Visual Merchandising is the art of attracting customers and increasing sales by employing colors, patterns, lighting, and training the staff. Displays, mannequin arrangements, props, photographs, and product placement are all examples of this. A Visual Merchandiser’s task is to enhance the ambiance of the store and make it visually appealing to the customers. Many visual merchandisers at Zara, H&M, and Forever 21 play with music, lighting, and layout to increase foot traffic and double sales!
|Eligibility||10+2 in any stream|
|Average Starting Salary||INR 4,00,000- INR 8,00,000|
|Job Opportunity||Visual, Retail, Fashion, Retail Buyer Merchandisers|
Also Read: How to Become a Graphic Designer?
This Blog Includes:
- What is Visual Merchandising?
- What is the Role of a Visual Merchandiser?
- How to Become a Visual Merchandiser
- Get Certified
- Courses to Become a Visual Merchandiser
- Eligibility to Become Visual Merchandiser
- Top Colleges Abroad For Visual Merchandising
- Top Colleges in India For Visual Merchandising
- Employment Opportunities
What is Visual Merchandising?
Visual merchandising is a marketing technique that employs spatial and visual design to entice customers, pique their interest, and keep their attention. Its goal is to increase sales and promote repeat business while also establishing a strong brand image with customers. Visual merchandising provides a wide range of practical applications and specialized options.
What is the Role of a Visual Merchandiser?
A visual merchandiser is a retail expert that is in charge of maximizing the display of services and products to highlight their characteristics and benefits. Visual merchandising’s goal is to engage, motivate, and entice people to make a purchase. Merchandisers assist businesses in increasing efficiency and sales by facilitating scheduled consumer interactions. The visual merchandiser is an important part of any retail team who develops retail strategies that maximize product aesthetics. They play a crucial part in a brand’s look, feel, and identity. This field entails the following:
- Creating innovative layouts and presenting options to stakeholders in the storage industry
- Layouts and displays can be changed.
- Changing the lights
- Putting in new display technology and incorporating it
- Assisting in the creation of graphics
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How to Become a Visual Merchandiser
Pursue Formal Education
A bachelor’s degree in art, design, or marketing is a good option. A B.Des (Bachelor of Design) from NIFT (National Institute of Fashion Technology) or NID (National Institute of Design) can provide you with access to courses that will help you improve your industry knowledge. You could pursue an M.Des (Master of Design) degree at the postgraduate level, which normally takes one to two years to accomplish. Consumer behavior, vendor management, lighting, design, and material investigation are all topics covered in these courses.
Having the appropriate certification helps ensure that you are up to date on the latest market trends. It can assist you to progress from a visual merchandiser to a better position in your career. A recognized diploma in the field gives an aspiring student the confidence and skills to enter the job market, as it provides the abilities needed to succeed in the field. Certifications for the tools and software you use are also an option. Digital design, color theory, art, drawing, and graphic design are some of the abilities that might help you flourish in this profession.
Gain Work Experience
A visual merchandiser’s employment requires a working understanding of a wide range of skills and techniques, therefore gaining work experience is crucial. You may have possibilities to explore and design unusual item displays on the job. Your background might help you better grasp the design process and assess how well various design aspects function together. As a sales associate, begin developing your talents and gaining experience at department shops or boutiques, and progress to being a successful visual merchandiser over time.
Get To Know The Craft
Visual merchandisers aim to draw attention to the best features of a product’s design and use them to market it. Merchandise design is generally complicated and comprises several different elements. Merchandisers are involved in the product development process at various phases, from early design draughts to final installations. To maximize the impact of visual marketing, they may require an eye for selecting the greatest props, fixtures, and signage. Knowing the craft in depth allows you to create excellent lighting, banners, color schemes, layouts, and other storage components.
Identify an industry
After getting a bachelor’s degree, you can pursue a career as a visual merchandiser in a variety of settings. Museums, amusement parks, typical retail establishments, and event sponsors are all places where you can work. Continuing your education in a certain field, such as textiles or appliances, may open up new opportunities.
