University of West London

Gain strategic digital insight and leadership qualities that are invaluable for business with this career-building masters degree in digital marketing.

Our MSc Digital Marketing course is designed by academic practitioners with professional experience in developing digital strategies for major international brands. Each module is designed and delivered as part of a process that enables you to become confident digital marketing strategists and communications planners.

The course is structured to develop your ability to:

• create actionable and accountable digital strategies
• use digital channels to build sustainable and ethical brands
• surface critical insights into consumer behaviour and preferences
• improve channel selection and optimisation processes
• use digital channels to expand into new markets
• create and develop disruptive digital business concepts
• conduct individual research that identifies and solves complex marketing problems

Whether you want to kick-start a brand new career, boost your existing experience or change your career direction, our MSc International Business Management can provide you with the knowledge, skills and confidence to flourish.

This degree is one of the most popular Masters courses we offer. It offers you the opportunity to develop professionally and academically as well as gain practical business management experience. 

With a focus on current business needs in a multicultural, global environment, this course will help you to develop as a confident professional.