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Marketing Manager Salary in Italy: A Complete Guide Of 2025

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Marketing Manager Salary in Italy

A marketing manager in Italy enjoys a dynamic and rewarding career in a thriving market. The profession plays a crucial role in shaping the branding, advertising, and market strategies for businesses across various industries, including technology, fashion, and finance. With Italy’s rich cultural heritage and strong business hubs like Milan and Rome, marketing managers have exciting opportunities to work with global brands and innovative startups. A marketing manager in Italy enjoys a rewarding career with competitive salaries as companies increasingly focus on digital transformation and customer-centric marketing; the demand for skilled professionals in this field is rising, making it a promising career choice for those looking to make an impact in Italy’s competitive market. ​

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How Much Does a Marketing Manager Earn in Italy? 

The average salary for a Marketing Manager in Italy is EUR 81,180 annually, which translates to around EUR 6,765 per month. However, the salary range can vary significantly depending on factors such as experience, location, and the industry. The lowest salary for a Marketing Manager starts at approximately EUR 41,660 annually (EUR 3,471 per month), while the highest salary can reach up to EUR 129,000 annually (EUR 10,750 per month). Marketing Managers in larger cities like Milan and Rome tend to earn higher salaries due to increased demand and a concentration of businesses.

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Marketing Manager Salary in Italy By Experience Level 

The salary for a Marketing Manager in Italy varies significantly depending on experience level. Here’s a breakdown:

Experience Level Average Salary Per Year 
0-2 YearsEUR 47,400 
2-5 YearsEUR 60,600
5-10 YearsEUR 84,800
10-15 YearsEUR 103,580
15-20 YearsEUR 114,940
20+ YearsEUR 119,700

Marketing Manager Salary in Italy By Education Level 

In Italy, the salary of a Marketing Manager is influenced by educational qualifications. Here’s a general breakdown of average salary based on qualification level:

Education Level Average Salary Per Year 
Certificate or DiplomaEUR 60,600
Bachelor’s DegreeEUR 83,140
Master’s DegreeEUR 125,700

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Marketing Manager Salary in Italy By Organisation 

In Italy, the salary of a Marketing Manager can vary based on the size and type of the organization. Here’s a general breakdown of average salary based on organisation type:

Organisation Average Salary Per Year 
AmazonEUR 53,000- EUR 67,000
SKY Italia EUR 32,00- EUR 40,000
Everli EUR 45,000- EUR 80,000
ATS Applied Tech System EUR 37,00- EUR 40,000
Capgemini EUR 32,000- EUR 34,000
Mc Donald’sEUR 64,00- EUR 70,000
Vodafone EUR 55,000- EUR 59,000 
STMicroelectronics EUR 72,000- EUR 79,000
Gi Group Holding EUR 53,000- EUR 57,000
Bending Spoons EUR 43,000- EUR 47,000 

Marketing Manager Salary in Italy By Cities 

The salary of a Marketing Manager in Italy varies by city, with higher-paying opportunities typically in larger cities with more developed economies. Here’s a breakdown:

Cities Average Salary Per Year 
BolognaEUR 80,180 
CataniaEUR 78,160 
GenovaEUR 84,880 
MilanoEUR 90,900
NapoliEUR 80,640
PalermoEUR 85,020 
ParmaEUR 76,280
RomeEUR 88,600
TorinoEUR 84,040
TriesteEUR 77,860

Marketing Manager Salary in Italy By Positions

In Italy, the salary of a Marketing Manager varies based on experience level and specific role. Here’s a detailed breakdown:

Positions Average Salary Per Year 
Account HandlerEUR 39,800
Analytics SpecialistEUR 36,700
Affiliate ManagerEUR 50,580
Associate Product ManagerEUR 58,800
Business Channel ManagerEUR 50,660
Chief Marketing OfficerEUR 84,180
Brand AmbassadorEUR  67,900
Chief Product OfficerEUR 72,180
Communications OfficerEUR 26,020
Content ManagerEUR 43,220
Copy EditorEUR 28,860 
Copy WriterEUR 28,680
Digital MarketerEUR 43,340 

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FAQs 

Q1: How much does a Marketing Manager earn in Milan?

In Milan, the average salary for a Marketing Manager is higher, ranging from EUR 55,000 to EUR 75,000 per year due to the city’s business and financial significance.

Q2: What factors influence the salary of a Marketing Manager in Italy?

Key factors include the level of experience, the city or region, the industry (e.g., technology, fashion, finance), and the size of the company. Larger organizations and multinational companies tend to offer higher salaries.

Q3:  What is the salary for an entry-level Marketing Manager in Italy?

An entry-level Marketing Manager (0-3 years of experience) in Italy typically earns around EUR 30,000 to EUR 45,000 annually.

Q5: How much does a Senior Marketing Manager earn in Italy?

A Senior Marketing Manager with over 8 years of experience can earn between EUR 60,000 and EUR 105,000 annually, depending on the company and location.

This was all about the average Marketing manager salary in Italy, for more related articles follow Leverage Edu and our main page Jobs Abroad.

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