BA Fashion Marketing

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All About BA Fashion Marketing

The BA (Hons) Fashion Marketing program combines fashion, marketing, and management to prepare students for a career in the thriving global fashion business. With a fascinating blend of academic theory and real-world industry immersion, this course will provide you with an overall understanding of how the fashion industry operates, preparing you for a variety of prospective jobs within the sector. This blog has covered all you need to know about BA fashion marketing.

Course Highlights

Course Level Graduation
Duration of the Course 3 Years
Type of Examination Semester/ Yearly
Course Fee INR 2000 to INR 5,00,000
Average Salary Starting INR 3,00,000 to INR 5,00,000 per annum
Top Hiring Companies Fashion Media, Export Houses, Fashion Show Management, Fashion House Freelancing, Garment Manufacturing Units, Garment Store Chains, Jewelry Houses, Leather Companies, Media Houses, Textile Mills, and so on.

About BA fashion Marketing

Credits: University for Creative Arts

The BA (Hons) Fashion Marketing degree provides a wide academic and practical foundation for a career in the fashion business. In a changing corporate and social context, the curriculum stresses the creation and use of creative marketing techniques. You will learn about the market and customer demands, as well as integrated marketing communications, such as social and digital fashion marketing, and company strategy creation, through industry-focused projects based on problem-solving.

After graduating you can go on to postgraduate studies or find jobs in a variety of marketing-related fields, including brand management, advertising and communication, public relations, consumer analytics, social media, and digital marketing. The Chartered Institute of Marketing has given this course credit (CIM). This allows students to earn professional credentials and have their high-level professional abilities recognized through the CIM Accredited Degree.

BA Fashion Marketing Syllabus

A bachelor’s degree in fashion marketing takes three years to complete. This topic has a roughly similar syllabus at every university. The following is a complete year-by-year syllabus for the course:

Year 1 Year 2 Year 3
Fundamentals of Imaging Research Methods Retailing and Visual Communications
Principles of Fashion Marketing Fashion Trends and Forecasting Critical Issues for Fashion Business (Negotiated Project)
Fashion Contexts Fashion Promotion and Creative Communication Strategy Independent Study Dissertation
Design History, Design Futures

Also Read: Top Fashion Design Courses in London

Eligibility Criteria

If you wish to pursue a BA in fashion marketing, you must meet the following qualifying requirements.

  • You must have completed a 10+2 program at a recognized Board that included art/design subjects or media.
  • You must have scored at least 50% on your 10+2 board exams to be considered.
  • To be qualified for BA fashion marketing, you must have a minimum of 45 percent if you belong to one of the restricted categories for SC/ST and OBC students.
  • Applicants that apply through the Business path (rather than the art/design route) are given a job to test their artistic ability.

Also Read: MBA in Fashion Designing

Top Universities for BA Fashion Marketing

You should be informed of the top universities that offer a bachelor’s degree in fashion marketing. It will make your search for universities much easier. The following are the best colleges and institutes that offer BA fashion marketing courses:

Institution Campus Country
Fashion Institute of Technology (FIT) New York US
London College of Fashion London, England UK
Drexel University Philadelphia, Pennsylvania US
School of Arts, Design, and Architecture – Aalto University Espoo Finland
Central Saint Martins London, England UK
Parsons School of Design New York US
Istituto Marangoni International – Milan Milan Italy
Bunka Fashion College Tokyo Japan
National Institute of Fashion Technology New Delhi India
Savannah College of Art and Design Savannah, Georgia US

Cost of Studying BA Fashion Marketing

The cost of a BA in fashion marketing varies depending on which university you attend. The table below shows the average tuition costs for BA fashion marketing for various universities.

Course  Average Tuition Fees (USD)  Average Tuition Fees (INR) 
BA Fashion Marketing 30,107 – 35,014 22,43,394 – 26,09,034

Important Reference Books 

The following are some of the most significant books for a BA fashion marketing course:

Books Authors
Marketing Fashion, Second edition: Strategy, Branding, and Promotion Harriet Posner
Fashion Marketing (Wiley Desktop Editions) Mike Easey
The End of Fashion: How Marketing Changed the Clothing Business Forever Teri Agins
Fashion Brands: From Armani to Zara, there’s a style for everyone. Mark Tungate

BA Fashion Marketing Scope

Graduates of the BA (Hons) Fashion Marketing program have gone on to pursue postgraduate studies, create their fashion enterprises, or work as influencers, stylists, and digital marketing consultants, among other positions in fashion and other industries. Following are some of the employment roles that one may follow after earning a BA in fashion marketing, along with their corresponding wages.

Jobs  Salary (INR)(P.A)
Marketing Associate 4,50,324
Marketing Executive 2.91,000 
Fashion Stylist 4,78,462
Fashion Designer 1,50,000 – 8,50,000
Area Sales Manager 3,00,000 – 6,30,000.
Management Trainee 6,30,000 
Fashion Brand & Digital Marketing Manager 7,00,000

Do you intend to get a bachelor’s degree in fashion marketing? Our Leverage Edu specialists will be available for you from the application to the Visa process. Call us at 1800 57 2000 to book a FREE 30-minutes counselling session today!

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