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Ans. Social media has become a powerful force in shaping public opinion on political issues. It has transformed the way people engage with news, information, and political discourse. Platforms like Facebook, Twitter, Instagram, etc enable rapid and widespread dissemination of information, allowing individuals to participate in and influence political conversations on an unprecedented scale.
One of the primary roles of social media in shaping public opinion is its ability to amplify diverse viewpoints and facilitate widespread discussion. Social media platforms provide a space for individuals to share their perspectives, engage in debates, and mobilise support for various political causes. This democratisation of information allows for a broader range of voices to be heard, challenging traditional media gatekeepers and promoting a more inclusive dialogue. Additionally, it allows users to interact in real-time to respond to political events and join conversations quickly.
Another key role of social media is its influence on political awareness and engagement. Social media is an important source of news and information that shapes user’s understanding of political issues and events. Algorithms used by these platforms often prioritise content that aligns with users’ existing beliefs, which can reinforce existing opinions and create echo chambers. This phenomenon, known as confirmation bias, can limit exposure to diverse perspectives and contribute to polarisation within the public sphere. Despite these challenges, social media also offers opportunities for increased political engagement and activism, as users can easily organise and participate in campaigns, protests, and other forms of political action.
In conclusion, social media shapes public opinion on political issues, amplifying diverse voices and increasing engagement. However, risks like echo chambers and polarization highlight the need for media literacy and regulatory measures to ensure they support democratic societies positively.
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