Master the Digital World: Toronto School of Management Digital Marketing Program

The Toronto School of Management Digital Marketing program is ideal for students who wish to make a successful career in the field of digital marketing. This prestigious institute is renowned for its high standards of education, which allow students to receive the best knowledge and skills possible. Located in the thriving city of Toronto, Canada, the Toronto School of Management boasts an experienced faculty, a vibrant campus, and top-notch programs. Its Diploma in Digital Marketing Specialist Co-op program enables you to develop a sound marketing strategy and essential skills to thrive in the evolving digital landscape. Now, let’s learn about this course in complete detail. 

Program Name	Digital Marketing Specialist Co-op
Program Type	Diploma
Duration	Full-time (51 weeks)
Course Structure	24 weeks in-class + 12 weeks Co-op (20 hrs/week)
Start Dates	6 May 2024 & 3 September 2024 (subject to change)
Tuition Fees (2024)	CAD 12,750 per year

About Toronto School of Management Digital Marketing

The Toronto School of Management Digital Marketing course is a 51-week-long diploma. Moreover, the primary stream of this program is Business & Management Studies. It is powered by the Digital Marketing Institute (DMI) and Perlego, and you will get a Digital Marketing Associate certificate after completing the course. 

What Will You Learn?

In this course, you will learn from guest speakers and get hands-on experience for in-demand transferable skills. Moreover, after the successful completion, you will be primed to receive industry-recognised certifications.

The Diploma in Digital Marketing Specialist co-op program covers topics, including:

• Marketing, 
• Advertising and campaign management via the PPC marketing model, 
• Social media networks, and 
• Research to build the correct marketing strategy. 

Program Outcomes

The program offers you the opportunity to integrate academic studies with related job experience. Here are the outcomes of this course:

• You will be able to develop digital advertising campaigns like presentations, social media, websites, brochures, reports, and newsletters.
• You will know how to use tools like WordPress, Google Adwords, HTML and CSS, and Google Analytics.
• You will improve your writing and create content for promotional purposes.
• You will know how to conduct surveys to identify the concerns and interests of key stakeholders.
• You will be able to build, analyze, and optimise PPC campaigns on Google Ads and Bing Ads. 
• You will receive an additional certificate from the Digital Marketing Institute.
• You will be able to strengthen your resume with Canadian work experience.

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Scope and Tuition Fees

The Toronto School of Management Digital Marketing course offers you extensive opportunities. You can expect career opportunities under NOC 1221 which includes positions like Digital marketing specialist, Communications officer, Content creator/writer, and Social media coordinator. 

See the table below to learn about the tuition fees and some other details of the Diploma in Digital Marketing Specialist Co-op course: 

Annual Tuition Fees	CAD 12,750
Duration	Full Time (51 weeks)
Start Date	6 May 2024, 3 September 2024

Eligibility Criteria

Before you apply for the Toronto School of Management Digital Marketing program, make sure you are aware of its admission requirements. So, here are the eligibility criteria you need to meet to qualify for the course: 

• You should have an Ontario Secondary School Diploma or equivalent or be at least 18 years old and pass the Wonderlic test.
• You should complete TSoM EAP Level 4 or
• You should have the required IELTS 5.5 score or equivalent or
• You should pass the TSoM English Assessment

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Application Process

So, now you are aware of the Toronto School of Management Digital Marketing program details, fees, and eligibility criteria. If you meet the program’s eligibility criteria, it’s time to begin your application. Follow the steps given below to apply to this world-class course:

1. First of all, contact a student advisor of the institute. For more information, you can head over to the admission page of the Toronto School of Management or call +1 416-800-2204.
2. The advisors will discuss with you the details of the program you wish to enrol in. 
3. Then, on the institute’s admission page, click on the “APPLY NOW” button and begin your application process.
4. Register yourself, fill in the asked details, submit the required documents, and complete the application. 

Documents Required

You are also required to submit the following documents as an international student:

• Passport copy,
• Academic transcripts,
• Proof of English language proficiency,
• Proof of acceptance,
• Statement of purpose,
• letter of recommendation, and
• Student Visa

Career Scope

Graduates from the Toronto School of Management Digital Marketing program are well-positioned to capitalize on this opportunity. The digital marketing landscape is booming in Canada, with a projected market size of CAD 23.2 billion by 2025, meaning a growing demand for skilled professionals across various industries.

The program’s focus on practical skills, industry-recognized certifications (like the Digital Marketing Institute certificate), and co-op experience equips graduates to hit the ground running. Here’s a table outlining some popular job profiles and their average salaries in Canada:

Job Title	Average Salary (CAD/Year)
Digital Marketing Specialist	CAD 52,000
Content Marketing Specialist	CAD 58,000
Social Media Manager	CAD 48,000
Search Engine Marketing (SEM) Specialist	CAD 60,000
Search Engine Optimization (SEO) Specialist	CAD 55,000

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FAQs

So, this was all about the Toronto School of Management Digital Marketing. Many Indian students dream of pursuing education in foreign nations due to the exposure and career growth they offer. Consider joining a free counselling session with Leverage Edu if you plan to study abroad.