MSc Strategic Marketing in UK

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MSc Strategic Marketing

In the corporate world, it is necessary for organizations to create strategies and plans of action to increase their reach and up stock their profits. MSc in Strategic Marketing has become a popular course that teaches this exact thing. When it comes to pursuing this course, the UK has several options. Let’s explore everything you need to know about MSc Strategic Marketing, UK.

Course Name MSc Strategic Marketing
Duration 1-2 years 
Tuition Cost/Year 17 – 31 Lakhs INR (approx)
Popular Job Profiles -Brand Marketing Manager-Social Media Manager-Product Manager
Popular Universities  -University of Glasgow
-Imperial College Business School
-University of Bradford
-University of Surrey

About MSc Strategic Marketing

Strategic marketing is a method through which an organisation differentiates itself from its competition by focusing on its strengths to provide better service and value to its customers. MSc Strategic Marketing is an intensive and demanding programme designed for students with an excellent undergraduate degree who wish to launch or further their career in Marketing. The most important aspect is to develop an understanding of the audience and the market to create targeted tactics and products that hold unique value. 

Also Read: Marketing Management

Eligibility

In order to apply for MSc Strategic Marketing,UK students have to fulfil all the entry requirements. Every university has different eligibility criteria, here are some of the basic eligibility requirements:

  1. First (70% and above) or upper second class degree (60-70%). Undergraduate degree should be from a recognised university in one of the following courses:
  • Business Management 
  • Marketing
  • Economics
  • Psychology
  • Media and Communications
  1. Students have to submit IELTS/TOFEL/PTE scores
  2. GMAT Scores 

Top Universities for MSc in Strategic Marketing in UK

Wondering how you can be a part of top-ranked universities offering MSc Strategic Marketing, UK? Attend the Uniconnect Virtual Fair by Leverage Edu and get a chance to directly apply to your dream university with us. Register Now!

  1. Imperial College London
  2. University of Manchester
  3. University of Warwick
  4. Cranfield University
  5. University of Edinburgh
  6. Lancaster University
  7. University of Bath
  8. University of Glasgow
  9. Durham University
  10. University of Birmingham

Also Read: Masters in Digital Marketing in Canada

Cost of Study

The average cost of study for MSc strategic marketing in the UK is 17- 30 lakhs per year. Calculate the estimate of the cost of living in UK, check out our Cost of Living Calculator. Here are some of the top universities offering MSc Strategic Marketing, UK with their tuition fee annually. 

Cranfield School of Management £24,500 (24.6 Lakhs)
University of Glasgow £21,920 (22.01 Lakhs)
Imperial College Business School £31,800  (31.93 Lakhs)
London School of Planning and Management £30,960  (31.09 Lakhs)
University of Bradford £17,682 (17.75 Lakhs)
University of Surrey £20,800 (20.88 Lakhs)

Subjects and Syllabus

Every university has different subjects and curriculum. Here are some of the common subjects you will study in MSc Strategic Marketing, UK:

  • Strategic Marketing and Planning
  • Big Data, Insight and Analytics
  • Retailing and Omnichannel Management
  • CRM and Customer Experience
  • Digital Marketing and Social Media Marketing
  • Finance for Strategic Marketing
  • B2B Sales and Key Account Management
  • Integrated Marketing Communications
  • Customer Behaviour

MSc Strategic Marketing, UK Syllabus 

Job Profiles and Salary

Marketing roles are in high demand and is expected to continue to rise. There are a variety of jobs you can apply for post your degree in MSc Strategic Marketing, UK. Check out some of the popular job profiles along with their salary structure:

Career Description Average Salary/ Year
Strategic Marketing Manager A strategic marketing manager is responsible for planning and executing marketing strategies to establish brand consistency and increase sales for all types of companies $142,170 (14.27 Crores)
Brand Marketing Manager A brand marketing manager is a professional who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. $142,170 (14.27 Crores)
Marketing Copywriter Marketing Copywriters are responsible for producing engaging, clear text for different advertising channels such as websites, print ads and catalogues. Their duties include researching keywords, producing interesting written content and proofreading their work for accuracy and quality. $78,200 (₹78.53 Lakhs)
Social Media Marketing Specialist Social media marketing specialists are members of the marketing team who plan, post and promote online content on social media platforms for a business, organization, or group. As a social media marketing specialist, you will share content from other sources, comment on posts, and moderate guest or member posts. $56,770  (57.01 Lakhs)
Digital Marketing Executive A Digital Marketing Executive plans and executes all aspects of a company’s online marketing strategy, including market research and targeting, social media outreach, search engine optimization, newsletters and direct campaigns, lead generation, brand building, and conversion $54,672  (54.90 Lakhs)
Technology Risk Consultant Technology Risk Consultants identify information technology risks internally as well as risks related to third-party vendors and service partners. They build a long-term plan to monitor and mitigate information technology (IT) risks based on your environment. $83,672 (83.67 Lakhs)
Product Manager A product manager is a person who identifies the customer need and the larger business objectives that a product or feature will fulfil articulates what success looks like for a product and rallies a team to turn that vision into a reality. $109,000  (1.09 Crores)

FAQs

What are the three phases of the marketing process?

The three phases of a Strategic Marketing process are: Planning, Implementation and Evaluation.

What is the difference between Strategic Marketing and Marketing Strategy?

Marketing Strategy focuses on implementing already existing strategies and is concerned with the STP (Segmentation, Targeting and Positioning) of a single product or service only while Strategic Marketing is a planning process that covers the marketing goals of the organisation as a whole – from the firm’s installed base of customers as well as potential customers. 

What is the difference between Marketing and Sales?

Marketing is about building awareness around your organisation and brand to potential customers while Sales is about turning viewership into a profit by converting potential customers into actual ones.

What are the five common goals of Marketing?

The five common goals of Marketing are:
To raise brand awareness
To generate high-quality leads
To grow and maintain thought leadership
To increase customer value
To empower your colleagues to become brand ambassadors

Are you interested in pursuing MSc Strategy Marketing, UK?  Connect with our experts at Leverage Edu and kickstart your study abroad journey. Call us at 1800 57 2000 to book your FREE counselling session today. 

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