Different Types of Career in Floral Designing

Floral designing is an art that requires a lot of intricacy and creativity but most of us assume it is a hobby. The field of floral designing is gaining popularity and has become an integral part of arrangements for weddings, bouquets, banquets, and other occasions. Their expertise is required to understand the design, seasonal availability and even sustainability of the flowers used on any occasion. A quality floral design can completely transform any event location so people prefer to hire the best. There are several options to build a career in floral designing.

Florist

Expected Average Salary: INR 20,41,650 per annum

Florists are professionals who deal with not only design, but production, caretaking, and trade of flowers. From flower arrangements to merchandising, display and flower delivery are all amongst the various tasks of a florist. They can run their businesses, now even online, and learn management skills to aid their professional career. 

Although formal education is not mandatory to become a florist in India, many colleges, vocational schools and universities provide Floral Design and Floriculture diploma, certificate or degree programs. One can even acquire skills through apprenticeship. 

Floral Designer

Salary in International Standards: INR 21,68,490 per annum

The duty of a floral designer is to curate arrangements of dried, living and silk flowers for decorative display. They are more trained professional artists that use plant materials and flowers to create pleasing and balanced compositions. Just like florists, any certified skill development is completely voluntary. 

Fun Fact: The American Institute of Floral Designers offers the Certified Floral Designer credential.

Floriculturist

Salary in International Standards: INR 41,20,088 per annum

A Floriculturist, a discipline within horticulture, cultivates ornamental plants and flowers for garden, export and floral industry. To kickstart a career in this, you can undertake a BSc in Agriculture or other related subjects. Colleges abroad offering courses in floriculture are:

• Niagara College
• University College Dublin
• North Dakota State University
• Michigan State University
• University of Wyoming
• Cornell University
• Mississippi State University
• New Mexico State University

A few of the colleges offering courses in India to pursue one’s career as a floriculturist are:

• Mata Gujri College (MGC), Fatehgarh Sahib
• University of Horticultural Sciences, Bagalkot
• Shri Shivaji Agriculture College (SSAC), Amravati
• DE Society Institute of Applied Research and Development in Agriculture, Sangli
• Gangavathi Bhagyamma Rural Degree College (GBRDC), Bellary
• Bajali College, Barpeta
• Sam Higginbottom Institute of Agriculture, Technology and Sciences (SHIATS), Allahabad

Did you know?  As of 2019, Tamil Nadu was the leading producer of flowers, aromatics and medicinal plants with over 428 thousand metric tons. 

Interior Decorator

Salary in International Standards: INR 41,98,075.38 per annum

 An interior decorator is required to select accessories for the area as per the request of the client and make it look aesthetically appealing. The top employers in the industry are architectural and construction firms and furniture companies. India Today reports that more than 1 lakh interior designers are required in India, including designers who take projects as freelance designers. 

One can pursue a Bachelor’s or Master’s course in Interior Design. Certificate and Diploma courses are also available for the same. Esteemed colleges outside India that have interior designing courses are:

• London Metropolitan University
• Billy Blue College of Design
• University of the Arts, London
• TAFE NSW Institutes
• Torrens University Australia
• Rhode Island School of Design
• San Diego State University
• Illinois State University 

Also Read: Interior Design Colleges

Popular colleges in India with courses to become an interior designer are:

• National Institute of Fashion Technology, Navi Mumbai 
• National Institute of Design, Ahmedabad 
• National Institute of Design, Bengaluru 
• National Institute of Fashion Technology, New Delhi 
• National Institute of Fashion Technology, Chennai 
• VIDM Institute of Design and Management, New Delhi 
• YMCA Institute for Office Management, New Delhi
• Arena Animation, Bengaluru

Import Export Manager

Salary in International Standards: INR 37,56,343 per annum

As the name suggests, flower importers/ exporters perform the purchase, sell, and trade of wholesale flowers. They make connections with domestic businesses to schedule the delivery of international flowers or plants. With globalisation and the interconnectedness of the market, there is an increased demand for non-native flowers in local areas. They form the link between international sellers and domestic buyers and vice versa. 

Plant Engineer

Salary in International Standards: INR 62,58,413.67 per annum

A Plant Engineer directs and supervises the smooth operation of the plant. They overlook an industrial plant and plan and coordinate activities concerned with the design, construction, modification, and maintenance of its equipment and machinery. To become a plant engineer, you can get a bachelor degree in engineering majoring in mechanical engineering or a related field to work. Some plant engineering courses outside India for direct specialisation includes:

• Engineering Institute of Technology, Australia
• Cork Institute of Technology, Ireland
• The University of British Columbia 
• Universiti Teknikal Malaysia Melaka
• University of Technology Malaysia 
• Peter the Great St. Petersburg Polytechnic University, Russia

Event Planner

Salary in International Standards: INR 31,23,100.28 per annum

Floral event planners conceptualise and organise the floral arrangement and decoration of an event. They assist clients in choosing floral arrangements for their upcoming weddings or parties, providing consultation on bouquets, centrepieces or other floral arrangements. For this, you can get a degree in event management, namely BBA and MBA in event management to acquire better skills. Colleges abroad to pursue event management are:

• Swiss School of Higher Education  
• European Institute of Applied Science and Management  
• University of Technology, Sydney  
• University of the West of England  
• Bournemouth University  
• Auburn University Auburn, USA 
• Central Washington University Ellensburg, USA

Some of the colleges offering this course in India include:

• New Delhi Institution of Event Management (NDIEM), 
• NIEM – The Institute of Event Management
• Impact Institute of Event Management Delhi
• Asian Academy of Film and Television (AAFT) Noida
• Pearl Academy
• Chandigarh University

Marketing Coordinator

Salary in International Standards: INR 42,23,090.20 per annum

Marketing coordinators analyse market conditions and devise strategies to promote business and maximise sales. They may work for an individual floral boutique, a larger chain of floral suppliers, wedding vendors or event planners. There is no specialised course, but based on the job’s profile, you can undertake a  bachelor’s degree in fields like psychology, management or sales and advertising. Having a grasp of consumer behaviour, mathematics, economics and statistics can assist one in the marketing coordinator role.

Floral Production Manager

Salary in International Standards: INR 50,53,655.80 lacs per annum

Floral production managers plan and coordinate flower and plant production in a retail floral department, nursery, greenhouse or garden centre. They must possess knowledge in floriculture and horticulture to determine the suitability and growth patterns of different plants in a given environment, to create quality seasonal and evergreen arrangements. Additional duties typically include reviewing inventories, sales and managing floral staff, using design and display strategies to drive sales. 

Floral Sales Representatives

Salary in International Standards: INR 48,30,067.5 per annum

Floral sales representatives work closely with florists, mainly focusing on sales. They set up displays, connect with customers, maintain customer accounts in order to sell flowers, arrangements and other products. Sales representatives are responsible to stay informed about trends and products in floriculture and generate new customers. With the aim to boost business, they contact and interact directly with new and existing retail customers or clients to explain the features and merits of florist products offered, utilizing persuasive sales techniques. 

Employment Sectors for Floral Designer

• Entertainment Industry
• Design Firms
• Wedding Planning Firms
• Floral Arrangement companies
• Floral Stores
• Corporate Offices
• Advertising
• Concerts
• Hospitality Firms
• Event Managing Firms
• Outdoor Design Consultancy Firms
• Interior Designer

Are you looking to explore courses to make a career in Floral Designing? Book your FREE counselling season with us at Leverage Edu and we will provide end to end guidance on application to VISA!