In NCERT Class 7 Civics Chapter 6, you will read more about the media. You will find out what is required to make it work, as well as the ways in which the media affects our daily lives. Everything ranging from the stall at the local fair to the programme that you see on TV can be called media. Media is the plural form of the word \u2018medium\u2019 and it describes the various ways through which we communicate in society. Because media refers to all means of communication, everything ranging from a phone call to the evening news on TV can be called media. TV, radio and newspapers are a form of media that reaches millions of people, or the masses, across the country and the world and, thus, they are called mass media. This chapter concludes with the idea of democracy and media. It emphasises, through using examples of local media as well as social advertising, how mainstream media and advertising tend to favour those who have greater financial as well as social resources. This point can be reinforced in the classroom by using local examples of media stories, as well as posing questions about the ways in which advertising is changing what is locally available as well as locally valued.<\/p>\n\n\n\n
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