7 Best Online SEO Certifications Worth Applying in 2024

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Online SEO certifications: There are times when you feel sceptical about SEO Certifications. Especially when you are ready to enter the digital marketing industry. So, the answer to whether SEO Certifications are worth it or not is a yes. In today’s digital landscape, search engine optimization (SEO) has become increasingly important for businesses and marketers alike. Not to mention the constant evolution of search engines and algorithms, staying up-to-date with the latest SEO practices is crucial for success. 

A recognised SEO certification can greatly enhance your credibility and career prospects to demonstrate your proficiency and expertise. So, without further ado, we will explore the seven best SEO certifications worth applying for, along with other relevant information to help you up-skill.

Also Read: Career in Digital Marketing: Jobs, FREE Courses, Salary

What is an SEO Certification?

SEO Certifications do not have any complicated degree attached behind its back. That means you can apply for any SEO Course whenever or from wherever you want to, irrespective of academic qualifications or age factor. But before that, you should note that all the SEO Certifications are allotted after the compilation of the course and once to take up the SEO assessment test. 

Top SEO Certifications 

When it comes to finally getting in the act, you can put your trust in these top SEO Certifications from some of the best companies or platforms out there. They are known for holding well-structured easy to easy-to-understand SEO Courses from credible professionals. So, check these courses along with their duration and other specifications to sort out the best one: 

Name of Certification Platform Duration Fees Who can Apply
Google SEO Fundamentals UC Davis 29 hours Free Beginners
SEO Certification Course HubSpot 4 hours Free Beginners
Google Analytics 4 (GA4) Skillshop 1hr/course Free Beginner to Advanced SEOs
SEO Crash Course Semrush 2 hours Free Beginner and Intermediate SEOs
SEO Training ClickMinded 5 hours $997 Beginner and Intermediate SEOs
All-around SEO Training Yoast 3 hours $99/year Beginner and Intermediate SEOs
Advanced SEO Certification Training Market Motive 30+ hours $1,499 Intermediate SEOs

Who Can Apply for SEO Certifications?

By now, you are already aware that SEO Courses and certificates are available for everyone. So, if you fulfil any of the following criteria, you can apply for an SEO Certification: 

  • Those who specialise in optimizing websites for search engines, improving organic search rankings and driving traffic to websites.
  • Professionals involved in online marketing activities.
  • Individuals who build and maintain websites.
  • Writers who are responsible for creating and optimizing website content to improve search engine rankings and attract organic traffic.
  • Independent professionals who offer SEO services to clients and are seeking certification to demonstrate their expertise.

How to Get Yourself Google SEO Certified?

Imagine what it would be like to learn about all the Google Analytics in advance before being a creator. Sounds incredible right? Unfortunately, Google does not provide direct courses but offers Google certifications for various skill sets. So if you are planning to get Google SEO Certified, then go ahead with the following steps:

  • The Google Skillshop is a platform that offers various free courses and certifications, including the SEO certification. So, visit the Skillshop website and create an account to get started. 
  • Within the Skillshop, navigate to the “SEO Fundamentals” course. This course covers the basics of SEO, including keyword research, on-page optimization, and link building.
  • Take your time to go through the course material and complete the assessments at the end of each section.
  • Upon completing the SEO Fundamentals course, you will gain access to the Google SEO certification exam. This exam consists of 50 multiple-choice questions, and you must achieve a passing score (usually 80% or higher) to become certified. 
  • Once you feel confident and ready, schedule your exam and go for it. 
  • If you succeed, then congratulations the certification is yours!

However, you should note that your Google SEO certification is valid for 12 months. Therefore, to stay certified, you need to renew your certification by retaking the exam or completing relevant continuing education courses.

Career Scope After SEO Certifications

You can keep soaring high in terms of career advancement with the help of an SEO Certification. While speaking of what are the career scopes of an SEO professional, check the listicle given below:

SEO Specialist Digital Marketer
Content Writer Web Developer
Freelancing Entrepreneurship 

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What are the eligibility criteria for SEO Certification?

There are no eligibility criteria for SEO Certification. Therefore, you can apply for one if you are interested in the course. 

Is an SEO specialisation job high paying?

Yes, SEO Specialisation jobs are high paying not only in India but also in other countries. For instance, the average annual salary of an SEO professional in the UK is between GBP 67.5 to 72.5. 

What is the duration of SEO Certification?

Although there is no fixed duration to get an SEO Certification, you would require at least 1 hour to dedicate to master any SEO Course. 

This was all about the SEO Certification and the relevant information to give you a push. Stay in tune with Leverage Edu to explore study abroad opportunities and connect with our experts at 1800 572 000 to realise your abroad studies dream.

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