India's First Workshop-led
Digital Marketing Course

Get Trained & Certified on 10+ popular tools including

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  • Practical workshop based in-classroom learning
  • Industry experts and visiting faculties as teachers
  • Work on live campaigns with real brands
  • Placement assistance
  • Get trained on 10+ platforms & 15+ certifications

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DURATION

3-4 Months

150 - 170 Hours

TIMINGS

10 am to 4 pm

Saturdays & Sundays

FEE

₹2,00,000 + GST

Upto 100% scholarships available*

Who Should Enrol in this Course?

The course welcomes individuals from diverse backgrounds. It is designed to provide essential skills to succeed in digital marketing, even if you have no prior experience.

Freshers

Freshers

Gain job-ready skills. No prior experience needed, all you need is interest in internet & marketing

Small & Medium Business Owners

Small & Medium Business Owners

Learn how to run your own campaigns to drive growth and boost online presence

Working Professionals

Working Professionals

Jump-start your career in digital marketing and stay ahead of the curve with hands-on skills

10+ Tools Covered

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Course Modules with Practical Case Studies

1. Understand the Fundamentals of Digital Marketing

  • Definition and scope
  • Importance in the modern business landscape
  • Key components: SEO, SEM, SMM, Content Marketing, Email Marketing

2. Audience Understanding: Who, What, How, Where, When

  • Identifying target audiences
  • Understanding customer personas
  • Mapping customer journey
  • Tools for audience analysis

3. Latest Trends and Technology

  • Emerging trends in digital marketing
  • Impact of AI and machine learning
  • New tools and platforms

1. Basics of Search

  • Introduction to search engines
  • Difference between organic and paid search

2. Keywords Research Process & Tools

  • Importance of keywords in search marketing
  • Tools: Google Keyword Planner, SEMrush, Ahrefs
  • Process: Brainstorming, researching, and refining keywords

3. Use of Match Type – What, Where, How, When

  • Types of match types: Broad, Phrase, Exact, Negative
  • Implementing match types in campaigns

4. Effective Ad Copy with Guidelines

  • Components of effective ad copy
  • Writing compelling headlines and descriptions
  • Ad extensions: Sitelinks, Callouts, Structured Snippets

5. Campaign Structure

  • Organizing campaigns and ad groups
  • Structuring for optimal performance

6. Pre-Launch Essentials: Tracking, Pixel, UTM, etc.

  • Setting up tracking and analytics
  • Implementing pixels and UTM parameters

7. All Extensions Types, Usage, What, When, How, Where

  • Types of ad extensions
  • When and how to use each type

8. Campaign Setup - Settings

  • Configuring campaign settings
  • Budget allocation and bidding strategies

9. Taking Campaigns Live

  • Final checks before going live
  • Launching campaigns

10. Optimization

  • Search Query – How, When, What, Where
  • Identifying other search terms
  • Campaign analysis and data scrubbing
  • Insights and actions from campaign data
  • Scaling and maximizing ROI with budgets
  • Creative optimization

11. Tips and Tricks of Search Advertising

  • Best practices for ad copy, bidding, and budgeting
  • Using automation and scripts

12. Search Advertising Hacks and Quick Fixes

  • Quick adjustments for immediate improvements
  • Avoiding common pitfalls

1. Identification of Platforms

  • Overview of major social platforms: Facebook, Instagram, Twitter, LinkedIn
  • Platform selection based on business goals

2. Audience Know-How: What, When, How, Where

  • Understanding audience behavior on different platforms
  • Timing and content strategies

3. Creatives – Best Practices and Must-Haves, Do’s and Don’ts

  • Designing effective social media creatives
  • Visual and textual content guidelines

4. Campaign Types – What, When, How, Where

  • Overview of campaign objectives: Awareness, Engagement, Conversion
  • Selecting the right campaign type

5. Tracking of Campaigns: Pixels, CAPI, Integrations

  • Setting up tracking mechanisms
  • Using Facebook Pixel, Conversion API

6. Campaign Setup: Do’s & Don’ts, Tips, Tricks & Hacks

  • Best practices for campaign setup
  • Common mistakes and how to avoid them

7. Taking Campaign Live

  • Launching campaigns
  • Initial monitoring

8. Monitoring Campaigns Checklist – 24hrs, 3 Day, 7 Day, 14 Day, 28 Day

  • Regular monitoring schedules
  • Key metrics to track

9. Optimization

  • Reducing cost and increasing ROI
  • Audience level optimization
  • Tips and tricks for maximizing ROI
  • Catalog creation & optimization

1. Audience Research

  • Understanding display audiences
  • Tools and techniques for audience research

2. Platforms Identification

  • Identifying platforms for different KPIs (Reach, Viewability, Conversions)

