Allows customers to order products online
- In general, cheaper operational costs
- Allows direct consumer access
Cons
- Face-to-face interaction is limited.
- Difficulties with technology
- Data safety
- Shipping and order fulfilment challenges at scale
Must Read: Difference between E-Commerce and E-Business
Criteria for Selecting the Best E-commerce Business Company in India
With over 19000 eCommerce enterprises in India, deciding on the finest eCommerce business company among the numerous possibilities available can be difficult. With so many options, the following are the most important factors to consider before making a decision.
- Serviceability
When picking an eCommerce company to shop with, the most crucial element to consider is serviceability. The best e-commerce stores are unquestionably those that ship/deliver to your selected locations. Most of us become devoted followers of selected brands. With the increase of online shopping in rural and suburban India, an increasing number of e-commerce marketplaces and retailers are encountering delivery challenges in remote areas. In today’s e-commerce environment, improving shipping operations is the only way to reach customers.
- Products and Services
Each e-commerce firm and platform provides a unique set of products and services. The greatest online store stands out from the crowd by offering a diverse range of items and services that are of high quality. This is the only surefire approach to increasing repeat business. The perfect eCommerce platform offers a variety of services and benefits in one location, eliminating the need to switch between apps. Some of these platforms may also offer services for creating online stores.
- Payment Options
E-commerce is all about making it easy for average people to shop. Having the greatest products and services available is critical for attracting and retaining clients. Yet, their checkout experience must be equally smooth and trouble-free.
On most online platforms, customers can select from a number of payment gateways, including PayPal, RazorPay, AmazonPay, GPay, Netbanking, credit or debit cards, Pay/Cash on Delivery, and others.
- Delivery Time
These days, quick shipping is vital for any customer. People grow apprehensive during a 3-5 day period. A fast-track delivery eCommerce organisation ensures customer satisfaction and fewer cancellations. Check the estimated delivery time before deciding on the best option for you. Estimated delivery times for Made to Order goods are not specifically stated. Most merchants, however, will provide a time frame (10 – 12 days) in which the items will be shipped.
- Order Tracking
For the consumer to have a positive post-purchase experience, order tracking visibility is essential. An eCommerce business must offer real-time order tracking with automatic updates in order to track orders more transparently. Consumers must be informed of any delivery milestones reached by their order. It also enables you to increase post-purchase engagement with product recommendations and branding on the order tracking page.
- Proof of Delivery
The Proof of Delivery (POD) is a critical component of today’s eCommerce delivery process. This allows you to check the status of the various deliveries with the carrier. It enables improved customer order management and helps you to respond to client concerns about completed deliveries more quickly. POD is also useful in integrating emerging technologies, such as contactless distribution. It reduces additional concerns in order delivery systems such as fraudulent deliveries, return fraud, and so on.
- Return Process
It’s possible that you won’t always appreciate the items you order; some are made for testing, while others can be flawed. In these situations, the best eCommerce business company has a robust returns management system in place, where a pick-up time is scheduled and the company is in charge of making sure the package returns to the business by following its original path.
- Reviews of The Company
Customer reviews enable you to evaluate the product’s and platform services’ performance in real-world circumstances. The only precaution you need to take is to make sure the reviews are authentic. These must come from a confirmed buyer or be listed on a reputable portal. They are also an excellent tool to assess the platform’s customer service.
Must Read: Career in Commerce – Complete Guide
That’s all there is to it, guys! We’ve gone over the eCommerce business companies we believe are the greatest in India right now and why, as well as how to find the best one to order from. We hope that these recommendations will help you avoid fake websites and make your purchasing experience more enjoyable in the future.
FAQs
Amazon India Inc. – Amazon India, a subsidiary of the worldwide retail behemoth, initially opened its doors to Indian customers in June 2013, and there has been no turning back since.
Regardless matter the industry, niche products will always be popular. Having said that, more niche e-commerce stores are expected to open in 2023.
By 2025, the Indian eCommerce business sector is anticipated to be worth $170 billion (Bain) India’s internet shopping base is expected to reach about 500-600 million by 2030, making it the world’s second-largest (IBEF)
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