The institution's primary ambition is to establish itself as the educational provider of choice for all stakeholders, driven by a Vision to enhance human well-being through a commitment to continuous learning. To achieve this, their Mission focuses on delivering a learner-centric education that prepares management professionals for the modern world. They aim to develop graduates who are not only competent and technologically agile but specifically AI-native, ensuring they can lead effectively in an increasingly digital landscape through a process of constant improvement in teaching, research, and engagement.

Underpinning this academic approach is a set of Core Values that define the institution's culture and ethical standards. They prioritize being quality-conscious and fostering an environment of participative decision-making. Furthermore, the organization places a high premium on respect for diversity and personal choice, ensuring that their educational output is balanced by a deep-seated concern for ethics and the greater good of society.