The A-Factor of Anuja Chauhan’s Journey from Advertising to Becoming a Best-Selling Author

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Anuja Chauhan

Anuja Chauhan is the best selling author and has written numerous rom-com novels. She is a lady full of creativity who is driven by her love for literature. Being a student of army school she was always well-disciplined and work-focused which are the main keys towards long-lasting success. Her speciality is writing rom-com novels that are reader-friendly and easy to understand. Her hard work has elevated her identity from being a daughter of an army officer to that of a successful author. In this Leverage Edu blog, let’s read the story of Anuja Chauhan and her magical creations as an author and writer.

Credits: Algebra Conversations

The Anuja Factor

Anuja Chauhan born on 17th September 1970 is an Indian author, advertiser and prolific screenwriter. She is often described as ‘the best writer of Indian commercial fiction. She worked in the advertising department at JWT India for around 17 years and eventually became vice-president and executive creative director. As an executive advertiser, Anuja Chauhan gave some of the most famous taglines like, ’Darr ke aage jeet hai’ (Mountain Dew) and ‘Tedha hai par mera hai’ (Kurkure). In 2010, she resigned from this job so as to pursue a full-time career in writing and literacy. Over the years she has worked with top-leading brands like Mountain-Dew, Kurkure, Pepsi and a lot more. As a writer, she is loved by readers for her best-selling, contemporary “romantic-comic kind of novels”. Her famous writings are The Zoya Factor (2008), Battle of Bittora (2010), Those Pricey Thakur Girls(2013), The House That BJ Built(2015), Baaz(2017).

Educational Background

Anuja Chauhan, a lady with beauty with a brain, took birth in the Rajput family, situated in the north Indian state of Uttar Pradesh, Chauhan since her childhood days spent most of her initial years in various cantonment towns located in North India as her father served in an Indian Army. Her father took early retirement as a Lieutenant Colonel and thereafter migrated to Australia. She is the youngest one of four sisters namely, Padmini, Rohini, Nandini and Anuja.

She has been a student of the Army Public School, New Delhi, Sophia Girls Convent, Meerut Cantonment and Delhi Public School, New Delhi. She completed her bachelors in economics from Miranda House, Delhi Universit   Royal Melbourne Institute of Technology stood as a success pillar in Deepa’s life as it was the institute through which she completed her postgraduate diploma in mass communication.

Career of Anuja Chauhan

Anuja has donned many hats in her entire career and never failed to impress us with her amazing talent. She is behind some of the best jingles, movies and books. Let’s check them out!

Anuja Chauhan
Credits EShe: The Female Gaze


Chauhan joined the JWT company in 1993 and in the following 17 years was responsible for unforgettable catch phrases such as “Yeh Dil Maange More!”, “Mera Number Kab Aayega” ,”Oye Bubbly”,etc. At the age of 33, she was one of the youngest vice-president working at JWT. She also features regularly in The Economic Times supplement Brand Equity’s list of the ten hottest creative directors in India. In August 2010, she resigned from this job so as to pursue a full-time literary career.

Best-Selling Author

As an author she started working on her first novel in 2006. Enlisted are the famous books written by her.

  • The Zoya Factor
  • Battle for Bittora
  • Those Pricey Thakur Girls
  • The House that BJ Built
  • Baaz

The Zoya Factor

It talks about a Rajput woman named Zoya Singh Solanki who met the Indian Cricket Team through her job as an executive in an advertising agency and gradually ended up becoming a fortune for the team for the world cup of 2011.

Battle for Bittora

It is the story of a 25 years old, independent and happy woman whose life changes dramatically after receiving a call from her grandmother requesting her to return to her hometown Bittora. The story continues with her arriving in Bittora and finding a place very different from the one she remembered.

Those Pricey Thakur Girls

Its story is set in a year that follows assassination of Indira Gandhi and the programs against the Sikhs.Those Pricey Thakur Girls is the first in series of novels which was released in January 2013.It mainly focuses on the Thakurs of Hailey Road, an upper-middle-class Rajput family that consists of five sisters named alphabetically.

The House that BJ Built

 On 15 May 2015 the official trailer of this book was launched. According to review by LiveMint this book gives its readers and its characters exactly what they paid for.


It is the fifth book written by Anuja Chauhan which basically is the story of a fighter pilot who falls in love with one of his colleague’s sisters.  This novel is a passionate tale of love and war set in the year 1971, at a fictitious Indian Air Force Base.

Name of the book Year
The Zoya Factor 2008
Battle of Bittora 2010
Those Pricey Thakur Girls 2013
The House That BJ Built 2015
Baaz 2017

Personal Life

In 1994 Chauhan got married to Niret Alva, the television presenter and producer who is the co-founder and chairman of television production company Miditech. He has produced popular reality shows like Indian Idol for Sony, Perfect Bride for Star Plus and the most famous of recent time ‘Roadies’ for MTV.  They have three children (2 daughters and 1 son) and the whole family resides in Gurgaon.

Awards and Achievements

Anuja has won over 100 national and international awards. Few of them are as follows:

  • Copywriter of the Year at Bangalore Ad Club
  • