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Brainstorming Ideas
Refer to the following brainstorming ideas to get a better understanding of the answer.
- Social media influencers with their personal experiences, lifestyle choices and product reviews, influence their follower’s purchasing choices.
- However, the line between genuine recommendations and paid endorsements is getting blurred leading to consumer deception.
- Their impact on the younger population promotes unrealistic expectations and unhealthy behaviours in them.
Q. Your professor is teaching a class on marketing. Write a post responding to the professor’s question.
In your response, you should do the following:
- Express and support your personal opinion
- Contribute to the discussion in your own words
An effective response will contain at least 100 words.
“Hello class! Next week we will be discussing the impact of social media influencers on consumer behavior. With the rise of social media platforms like Instagram and YouTube, we’ve seen the emergence of a new type of celebrity: the social media influencer. These influencers have large followings and can sway consumer behaviour by endorsing products or services. What are your thoughts on this?”
Jack: I think social media influencers have a significant impact. When young people start admiring these influencers and trust their recommendations, they are more likely to buy products or services that they endorse. However, I also think there are some concerns about the authenticity of these endorsements, as some influencers may promote products that they don’t actually use or believe in.
Emily: I’m not convinced that social media influencers have a significant impact on consumer behaviour. While they may have large followings, most people are smart enough to make their own purchasing decisions based on their needs and preferences. Plus, there are so many influencers out there promoting different products that it can be hard to know who to trust.
Ans. The advent of social media platforms such as Instagram and YouTube has indeed given rise to a new breed of celebrities known as social media influencers. These influencers, with their large followings, have a significant impact on consumer behaviour. Social media influencers often share personal experiences, lifestyle choices and product reviews, which can influence their follower’s purchasing choices. However, the influencers also raise ethical concerns.
The line between genuine recommendation and paid endorsements is often blurred leading to consumer deception. Furthermore, the impact of influencers on young audiences is profound, which can sometimes promote unrealistic expectations and unhealthy behaviours in them. In conclusion, while social media influencers play a pivotal role in shaping consumer behaviour in today’s digital age, it is crucial for consumers to exercise discernment and for regulators to enforce transparency and ethical practices in influencer marketing.
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