With eight top-ranked colleges worldwide, Australia proudly tops the list of favourite study abroad destinations for students. Australia’s outstanding position is the result of its accessibility to top-notch education, cutting-edge technology and culture, better-paid employment possibilities, etc. Studying Public Relations is one of the many subjects that Australia is renowned for. As the Marketing and Public Relations sector continues to diversify and become more dynamic, degrees in these fields are growing in popularity. In this blog, we will help you in identifying the top PR Courses in Australia which will advance your career.
This Blog Includes:
- Why Study in Australia?
- Why You Should Choose Public Relations?
- What Are the Subjects Covered in a Public Relations Degree?
- Top Universities to Study PR in Australia
- Popular Intakes
- Admission Requirements for Public Relations in Australia
- Career Scope
Why Study in Australia?
Every student is particular when selecting their courses, especially if they require travelling to a foreign nation. Every student’s decision to study in Australia is influenced by a diverse set of factors. Some examples would be:
- First-rate education guaranteed: Australia is the “pick of the lot,” particularly because of the high standard of education there. According to the QS World University Rankings 2022, eight of the top 100 universities worldwide are located in Australia. Additionally, Australia offers a variety of programmes and courses, so you can discover at least one that appeals to you.
- Numerous professional opportunities: Graduates can apply for work visas more easily in Australia. It enables you to work 20 hours per week throughout the semester and 40 hours per week during the intervals between semesters. This enables you to earn some extra money. You will never be prevented from looking into full- or part-time employment options by the visa authorities.
- Cut down the expenses: Australia has very affordable living and tuition costs when compared to nations like the USA and the UK. There are also a lot of scholarships available for you. You will discover that the University of Queensland provides a number of distinguished scholarships, including the UQ High Achievers Scholarship for Indian students.
- Country of diversity: Australia is a nation with a diverse population. There, you will encounter individuals from diverse linguistic and cultural backgrounds, which encourages learning new things and lessens homesickness. In Australia, more than 200 languages are spoken, and the state of New South Wales is where you may find about a lakh people who are of Indian heritage.
- Globally-recognized qualifications: In the first few months of 2022, more than 100,000 international students chose Australia as their study location, making it the third most popular choice worldwide. Your university degree from an Australian institution has a solid international reputation according to the Australian Qualifications Framework (AQF).
- Unique teaching and learning process: Australia has a distinctive method of teaching and learning that differs slightly from that of other nations. They encourage critical thinking more, and the speed of learning is set. You are not forced to memorise every word.
Why You Should Choose Public Relations?
Public relations may be the appropriate major for you if you see yourself as a people person and if you enjoy coming up with creative ideas that can boost brands. Additionally, if you possess the following skills, a degree in public relations might be the best choice for you:
- If you like socialising: One of the most crucial aspects of working in public relations is lobbying, or getting to know new people and making a good impression on them to develop and build relationships. Building ties with the media, powerful figures, and other brands through various occasions including product launches, media events, and conferences is a requirement for this vocation.
- If you are fluent in both verbal and written communication: It’s imperative that you possess strong written and verbal communication abilities if you want to excel in this industry. You will need to prepare press releases, reports, and email requests in addition to meeting with various stakeholders as a public relations specialist. As a result, how effectively you can talk and write will determine your success.
- More employment opportunities: The popularity of this course is due to varied job prospects and career opportunities. Nowadays it is estimated that the demand for public relations specialists is increasing in every corporate and firm.
- Salary: After completion of the Public Relation course graduates are offered lucrative packages, which is one of the greatest benefits of pursuing this course. The basic average salary is AUD 65,000 (INR 34 Lakhs) annum.
What Are the Subjects Covered in a Public Relations Degree?
In a public relations programme, you will study a broad range of topics that go under the category of communications, from the fundamentals of mass communication to later topics that are more specifically relevant to public relations.
The principal topics you will study while pursuing a degree in public relations are listed below.
