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Every year on July 15, the world celebrates Social Media Giving Day. It was founded by Givver.com, a non-profit organisation that has been raising cash through Twitter since 2013. Chris Sommers, the inventor of Givver.com, is also the founder of the famous American restaurant chain Pi Pizzeria. Moreover, Social Media Giving Day is an annual event that promotes generosity and charitable giving by leveraging the power of social media. Individuals and organisations are encouraged to use social media channels on this day to raise awareness about problems they care about and inspire others to make a difference. Whether it’s sharing personal stories, spotlighting important projects, or offering information on how to donate, this day provides a one-of-a-kind opportunity to increase the reach of charity activities.
| Name of the day | Social Media Giving Day |
| Observed on | July 15 |
| Reason | To promote the use of social media platforms in gathering community support for fundraising initiatives and donations. |
Table of Contents
- Givver.com founded Social Media Giving Day.
- It was first observed in 2013.
- Givver.com is a St. Louis-based not-for-profit technology platform that encourages social media users to donate using social networks such as Twitter.
- Givver spent five months in 2013 promoting the day as a means to use social media for social good with political leaders in the United States, charitable groups, and social media influencers.
- Finally, governors and mayors around the country announced July 15 to be ‘Social Media Giving Day.’
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- The goal of celebrating this event is to encourage people to use social media as a platform to donate to charities and issues that they care about.
- During the COVID-19 pandemic, social media was frequently used to raise funds for the needy and assistance organisations.
- Many people have lost their jobs as a result of the pandemic’s repercussions. As a result, even a small contribution on this day will go a long way towards helping those in need.
- It highlights the importance of social media platforms.
Must Read: World Social Media Day: History, Facts, Importance
Giving with Givver is simple. All you have to do to donate is join up and tweet. Your tweet must include the hashtag #give, the Twitter account of the organisation you intend to support, and the amount of money you are willing to donate.
Givver can help a range of non-profit, educational, and political organisations. Givver organisations are proliferating at an alarming rate.
Here are 10 Charitable event ideas to celebrate the day:
- Giveaways – There’s nothing like giving something away for free to help people in need.
- Bake Sale
- Car Wash – Clean up for charity while demonstrating your lockdown abilities.
- Dance Marathon – Dance as long as you can for charity!
- Marathon
- Photo Contest – invite customers, staff, and management to participate
- Music event for a good cause
- An art sale
- Casino Night
- Talent Show
FAQs
Social Media Giving Day is a day dedicated to supporting charity and raising funds.
Giving Days are 24-hour (or longer) fundraising events that bring communities together to create awareness, improve engagement, and drive donations for a certain cause. These events are frequently organised by nonprofit organisations, community foundations, hospital foundations, and educational organisations.
The phrase “social media” refers to websites and programmes that emphasise communication, community-based input, engagement, content sharing, and collaboration. People utilise social media to stay in touch with friends, family, and members of various communities.
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