{"id":27497,"date":"2024-08-10T15:25:31","date_gmt":"2024-08-10T09:55:31","guid":{"rendered":"https:\/\/leverageedu.com\/learn\/?p=27497"},"modified":"2024-08-10T15:25:31","modified_gmt":"2024-08-10T09:55:31","slug":"benefits-and-scope-of-a-masters-in-marketing-in-canada","status":"publish","type":"post","link":"https:\/\/leverageedu.com\/learn\/benefits-and-scope-of-a-masters-in-marketing-in-canada\/","title":{"rendered":"Benefits and Scope of a Masters in Marketing in Canada"},"content":{"rendered":"\n<p>Are you interested in making a career in marketing that speaks for itself? After completing your graduation in Marketing from anywhere in the world you might still feel the need to upskill yourself to enter a global job market in <a href=\"https:\/\/leverageedu.com\/blog\/category\/marketing\/\"><strong>Marketing<\/strong><\/a>. A graduation degree in Marketing from abroad will land you a good job but completing a <strong>Master&#8217;s in Marketing<\/strong> from Canada will make you compete for jobs in global giants like Maxus, Ketchum, Merkle, Zenith and Deloitte. Let\u2019s see what a Master&#8217;s <a href=\"https:\/\/leverageedu.com\/study-locations\/study-in-canada\/\"><strong>study in Canada<\/strong><\/a> has to offer.<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td>Type of Degree<\/td><td>Masters<\/td><\/tr><tr><td>Duration<\/td><td>1-2 years<\/td><\/tr><tr><td>Tuition Fees<\/td><td>CAD 15,000 &#8211; CAD 40,000&nbsp;<\/td><\/tr><tr><td>Average Annual Salary&nbsp;<\/td><td>CAD 72,000&nbsp;<\/td><\/tr><tr><td>Tests Required<\/td><td>GMAT, GRE, English Proficiency Tests<\/td><\/tr><tr><td>Visa Type<\/td><td>Student Visa<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-masters-in-marketing-degree-about\"><span id=\"what-is-a-masters-in-marketing-degree-about\">What is a Masters in Marketing Degree About?<\/span><\/h2>\n\n\n\n<p>Marketing degrees make students specialise in promoting and selling products to a target audience indirectly. While pursuing a Masters in Marketing a student will learn the depths of customer psychology and closely study the trends followed by a target audience in different fields. They will also learn how to strategize and adapt to the worldwide changing figures of <strong>digital marketing<\/strong>. A detailed understanding of clear communication of brand ideas and product objectives makes the classes exclusively market-oriented. Students learn the latest trends in product planning, sales brand management and <strong>advertising<\/strong>.<\/p>\n\n\n\n<p class=\"has-pale-ocean-gradient-background has-background\"><strong>Also Read: <\/strong><strong>Masters in Digital Marketing in Canada: Top Colleges, Fees<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-a-masters-in-marketing-in-canada\"><span id=\"benefits-of-a-masters-in-marketing-in-canada\">Benefits of a Masters in Marketing in Canada<\/span><\/h2>\n\n\n\n<p>Now that you understand how a master&#8217;s in marketing degree will improve your employability, let\u2019s discuss how Canada can add to this experience.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do universities like Queen\u2019s University, York University, and the University of Saskatchewan interest you? These universities ranked highly in the QS list of 2025 and offer popular master&#8217;s courses in marketing.\u00a0<\/li>\n\n\n\n<li>You can earn up to CAD 72,000 per year on average after completing your Master&#8217;s in Marketing in Canada.&nbsp;<\/li>\n\n\n\n<li>The country\u2019s unemployment index is steeply dropping each year with the creation of new job opportunities in every field.&nbsp;<\/li>\n\n\n\n<li>You can choose to pursue an MSc, MA or <strong>MBA in Marketing<\/strong> as per choice or requirement.&nbsp;<\/li>\n\n\n\n<li>There are many scholarships available to students in Canada from the governments, universities and other organisations.