IIM Digital Marketing Course: Eligibility, Fees, and More

The field of digital and social media marketing has undergone significant changes over time and is now a crucial component of every business. As more and more consumers utilize internet-connected devices, digital marketing offers companies a convenient and efficient means to connect with, captivate, and convert them. 

Trained digital marketers with expertise and experience are in high demand. The digital marketing courses provided by the Indian Institute of Management (IIM) are designed for executives and entrepreneurs seeking to establish a successful career in the realm of digital marketing. In this blog, we will give you relevant information regarding the digital marking courses provided by the Indian Institute of Management.

Eligibility for IIM Digital Marketing Course

The eligibility criteria for admissions into IIM digital marketing courses are mentioned below: 

• Applicants must possess a recognized University degree in any discipline, which could be a Diploma (10+2+3), Graduate (10+2+3), or Post Graduate degree. 
• Additionally, a minimum of one year of work experience is mandatory.
• The selection for admission will be determined by evaluating the complete profile of the applicants.
• As part of the application process, the eligible candidates are required to submit a Statement of Purpose (SOP) along with other relevant documents. 

Also Read: How to Become an SEO Consultant?

IIMs Offering Courses in Digital Marketing

We have mentioned some of the IIMs that provide digital marketing courses. The list is mentioned below:

IIM Ahmedabad

One of the highly sought-after Open Programmes provided by IIM Ahmedabad is Digital and Social Media Marketing, which enjoys significant popularity. This four-day program aims to enhance participants’ comprehension of consumer behaviour and discover innovative methods to minimize marketing expenses through the utilization of social media. It encompasses various aspects such as content marketing, social media advertising, and search engine optimization.

Program Fee: INR 1.80L (approx)

IIM Calcutta

IIM Calcutta provides an Executive Programme in Digital and Social Media Marketing Strategy (EPDSMMS) is a six months program structured into three modules. The initial module will be delivered through online platforms, while the subsequent two modules will take place as in-person classes at the IIM Calcutta campus. 

Launched in April 2017, this course is a collaborative effort between IIM Calcutta and Training.com, a versatile learning platform by NIIT.

Program Fee: INR 2.3L (approx)

IIM Indore 

IIM Indore provides a variety of brief management development programs, encompassing subjects such as social media analytics, business data analytics, supply chain analytics, project management, strategic planning, managerial effectiveness, and digital marketing. 

The digital marketing course, which spans three days, offers instruction in digital marketing strategy and operations, advertising and public relations, as well as email, social media, and search engine optimization.

Program Fee: INR 42k (approx)

IIM Kashipur

IIM Kashipur, in partnership with Talentedge, offers the Executive Certified Program in Digital Marketing (ECPDM) program. This program is designed to equip candidates with the necessary skills and knowledge to comprehend emerging trends in the realm of digital marketing. The main mode of instruction includes live lectures, which will be conducted either online or in classrooms on weekends. These lectures will be delivered by esteemed faculty members from IIM Kashipur. 

The program incorporates various learning activities such as class exercises, presentations, take-home assignments, simulations, and case studies.

Program Fee: INR 70k (approx)

IIM Banglore

IIM Bangalore provides an Advanced Digital Marketing course that spans two days and takes place on campus. This program is primarily designed for professionals who are already working in the field. It is particularly suitable for mid-level and senior digital marketing managers as well as entrepreneurs.

Program Fee: INR 1.44L (approx)

Also Read: Masters in Digital Marketing in Australia

Objective of the Digital Marketing Course 

The aim of the program is to utilize various teaching methods, such as case study analysis, presentations, lectures, and the application of frameworks, in order to achieve the following objectives:

1. Improves Knowledge- Equip participants with knowledge about emerging digital technologies and their significance in achieving marketing success.
2. Provides Understanding of Different Tools- Provide participants with a comprehensive understanding of different aspects of digital marketing, including inbound marketing, paid advertising, social media marketing, and web analytics.
3. Improves Skills- Enable participants to strategize, create, implement, evaluate, and enhance integrated digital marketing campaigns.
4. Provides Experiences- Offer hands-on experience in running digital and social media advertising campaigns, working with diverse data to enhance campaign performance and other related practical learning opportunities.

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