BMM Course

In the contemporary digital world, mass media is among the sought-after career fields offering a plethora of opportunities in different sectors. Owing to the varied types of Mass Media, those wanting to explore this domain can choose to build a career in an array of specialisations, such as advertising, journalism, multimedia and animation, TV & films, amongst others. In the long list of mass communication courses After 12th, a BMM course is an undergraduate degree which focuses on the study of different forms of media platforms and provides students with the basic knowledge of using several channels of communication. This blog aims to provide a comprehensive guide on BMM, its course structure, variants, eligibility as well as top universities you can pursue it from.

Before we go on and discuss the insights of the course, here are some quintessential aspects of it that you must get familiar with-

Course Name	Bachelor of Mass Media
Level of Study	Undergraduate
Duration of the course	3-3.5 Years
Minimum Eligibility	10+2 Qualification
Course Overview	A detailed analysis of the various types of mass media
Subjects Taught	Advertisement, Journalism, Writing Skills, Theories of Mass Communication, etc
Career Prospects	Public Relations Officer, Journalist, Content/ Copy Writer, News Anchor, etc.
Average Salary	INR 3-4.5 Lakh

Also Read: Types of Mass Media

Overview

BMM course is generally offered as a 3-4 year undergraduate degree that focuses on imparting students with insights into key aspects of the domain of mass media. Further, the curriculum of this mass communication course is designed with a balanced approach towards theoretical as well as practical knowledge since media is much more of a field-oriented arena. Not only does it emphasises the study of how media platforms work, but it also concentrates on specialised domains like Advertising, Brand Management, Film Production, Journalism, etc. The major BMM subjects include Fundamentals of Mass Communication, Principles of Marketing, Public Relations, Culture Studies, Media Studies, Print Production and Photography, amongst others.

Know All About What A Journalism Career Entails!

Advantages of BMM

Because the media is one of society’s most powerful pillars, B.M.M. provides candidates with a variety of employment options. Communication, creativity, analytical, and problem-solving skills are required for those interested in pursuing a Bachelor’s in Mass Media. They must have a keen eye for detail. For candidates interested in the world of media, B.M.M. can open up a wealth of job prospects. A B.M.M. graduate can work as a journalist for a major news organisation or as a writer. As a result, candidates with a B.M.M. degree have a variety of options.

Courses & Variants

Since BMM course is more of a bachelor’s degree in Mass Media, there can be different variants for this program across the globe. Many institutions provide an integrated focus on Mass Media and Communication while some others might only emphasise on a specialisation like Journalism, Advertising, amongst others. Here are a few of the major variants for the bachelor of mass media course that you must know about:

• Bachelor of Arts (Mass Communication)
• Bachelor of Science in Journalism and Mass Communication
• Bachelor in Journalism and Mass Communication
• Bachelor of Media and Communication Studies
• BA in Media Communications

Subjects Taught in BMM Course

A wide range of subjects like Advertising, Marketing Research, Theories of Mass Media, Types of Films and Lighting, Brand Management, Public Opinion, etc help students develop a deep understanding of the domain and co-related disciplines like Journalism. Tabulated below are the BMM subjects– 

Barriers to Communication	Brand & Brand Equity	Advertising and Demand, Costs and Revenue, Social institutions and stratification	Influence of Media
Critique of Advertising	Advertising, News & Entertainment	Mass Media and Society/Culture	Social-Political Activism in Journalism
Production and Recording Process	Relations of Culture with Marxism, Orientalism, Gender & Culture	Brand Strategies	Writing Skills in Media

Also Read: Applications of Multimedia

BMM Syllabus

The B.M.M. syllabus covers all major subjects linked to media and provides applicants with an understanding of each facet. Candidates are introduced to basic disciplines such as Communication Skills, Economics, Sociology, Psychology, Marketing & Management, Introduction to Literature, and more in the first year of study. Advertising, Journalism, Media Studies, Radio & Television, Culture Studies, Creative Writing, and other essential disciplines are available in the second year. Candidates had to select between two electives last year: advertising and journalism. The following tables can be used to study the B.M.M. Syllabus in detail.

BMM First Year Syllabus

Semester 1	Semester 2
Effective Communication Skills – I Fundamentals of Mass Communication Introduction to Computers Introduction to 20th Century World History Introduction to Sociology Economics	Effective Communication Skills – II Political Concepts and the Indian Political System Principles of Marketing & Management Introduction to Psychology Introduction to Literature in English/Marathi/Hindi/ Sanskrit/ Gujarati/ German/Sindhi Translation skills

BMM Second Year Syllabus

Semester 3	Semester 4
Introduction to Advertising Introduction to Journalism Introduction to Public RelationsIntroduction to Media Studies Culture Studies Creative Writing	Mass Media Research Organizational Behavior Understanding Cinema Radio and Television Advanced Computers Print Production and Photography

BMM Third Year Syllabus

Semester 5

Semester 6

Electives: Journalism OR Advertising Journalism: Journalism Feature & Opinion Journalism & Public Opinion Indian Regional Journalism Niche & Magazine Advertising: Advertising in Contemporary Society Copywriting Advertising Design Consumer Behavior Media Planning and Buying Brand Building

Electives: Journalism OR Advertising Journalism Journalism Press Laws & Ethics Broadcast Journalism Niche Journalism – II Internet & Issue in Global Media News Media Management Contemporary Issues Advertising Advertising & Marketing Research Legal Environment & Advt. Ethics Financial Management for Marketing & Advertising Agency Management The Principles & Practice of Direct Market Contemporary Issues