&nbsp;<\/li>\n\n\n\n<li>Canadian provinces like <strong>Ontario<\/strong>, <strong>Quebec<\/strong>, Manitoba, and Saskatchewan have a high demand for marketing professionals.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-do-a-masters-in-marketing-in-canada\"><span id=\"how-to-do-a-masters-in-marketing-in-canada\">How to Do a Masters in Marketing in Canada?<\/span><\/h2>\n\n\n\n<p>In 2024, it is not very difficult to land an offer letter from a Canadian university. To do a master&#8217;s degree in Marketing in Canada you simply have to select a university offering a specialization of your choice. Also, make sure you fulfil the eligibility criteria for the program. Fill out the application forms for universities on time and make sure you have all the documents in order. Once the offer letter arrives, apply for a visa and study permit and arrange your expenses accordingly. Here are the details on each of the steps to pursue postgraduation in Marketing.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-universities-for-masters-in-marketing-in-canada\"><span id=\"best-universities-for-masters-in-marketing-in-canada\">Best Universities for Masters in Marketing in Canada<\/span><\/h2>\n\n\n\n<p>Many <a href=\"https:\/\/www.youtube.com\/watch?v=ahUj_ZvvTaM\"><strong>universities in Canada<\/strong><\/a> are ranked for their exceptional programs, research and curriculum. However, the best universities for Masters in Marketing can differ from a common list. Here is the list of Canadian institutions best suited for a master&#8217;s degree in marketing.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>University<\/strong><\/td><td><strong>Program&nbsp;<\/strong><\/td><\/tr><tr><td><a href=\"https:\/\/leverageedu.com\/universities\/university-of-toronto-uoft\/\"><strong>University of Toronto<\/strong><\/a><\/td><td>MBA Marketing<\/td><\/tr><tr><td><a href=\"https:\/\/leverageedu.com\/universities\/the-university-of-british-columbia-ubc\/\"><strong>University of British Columbia<\/strong><\/a><\/td><td>Master of Management<\/td><\/tr><tr><td><a href=\"https:\/\/leverageedu.com\/universities\/queen-s-university\/\"><strong>Queen\u2019s University<\/strong><\/a>&nbsp;<\/td><td>MSc in Marketing<\/td><\/tr><tr><td><a href=\"https:\/\/leverageedu.com\/universities\/york-university\/\"><strong>York University<\/strong><\/a>&nbsp;<\/td><td>Master of Marketing<\/td><\/tr><tr><td><a href=\"https:\/\/leverageedu.com\/universities\/concordia-university\/\"><strong>Concordia University<\/strong><\/a>&nbsp;<\/td><td>MSc Marketing<\/td><\/tr><tr><td><a href=\"https:\/\/leverageedu.com\/universities\/university-of-guelph\/\"><strong>University of Guelph<\/strong><\/a><\/td><td>MSc in Marketing and Consumer Studies<\/td><\/tr><tr><td><a href=\"https:\/\/leverageedu.com\/universities\/university-of-saskatchewan-usask\/\"><strong>University of Saskatchewan<\/strong><\/a><\/td><td>MSc in Marketing<\/td><\/tr><tr><td><a href=\"https:\/\/leverageedu.com\/universities\/mcmaster-university-hamilton\/\"><strong>McMaster University<\/strong><\/a><\/td><td>MPP in Digital Society<\/td><\/tr><tr><td><a href=\"https:\/\/leverageedu.com\/universities\/hec-montreal\/\"><strong>HEC Montreal<\/strong><\/a><\/td><td>MSc in Marketing<\/td><\/tr><tr><td><a href=\"https:\/\/leverageedu.com\/universities\/university-of-calgary-uofc\/\"><strong>University of Calgary<\/strong><\/a><\/td><td>MBA Marketing<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-masters-in-marketing-degrees-in-canada\"><span id=\"masters-in-marketing-degrees-in-canada\">Masters in Marketing Degrees in Canada<\/span><\/h2>\n\n\n\n<p>Depending on what section of the big pool of marketing courses you want to choose there are several specialised courses offered by the Canadian universities for a marketing degree. Here are some of the popular ones.