Here's what TO DO and what NOT TO DO while writing a Statement of Purpose.

Include
academic history.

Do's #1

Absolutely NO
grammatical
mistakes.

Do's #2

Write in
active voice.

Do's #3

Do NOT
plagiarise.

Don'ts #1

Do NOT
cross word limit.

Don'ts #2

Do NOT
use casual tone.

Don'ts #3

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Do's #1