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Courses to Become a Visual Merchandiser
The following are some of the courses you could take to become a visual merchandiser:
|Diploma in Visual Merchandising||3 months – 1-year|
|Footwear Design and Manufacture Diploma||1 year|
|PGD in Product Design and Graphic Design||1 year|
|PGD in Fashion Designing & Boutique Management||1 year|
|Udemy||Balance Commercial & Aesthetics in Visual Merchandising||5 hours|
|New Skills Academy||Visual Merchandising Certification||12 hours|
|Udemy||Visual Merchandising Course For Retailers and Students||2 hours|
|Coursera||Graphic Design||6 months|
|Coursera||Basics of Inclusive Design for Online Education||7 hours|
|Coursera||Visual Elements of User Interface Design||16 hours|
|Course marks||Balance Commercial & Aesthetics in Visual Merchandising||4 hours|
|Udemy||Visual Merchandising and Display||1 hour|
|Udemy||Basics of Visual Merchandising & Store Design||1 hour|
|Alison||Visual and Graphic Design||15 hours|
|BSc Fashion and Apparel Design||3 years|
|BDes Fashion and Merchandising||4 years|
|M.Des (Master of Design)||2 years|
|MBA Design Management||2 years|
Eligibility to Become Visual Merchandiser
Meeting the eligibility criteria for a visual merchandiser is a primary goal for anyone interested in pursuing this career path. The following are the educational qualifications and prerequisites for working as a visual merchandiser.
- The candidate must have received a design degree as part of his or her graduating requirements.
- The applicant must get a bachelor’s degree from a reputable university.
- Students can also finish their post-graduate studies before entering the work market. They must, however, hold a master’s degree in Visual Merchandising.
- Candidates who have completed a Visual Merchandising diploma course are also considered for certain positions.
- Having some experience, such as through an internship, will strengthen the student’s case, and he or she will be given priority over others who have no experience.
- Design software and tools such as Photoshop, Illustrator, and others are required.
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Top Colleges Abroad For Visual Merchandising
After learning how to become a visual merchandiser and the best courses to take, let’s look at the best universities abroad for visual merchandising.
- TAFE Queensland
- Royal Melbourne Institute of Technology University
- Northern Alberta Institute of Technology
- Conestoga College
- Sheridan College
- London South Bank University
- Manchester Metropolitan University
- Teesside University
- University of Wyoming
- Oregon State University
- Virginia Tech
Top Colleges in India For Visual Merchandising
Let’s look at the best universities in India for visual merchandising.
- National Institute of Fashion Technology, Navi Mumbai
- National Institute of Design, Ahmedabad
- Arena Animation, Bengaluru
- National Institute of Design, Bengaluru
- Footwear Design and Development Institute, Noida
- National Institute of Fashion Technology, New Delhi
- National Institute of Fashion Technology, Chennai
- VIDM Institute of Design and Management, New Delhi
- YMCA Institute for Office Management, New Delhi
There are many different sectors and industries where visual merchandisers are needed. Below is a list of some of the most well-known industries that employ visual merchandisers. The job role can most commonly be found in any of these fields.
- Retail Establishments
- Department Stores
- Various Outlets
- Theater Companies
- Fashion Stores
- Marketing Agencies
- Jewelry Stores
- Accessory Lines
- Print Media
- Books and Publishing Houses
Visual Merchandisers in India earn an average of INR 5,00,000. Fresher Visual Merchandisers make INR 3,50,000 per year at the start of their careers. Visual Merchandisers with over 10 years of experience can make more than INR 8,00,000 per year.
Top Recruiting Companies
Here is a list of some of the most well-known employers of visual merchandisers.
- Shoppers Stop
- Godrej and Boyce Manufacturing
- Reliance Industries
- Aditya Birla Group
- Marks and Spencer
- Big Bazaar
- Forest Essentials
- The Beer Cafe
- Penguin Random House
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