3. Creative Opportunities

  • Innovation in display creatives
  • Best performing ad sizes and formats

4. Audience Targeting and Shortlisting

  • Techniques for effective targeting
  • Creating audience segments

5. Types of KPIs – How, When, What, Where

  • Key performance indicators for display advertising
  • Measuring and optimizing for each KPI

6. Campaign Planning & Strategy

  • Developing a display advertising strategy
  • Planning campaigns for different objectives

7. Hacks, Do’s & Don’ts

  • Best practices and common mistakes

8. Hygiene and Best Practices

  • Ensuring ad quality and compliance
  • Maintaining brand safety

9. Creative Tagging and 3rd Party Integrations for Serving

  • Using creative tags
  • Integrating with third-party ad servers

10. Identification of Bidding Strategies

  • Overview of bidding strategies: CPM, CPC, CPA
  • Choosing the right strategy for your campaign

11. Campaign Live

  • Launching and monitoring campaigns

12. Optimization of Campaigns for Maximizing Results ROI

  • Continuous optimization techniques
  • Analyzing and adjusting based on performance data

1. Background of APP Marketing

  • Introduction to app marketing
  • Importance and benefits

2. Different KPIs & KRA at Different Stages of the APP

  • Key performance indicators for different stages (acquisition, engagement, retention)

3. APP 3rd Party Tracking

  • Implementing third-party tracking tools

4. New Vs Re-engagements Approach and Strategy

  • Strategies for new user acquisition and re-engagement

5. IOS vs Android APP Marketing

  • Differences in marketing strategies for iOS and Android

6. UAC Campaign Type, Best Practices

  • Overview of Universal App Campaigns
  • Best practices for UAC

7. META APP Campaign Type, Best Practices

  • Meta app advertising
  • Best practices

8. APP Campaign Optimization

  • Optimization techniques
  • Attribution window of platforms vs. app analytics tools
  • Impact of different bids at different levels
  • Types of app re-engagement
  • Optimization techniques for different app types

1. Type of Video Creatives and Their Importance at Different KPI & Steps

  • Different types of video creatives
  • Importance at various stages of the funnel

2. Different Video Ad Formats

  • Overview of video ad formats
  • Choosing the right format

3. OTT Vs YouTube Vs Social Vs Other Display

  • Differences in strategy and approach
  • Platform-specific best practices

4. Video Advertising for Performance VS Branding

  • Approaches for performance-focused vs. branding-focused video ads

5. Video Sequencing Approach – When, What, How, Where

  • Creating effective video sequences

6. Importance and Best Practices of Vertical Vs Horizontal Vs Square Video Formats

  • Best practices for different video formats
  • Choosing the right format for your campaign

7. AI Intervention Techniques in Video Advertising

  • Using AI for video ad optimization

8. Best Practices, Hacks, Do’s and Don’ts of Video Advertising

  • Effective video advertising strategies
  • Common pitfalls and how to avoid them

1. Marketplace Search Advertising

  • Keyword strategies: what, when, how, where
  • Bidding strategies for different KPIs and ROIs
  • Search for branding vs. performance
  • Share of search vs. competition analysis

2. Marketplace Display Advertising

  • Types of campaigns: when to use, what to use, why to use, and how to use
  • Creative types and best practices
  • Strategizing campaigns for performance vs. branding
  • Best practices for related product advertising
Each module includes practical workshops with live assignments and case studies to ensure hands-on experience and real-world application of the concepts learned

Taught by Industry Experts

Learn from industry experts who have extensive knowledge and experience in successfully managing top-tier brands and executing effective marketing campaigns

Vivek Tyagi

Vivek Tyagi

Head of Performance Marketing

12+ years of experience
60+ brands managed
150+ freshers hired and trained
Vivek Tyagi
Ankit Agarwal

Ankit Agarwal

Head of Performance Delivery

16+ years of experience
100+ brands managed
150+ freshers hired and trained
Ankit Agarwal

Course Starting at ₹2,00,000 + GST

₹40,000 - live training campaigns spend included across platforms

Upto 100% scholarships available*

FAQs

We offer several payment options for course enrollment. Please contact us for detailed information.
The course fee is ₹2,00,000 + GST (18%).
No, the fee is non-refundable.
The class timings are from morning to evening, currently only on weekends. However, you must select a specific batch and cannot switch batches once chosen. If interested in the weekday course please connect with our course expert by dropping in your contact.
Yes, the program is designed to accommodate working professionals and students with various batch options.
Leave your contact details, and our course expert will reach out to you.
Enrolment is only available for the full course, not for individual topics. If you wish to study a specific topic, please reach out to our course expert by dropping in your contact details.
While we do not offer a demo, you can meet the instructors and resolve any queries before enrolling.