PTE Daily Essay Topic: Marketing strategy for big companies should be placed on offers and discounts, and in what ways this can impact their reputation.

Q. Marketing strategy for big companies should be placed on offers and discounts. What is your opinion? Support it with personal examples.

Ans. I ardently believe that mega-corporations should invest in marketing strategies that involve placing offers and discounts on products and services. I believe it is an excellent strategy to attract and retain a certain customer base. This type of stunt, especially in today’s industry, where there is so much saturation and competition is cutthroat, works like a charm to attract more people and develop a bond between the company and its clients.

Marketing techniques have an undeniable impact on a company’s sales and overall growth. To put it simply, marketing strategies have the power to make or break a company. That being said, introducing hefty discounts and offers can be beneficial in the long run, as they can help businesses widen their reach among prospective clients while also enticing them to engage with their services or products. It is now widely acknowledged that phrases like discounts and deals fascinate the human mind. This method not only strengthens the relationship between people and businesses but also increases traction and sales through word of mouth. In other words, consumers who are enticed by such marketing stunts will undoubtedly spread the news within their social networks and on social media, which can be progressively helpful to businesses. 

Furthermore, a marketing strategy that offers discounts and deals can significantly enhance a company’s overall image. For example, once customers learn about a brand that offers significant discounts and profitable deals, they find it hard to resist. Target audiences will be naturally fascinated to learn more about the company and what it has to offer. People will review the brand’s product or service offerings before engaging with them. A good reputation is one of the most important parts of a successful business. On the other hand, discounts and deals have proven to be effective tools in engaging consumers with a brand. According to a survey conducted by marketing strategists worldwide, it has been found that companies offering better deals than others are more likely to establish a stronger relationship with their customer base. Thus, marketing techniques like these hold the potential to improve a company’s overall image in the world of entrepreneurship, where brand reputation is powerful.

To conclude, I feel that offering discounts and offers is a technique that most firms should apply if they want to succeed in the economy. In my perspective, it is a win-win situation for both parties, with no one being disappointed in the end.

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