Advertising (Follow-Up Discussion): IELTS Speaking Part 3

 

Advertisements play a crucial role in our daily lives by influencing our decisions and shaping our perspectives. Understanding how to discuss this topic effectively can significantly improve your performance in the IELTS Speaking Test. In this blog, we provide sample answers for Advertisements – Part 3 questions, complete with relevant vocabulary to enhance your responses. These examples will help you prepare confidently, tackle this topic with ease, and boost your overall speaking skills. In Part 3 of the IELTS Speaking Test, you will engage in a follow-up discussion, answering questions related to the topic introduced in Part 2. You will have one minute to prepare, with paper and pencil provided for note-taking. Once ready, you are expected to speak for up to two minutes, demonstrating your ability to organise and articulate ideas clearly.

Advertising (Follow-Up Discussion): IELTS Speaking Part 3: Analysis 1

In the Advertising (Follow-Up Discussion) IELTS Speaking Part 3 section, you will learn how to organize your thoughts and structure your response when discussing advertising in a follow-up question. Start by clearly stating your viewpoint on advertising, and then explain the reasons behind your opinion. Use relevant examples to support your arguments, and don’t forget to consider alternative perspectives to present a balanced view. Finally, conclude by summarizing your main points, ensuring that your answer is clear, well-rounded, and impactful.

Structure Format 

1. Introduction: Start with a clear statement of your opinion in response to the question.Example: “Definitely, yes,” “I believe,” or “In my opinion.” 2. Explanation: Elaborate on your opinion by explaining why you hold that view.Example: “Advertising influences us because it constantly exposes us to products and builds brand recognition.” 3. Supporting Details or Examples: Provide specific examples or real-life scenarios that support your explanation.Example: “For instance, when I see a product frequently advertised on TV or social media, it makes me more likely to trust and consider buying it.” 4. Counter-Argument (Optional): Address a potential counterpoint to demonstrate a balanced perspective.Example: “Some people might say advertising doesn’t influence their decisions, but even subtle exposure to ads can impact subconscious choices.”5. Conclusion: Summarize your answer by reinforcing your stance on the topic.Example: “Thus, while advertisements can be seen as a necessary part of modern life, it’s important to be mindful of their influence.”

Sample

Question 1: Do you think advertising influences what people buy?Answer: Yes, advertising strongly influences what people buy. It creates a sense of familiarity and trust by repeatedly showcasing products on various platforms, such as social media, television, and billboards. For instance, a well-made advertisement highlights the features of a product, appeals to emotions, and often uses persuasive language to convince consumers. This not only boosts the product’s popularity but also helps in building a brand image. Additionally, advertisements leverage celebrity endorsements and relatable scenarios to make products more appealing. With such omnipresent exposure, advertising undoubtedly plays a significant role in shaping consumer behaviour. Question 2: Is advertising really necessary in modern society? Answer: Advertising has become a vital part of modern society. With countless choices available, it helps consumers navigate their options by providing detailed information about products and services. For example, advertisements educate people about the latest technologies or innovations, making it easier to select items that suit their needs. However, excessive advertising can sometimes lead to unnecessary purchases or materialistic tendencies. While it simplifies decision-making, it can also create unrealistic expectations by promoting an idealized lifestyle. Despite these drawbacks, advertising remains essential for businesses to connect with their audience and stay competitive in a globalized market. Question 3: Do you think people take notice of advertisements on the Internet? Answer: While online advertisements are abundant, people’s responses vary. Many ignore them, especially pop-ups or intrusive ads, as they find them irrelevant or distracting. However, personalized advertisements based on browsing history often catch attention. For instance, targeted ads on platforms like YouTube or Instagram align with individual preferences, making them more effective. Moreover, visually appealing or interactive ads can leave a lasting impression. As companies invest heavily in digital marketing, online advertisements remain a powerful tool for reaching specific audiences. Question 4: Are there any disadvantages to shopping on the Internet? Answer: Certainly, online shopping has its downsides. One major drawback is the inability to physically inspect products, which is crucial for items like clothing or electronics. Additionally, there are security concerns, as sharing financial details online can make consumers vulnerable to cyberattacks. Another issue is the impact on local businesses, as online shopping often leads to reduced footfall in physical stores. Furthermore, returning items purchased online can be inconvenient and time-consuming. Despite these challenges, the convenience and variety offered by e-commerce platforms continue to attract consumers worldwide. Question 5: Why do companies spend so much money on advertising? Answer: Companies invest heavily in advertising to enhance brand visibility, increase sales, and foster customer loyalty. A strong advertising campaign helps a brand stand out in competitive markets, influencing consumer choices. For instance, creative advertisements often evoke emotions or tell compelling stories, making the brand memorable. Additionally, effective advertising enables companies to reach global audiences, expanding their customer base. It is a strategic tool for communicating value propositions and building trust, ensuring long-term business growth.

Lexical Resources

Lexical Resources	Pronunciation	Meaning
Familiarity	/fəˌmɪl.iˈær.ə.ti/	The quality of being well-known
Materialistic	/məˌtɪə.ri.əˈlɪs.tɪk/	Overly concerned with material possessions
Intrusive	/ɪnˈtruː.sɪv/	Disturbing or unwelcome.Example: Intrusive ads are often ignored by internet users
Cyberattacks	/ˈsaɪ.bə.rəˌtæks/	Attempts to damage or steal data from a computer system
Loyalty	/ˈlɔɪ.əl.ti/	A strong feeling of support or allegiance
E-commerce	/ˈiːˌkɒm.ɜːs/	Buying and selling goods online.

Follow-Up Questions

Successfully preparing for the IELTS Speaking Section, particularly the cue card and follow-up questions in Part 2, requires consistent practice, a clear strategy, and the right resources. By linking your responses between IELTS Speaking Part 2 and IELTS Speaking Part 3, you can showcase your ability to elaborate on topics and provide insightful answers. 

If you’re finding it challenging to prepare, consider taking an IELTS Mock Test to evaluate your progress or join our offline or online IELTS classes at Leverage Edu to enhance your skills and boost your confidence, ensuring you are fully prepared for your IELTS Speaking Test and one step closer to achieving your study abroad aspirations.