- Media Writing
- Introduction to Public Relations
- Advanced Public Relations
- Crisis Management
- Media Relations
- Public Opinion and Propaganda
- Communication Laws and Ethics
In order to successfully complete the degree, most colleges also require students to perform an internship during their final year. This is done to give students practical work experience so they are prepared for the workforce when they graduate.
Top Universities to Study PR in Australia
Listed below are the top universities to study PR degrees in Australia-
|Universities||QS World Rankings 2023|
|Australian National University||30|
|The University of Queensland||50|
|University of New South Wales||45|
|The University of Newcastle||192|
|The University of Adelaide||109|
International students can apply for the two major intakes in Australia in January and July Intakes. Most students apply during these sessions and they correspond with the start of university semesters to ensure students can begin/rejoin classes with their peers.
|Semester||Session||Admissions Begin||Admission Intake Deadline*|
|Odd Semester||February to June||November||January/February|
|Even Semester||July to November||February||July|
Admission Requirements for Public Relations in Australia
Universities have set different requirements and eligibility criteria for PR courses in Australia. Different media disciplines will have their own entry requirements. Depending upon your level of degree, course and academic qualifications you can apply to different universities.
English Language Requirements
The universities have different English language requirements but the general requirements are given below:
|IELTS||6.5, reading 6; writing 6; speaking 6; listening 6|
|TOEFL IBT||Overall 87, listening 19, reading 19, writing 21 and speaking 19|
|Pearson (PTE)||Overall Scores of 64 and 60 in all sub-bands|
How to Apply?
You can apply for PR courses in Australia with ease through Leverage Edu. Here’s how you can start with the application process now!
Select the University
The entire application process begins with shortlisting your dream universities and preferred courses. Students are required to keep two primary preferences in mind, their future goals and their qualification while selecting their course preferences. Once you have selected your program, create an account with the university or universities and start filling out your personal information and academic history.
Scan and Submit Documents
The second step is to scan all your documents individually and upload them onto the application form. If you are applying to multiple universities and courses, then you have to repeat this process for every course and university. Once you have submitted all the pertinent documents like academic transcripts, financial documents and English proficiency test scores then you can submit your application.
Track Your Application
Once you have completed and submitted the application form, you easily track the status of your application to assess deadlines and fulfil any other pending requirements from your end.
Wait for Offer Letter
Once all the formalities have been completed, the university will assess your application and offer you a place in the department and course of your choice. You can either accept or decline the application. If you choose to accept the offer then you are required to pay the fees and secure your position!
Apply for Visa and Fly Abroad
After accepting your place at your dream university, the application for a student visa begins. Students are required to secure accommodation, flight tickets, medical and health insurance, and travel insurance before starting the student visa registration. The processing time for an Australian student visa is roughly 3-4 weeks. After you receive your visa, you fly abroad to your dream destination!
Want to study abroad but are worried about expenses? Let Leverage Finance help you!
- Class XII transcripts for UG Courses
- Undergraduate degree for PG Courses
- Proficiency in the English Language like valid IELTS/TOEFL/PTE
- Resume/CV if required
- Valid Passport
Here are a few media and consulting occupations that recent graduates in public relations can pursue.
- PR and Corporate Communications
- Public Relations Executive
- Media Relations Officer
- Social media Executive
- Marketing Communications Executive
Australian National University, The University of Queensland, the University of New South Wales, RMIT University, Deakin University, Curtin University, Griffith University, The University of Newcastle, and the University of Adelaide are the best universities for PR courses in Australia.
Public relations experts are in high demand, and employment prospects are predicted to increase significantly over the next few years. In Australia, the weekly average pay for public relations professionals is $1129. (before tax).
The Bureau of Labor Statistics of the U.S. Department of Labor projects that the demand for PR professionals will increase by 23% by the year 2020, which is faster than the average for all occupations. Is a degree really necessary? Yes. In the very competitive field of public relations, a degree is pretty much a requirement.
Are you planning to study PR courses in Australia? In order to design your path to the institution of your choice, call Leverage Edu at 1800572000 and schedule a free consultation session. Since applying to universities can be challenging, it is usually preferable to have expert advice.