With the technological world experiencing massive innovations, Mass Communication has been one of the fields which has been impacted by digital advancements. Social media has revolutionized the way we get updated about the latest happenings around the world. The advent of the digital age has lead to an exponential increase in career opportunities in the industry of Mass Communication. This has resulted in newly formulated Media and Mass Communication programs offered to students across the globe, to equip them with the essential skills required in the media industry. If you are interested in studying the various intricacies of Mass Communication like Public Relations, Social Media Management and Journalism, a Masters in Mass Communication is an ideal course to pursue. Let’s delve deeper into the realm of Mass Communication and explore the details of Masters in Mass Communication along with leading universities offering this course.
A Masters in Mass Communication comprises of the critical as well as the practical aspects of the media spectrum. The course constitutes of the various branches of Mass Communication and integrates them together in a curriculum to help students gather a complete understanding of this field. This postgraduate degree usually has a duration of two years and equips students with the required skills of a varied range of career fields, such as Photography, Reporting, Public Relations, Journalism, Advertising, Marketing, etc.
Key Subjects in Masters in Mass Communication
Pursuing a Masters in Mass Communication, you will get to discover the realm of Mass Media in its whole as well as focusing on the core fields separately. These core fields include Journalism, Electronic Media, TV & Films, Advertising, and Marketing among others. Here is a list of the key subjects that are an essential part of a postgraduate degree program in Mass Communication:
- Principles of Mass Communication
This subject covers the theoretical aspects of the field of Mass Communication, it covers the history of mass media, introductory theories of Mass Communication and how this evolved with time. The subject covers areas like basics of human communication to ownership patterns in Mass Media, communication theories along with origins of Mass Media.
- Print Media
There have been many centuries since Print Media came into being from the silver and copper printed plates to the printing paper press of Gutenberg. Being a core subject of Masters in Mass Communication, Print Media includes- its origins, importance and the basic processes like editing, writing, layouts, graphics etc. Print Media also focuses on various types of reporting and provides students with an overview of the origins of different kinds of print mediums such as newspapers, magazines, books, etc. The basic topics covered in this subject include:
- Investigative Reporting
- Diplomatic Reporting
- Legislative Reporting
- Layout and Graphics
- Electronic Media
Electronic Media is bringing transformations to every industry and it has become integral for every business to create an online media presence. This essential topic of Mass Communication covers the different electronic modes of communication and studies its evolution. It also provides students with an introduction to audio-visual media and gives them a detailed insight into different online platforms and their role in facilitating Mass Communication.
Advertising is a crucial sub-field of Mass Communication that establishes a link between buyers and consumers. This subject will give you a detailed analysis of what the advertising industry entails along with helping you understand its role in different industries and how it can be facilitated in the modern world.
- Public Relations and Corporate Communication
This field includes managing information and analyzing processes through which information reaches an individual or an organization. This course focuses on the corporate aspect of communication which essentially looks at how information flows in the corporate world.
Leading Universities for Mass Communication
Here are the top colleges offering popular and renowned programs like Masters in Mass Communication and Media around the world:
- University of Amsterdam
- University of Texas
- Stanford University
- University of Wisconsin- Madison
- University of California, Berkeley
Job Prospects after Masters in Mass Communication
The field of Mass Communication has evolved immensely since the last few decades leading to wide-ranging career opportunities. Here are a few popular job prospects available for those dreaming to build their career in Mass Communication:
- Public Relations Manager
- Advertising Agent
- Event Manager
- News Reporter
- Radio Jockey
Hence, Mass Communication has boundless prospects for those willing to explore its wide realm of possibilities and career fields. Masters in Mass Communication is a program that can provide you with an integrated overview of this field while also letting you discover the sub-field that interests you. Let Leverage Edu experts help you in selecting an ideal university for pursuing this course, to take the first step in beginning your career in the field of Mass Communication.