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing Strategy &amp; Management<\/li>\n\n\n\n<li>Research Development<\/li>\n\n\n\n<li>Consumer Behaviour<\/li>\n\n\n\n<li>Consumer Culture Theory<\/li>\n\n\n\n<li>Quantitative Models for Marketing<\/li>\n\n\n\n<li>Applied Statistics and Econometrics<\/li>\n\n\n\n<li>Marketing Strategy &amp; Management<\/li>\n\n\n\n<li>Designing marketing research<\/li>\n\n\n\n<li>Statistical methods advanced<\/li>\n\n\n\n<li>Management of Brands<\/li>\n<\/ul>\n\n\n\n<p class=\"has-pale-ocean-gradient-background has-background\"><strong>Also Read: <\/strong><strong>MBA Marketing Subjects, Syllabus, Eligibility, and Scope<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-requirements-for-a-masters-in-marketing-nbsp\"><span id=\"requirements-for-a-masters-in-marketing\">Requirements for a Masters in Marketing&nbsp;<\/span><\/h2>\n\n\n\n<p>There are two major things to consider in a university when you have decided on your course specialisations. These two are the requirements for admission to the course and the cost of pursuing the degree. A student should first look into whether they fulfil the eligibility criteria among the two.&nbsp;<\/p>\n\n\n\n<p>The admission requirements will be different from country to country, however, there are some general averages that you can consider.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A 4-year bachelor\u2019s degree.<\/li>\n\n\n\n<li>Or a 3-year bachelor\u2019s with proven work experience.&nbsp;<\/li>\n\n\n\n<li>Minimum 75% marks or above in graduation. In terms of <strong>GPA<\/strong>, it should be at least 3.0 on a scale of 4.0.<\/li>\n\n\n\n<li>A <a href=\"https:\/\/leverageedu.com\/tests\/gmat-exam\/\"><strong>GMAT<\/strong><\/a> score of at least 500 or above. An equivalent <a href=\"https:\/\/leverageedu.com\/tests\/gre\/\"><strong>GRE<\/strong><\/a> score would also suffice.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/leverageedu.com\/tests\/ielts-exam\/\"><strong>IELTS<\/strong><\/a> band score of 6.5 to 7.5 or <strong>TOEFL<\/strong> score of 85 or above.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-documents-required-for-admission-to-masters-in-marketing-in-canada\"><span id=\"documents-required-for-admission-to-masters-in-marketing-in-canada\">Documents Required for Admission to Masters in Marketing in Canada<\/span><\/h3>\n\n\n\n<p>Here is a list of documents that the students should keep ready before applying for admission to a Master\u2019s Course in Marketing in Canada.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bachelor\u2019s degree or equivalent from a recognised institution.&nbsp;<\/li>\n\n\n\n<li>Academic transcripts for Bachelor\u2019s, Class 12 and Class 10.&nbsp;<\/li>\n\n\n\n<li>GMAT or GRE Score Report.<\/li>\n\n\n\n<li>English Proficiency Test Scores.<\/li>\n\n\n\n<li>3 <a href=\"https:\/\/leverageedu.com\/blog\/letter-of-recommendation-lor\/\"><strong>Letters of Recommendation<\/strong><\/a> (LoR)<\/li>\n\n\n\n<li><a href=\"https:\/\/leverageedu.com\/blog\/category\/sop\/\"><strong>Statement of Purpose<\/strong><\/a> (SoP)<\/li>\n\n\n\n<li>An updated resume<\/li>\n\n\n\n<li>Valid Indian passport<\/li>\n\n\n\n<li><strong>Student visa<\/strong> (You will apply for this after application. When the university provides the offer letter).<\/li>\n\n\n\n<li>Proof of Finances.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-career-amp-scope-for-marketing-in-canada\"><span id=\"career-scope-for-marketing-in-canada\">Career &amp; Scope for Marketing in Canada<\/span><\/h2>\n\n\n\n<p>After completing a master&#8217;s in marketing in Canada you can opt for various jobs in Marketing research, Marketing Management, Advertising and communication, Quality control consulting, Quality management, and Brand management. These positions are available to them not only in Canada but anywhere in the world.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-best-jobs-amp-salaries\"><span id=\"best-jobs-salaries\">Best Jobs &amp; Salaries<\/span><\/h3>\n\n\n\n<p>These jobs are available to all candidates in Canada who qualify for them and have a <strong>Canada work permit<\/strong> and <strong>work visa<\/strong>. The students who pursue a master&#8217;s in marketing in Canada are eligible for a post-study work visa of 2 years with which they can apply for jobs and also work in Canada for 2 years. Here are some of the most preferred jobs and the salaries associated with them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>Position<\/strong><\/td><td><strong>Average Annual Salaries<\/strong><\/td><\/tr><tr><td>Brand Manager<\/td><td>CAD 71,578<\/td><\/tr><tr><td>Marketing Manager<\/td><td>CAD 65,539<\/td><\/tr><tr><td>Digital Marketing Specialist<\/td><td>CAD 51,949<\/td><\/tr><tr><td>Marketing Research Analyst&nbsp;<\/td><td>CAD 46,426<\/td><\/tr><tr><td>Marketing Copywriter<\/td><td>CAD 48,492<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-pale-ocean-gradient-background has-background\"><strong>Also Read: <\/strong><strong>Advertising Courses in Canada: Fees, Eligibility, Colleges<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-cost-of-pursuing-master-in-marketing-in-canada\"><span id=\"cost-of-pursuing-master-in-marketing-in-canada\">Cost of Pursuing Master in Marketing in Canada<\/span><\/h2>\n\n\n\n<p>How much would it cost to pursue a Master in Marketing in Canada? There are a lot of things to consider and the foremost is the tuition fees. Another big expense after the tuition fee is the rent of <a href=\"https:\/\/fly.homes\/\"><strong>student accommodation<\/strong><\/a> and other living expenses. Here is a comprehensive analysis of all of these.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Based on the universities mentioned above, the tuition fee costs of studying in Canada can be between CAD 15,000 to CAD 84,100.&nbsp;<\/li>\n\n\n\n<li>Monthly accommodation costs will be somewhere between CAD 400 &#8211; CAD 600.&nbsp;<\/li>\n\n\n\n<li>Transportation costs may fall between CAD 100 &#8211; CAD 250.<\/li>\n\n\n\n<li>On average the miscellaneous costs incurred per month can be between CAD 600 &#8211; CAD 700.&nbsp;<\/li>\n\n\n\n<li>Per month costs of food in Canada will be CAD 200 &#8211; CAD 300 on average.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Here is a tuition fee chart for Masters in Marketing in Canada for some of the universities.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong>University&nbsp;<\/strong><\/td><td><strong>Tuition Fee (CAD)<\/strong><\/td><\/tr><tr><td>Queen\u2019s University&nbsp;<\/td><td>15,000<\/td><\/tr><tr><td>Concordia University&nbsp;<\/td><td>29,925<\/td><\/tr><tr><td>University of Saskatchewan<\/td><td>15,000<\/td><\/tr><tr><td>York University&nbsp;<\/td><td>84,100<\/td><\/tr><tr><td>HEC Montreal<\/td><td>34,100<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-scholarships\"><span id=\"scholarships\">Scholarships<\/span><\/h3>\n\n\n\n<p>Numerous scholarship programs are introduced by universities and governments to support students in their study programs. Some of the famous scholarships in Canada are mentioned below.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concordia Merit Scholarship<\/li>\n\n\n\n<li>Canada Graduate Scholarships<\/li>\n\n\n\n<li>Jean-Charles Chebat Z&#8221;L Bursary<\/li>\n\n\n\n<li>University of Saskatchewan Graduate Scholarship<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\"><span id=\"faqs\">FAQs<\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1694496800500\"><strong class=\"schema-faq-question\">Q.1 Is a Master in Marketing Worth it in Canada?