Universities Offering BMM Courses

Mass Media is an ever-evolving field and thus requires professionals who are not only well versed with the basics of the domain but also have the necessary industry skills. To narrow the gap, universities across the world now offer the BMM course, the curriculum of which is designed to cater to the industrial needs. Listed below are some of the educational institutions providing the program or its related courses:

• The University of New South Wales
• Texas State University
• Indiana University
• University of Bridgeport
• Curtin University
• Turiba University
• University of Roehampton
• University of Miami
• Monash University
• The University of Iowa
• Winthrop University

Top Indian Institutes for BMM Course

Here are the top institutes offering BMM course in India-

• Institute of Management Studies 
• IMS Ghaziabad University
• Guru Gobind Singh Indraprastha University
• Takeone School of Mass Communication
• Vivekananda Institute of Professional Studies
• IIMT College of Management Studies 
• Savitribai Phule Pune University 
• Chandigarh University 
• Sophia College for Women
• Kishinchand Chellaram College
• Doon Business School
• St Xaviers College 

Also Read: Mass Communication Courses

Top BMM Exams

St. Xavier’s BMM Entry Test is one of the entrance exams for B.M.M. Every year, the entrance exam is held at St. Xavier’s College in Mumbai. To be eligible for admission to St. Xavier’s, a general category candidate must have a minimum of 65 percent in their 10+2 examination. SC/ST applicants must obtain a minimum of 55% of the total marks. The St. Xavier’s BMM Entrance Test is a 1-hour 45-minute pen-paper entrance exam.

Eligibility Criteria

In order to become a part of the institutions offering BMM course, it is important for candidates to align with requirements stated. Mentioned below are the details you will need if you are looking forward to pursue BMM course abroad- 

• Completion of formal schooling of 10 + 2 from a recognised institution 
• Minimum required percentage in class 12th examination by the as stated by the university 
• A good score in English language proficiency tests like IELTS, TOEFL, etc. 
• LOR and SOP in the prescribed format. 

As far as the admission in BMM course in India is concerned, there are two pathways to become a part of the course. Certain universities in India admit students either through entrance exams or on the basis of merit. Status take a look at some of the important parameters related to eligibility and admission process in India- 

• Completion of formal schooling of 10 + 2 from a recognised institution 
• Minimum required percentage in class 12th exams
• Minimum required school in entrance exam (if applicable) 

Also Read: Media Convergence

BMM Admissions

Admission to the B.M.M. programme is based on the students’ performance in the 10+2 or equivalent examination, as well as the results of several institutes’ entrance exams. To narrow down the candidates for the course, most colleges hold their own entrance exams. Questions on English and Communication Skills, General Knowledge, Creative Thinking, Logical Reasoning, Data Interpretation, and Economics dominate the entrance exam. To narrow down the candidates, many institutions conduct a personal interview or group discussion followed by an entrance test. Candidates that pass all of the rounds of an institute’s admission process are admitted to the institute.

Skills Required

Being equipped with the right sort of skills before entering a field assists one in performing better. In order to pursue a BMM course, you may require the following skills- 

• Analytical Skills
• Communication Skills
• Interviewing Skills
• Networking Abilities
• Research Skills
• Great observation sense
• Confidence 
• Creativity

Career Prospects

Completing a BMM course, there are diverse prospects that one can choose from. For those aspiring for higher studies, a multitude of postgraduate degrees are available such as Masters in Mass Communication, MBA in Media Management, Masters in Journalism, etc. On the other hand, if you want to focus on a certain specialisation in the media industry, you can opt for Photography courses or Multimedia courses which are often provided as short-term postgraduate diplomas. Moreover, there are a wide range of career profiles available in the vast world of mass communication and media and a few of which have been given a rundown below:

Career Options

Public Relations Officer

Journalist

TV Correspondent

Sound Engineer

Content Writer

Film Editor

News Anchor

Cartoonist

Film Director

Event Manager

Radio Jockey

Salary After BMM Course

Diverse career opportunities ranging from fields like teaching to media houses are available to the graduates of this field. The average salary after BMM course varies greatly because of the multiple options that are available, however, after opting the common aforementioned options you will be able to fetch a yearly package of around 3.5- 4.5 Lakh. If you pair up this degree with a masters or PG diploma in similar or related fields, here are some of the top job profiles and their estimated salary packages:

Job Profile Avg. Salary
Marketing and Communications Manager 7-8 Lakh
Communications and Branding Manager 7.5-8.5 Lakh
Public Relations Manager 6-7 Lakh

Also Read: Journalism vs Mass Communication

Options for Higher Studies

For those who are interested in pursuing advanced studies in the field, there are ample courses available in various sub-fields. Listed below are the popular courses that you can opt for in the field of Mass Media and Communication- 

• Masters in Mass Media
• Masters in Mass Communication-
• Masters in Journalism and Mass Communication 
• PG Diploma in Mass Communication
• PG Diploma in Journalism
• LLB

Top Recruiters

The following are the top recruiters for BMM graduates:

• Times Network
• Weber Shandwick
• PayTM
• Hindustan Times
• Media Channels
• Ogilvy and Mather

FAQs

Thus, pursuing the BMM course opens the door to innumerable career opportunities. Needless to say, studying the program from a university which apart from offering quality education, also provides a healthy study environment that can further enhance future prospects. If you are planning to pursue this course from a study abroad destination but are not sure which university to join then the experts at Leverage Edu will not only help you find a university that aligns with your career goals but will also help with the admission process.