\u00a0<\/strong> <p class=\"schema-faq-answer\">Answer: The cost of studying a Master in Marketing in Canada might look expensive but given that the students will earn an average of CAD 72,000 per year after completing their course, it is definitely worth it. There are world-class universities offering extensive courses and it is easy to get a return on your investment.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1694496816731\"><strong class=\"schema-faq-question\">Q.2 Is there any scope for a Master&#8217;s in Marketing in Canada?<\/strong> <p class=\"schema-faq-answer\">Answer: After completing a master&#8217;s in marketing in Canada you can opt for various jobs in Marketing research, Marketing Management, Advertising and communication, Quality control consulting, Quality management, and Brand management.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1694496846481\"><strong class=\"schema-faq-question\">Q.3 What is the duration of a Master\u2019s in Marketing in Canada?<\/strong> <p class=\"schema-faq-answer\">Answer: A  master&#8217;s in Marketing degree in Canada is for a duration of 2 years. Students learn both theoretical and practical aspects of the course during this time.\u00a0\u00a0<\/p> <\/div> <\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Relevant Reads:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><a href=\"https:\/\/leverageedu.com\/learn\/digital-marketing-jobs-in-canada\/\"><strong>Digital Marketing Jobs in Canada: Salary, Work from Home for Indians, Visa Sponsorship<\/strong><\/a><\/td><td><a href=\"https:\/\/leverageedu.com\/learn\/business-management-courses-in-canada\/\"><strong>Top Business Management Courses in Canada<\/strong><\/a><\/td><\/tr><tr><td><strong>How to Become a Marketing Manager?<\/strong><\/td><td><a href=\"https:\/\/leverageedu.com\/learn\/post-graduate-diploma-in-digital-marketing\/\"><strong>Post Graduate Diploma in Digital Marketing Abroad: A Guide<\/strong><\/a><\/td><\/tr><tr><td><a href=\"https:\/\/leverageedu.com\/learn\/colleges-in-canada-for-mba-without-gmat\/\"><strong>Top 7 Colleges in Canada for MBA without GMAT<\/strong><\/a><\/td><td><strong>Masters in Canada<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Therefore, studying Marketing in Canada is not a far-fetched ambition it is something that the students can avail themselves of with dedication and the right consultation.\u00a0If you are also planning a career in Marketing, reach out to<a href=\"https:\/\/leverageedu.com\/\"><strong> Leverage Edu<\/strong><\/a> for the admission process.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"Are you interested in making a career in marketing that speaks for itself? After completing your graduation in&hellip;\n","protected":false},"author":74,"featured_media":59007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"categories":[63,37,40],"tags":[],"class_list":{"0":"post-27497","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destinations","8":"category-study-abroad","9":"category-study-in-canada"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Benefits and Scope of a Masters in Marketing in Canada | Leverage Edu Learn<\/title>\n<meta name=\"description\" content=\"Check out this blog article to know in detail about Benefits and Scope of a Masters in Marketing in Canada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Abidi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Syeda Tahira Abidi","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leverageedu.com\/learn\/benefits-and-scope-of-a-masters-in-marketing-in-canada\/#article","isPartOf":{"@id":"https:\/\/leverageedu.com\/learn\/benefits-and-scope-of-a-masters-in-marketing-in-canada\/"},"author":{"name":"Syeda Tahira Abidi","@id":"https:\/\/leverageedu.com\/learn\/#\/schema\/person\/5b2196f85ed09b583bdb2169af1e08da"},"headline":"Benefits and Scope of a Masters in Marketing in 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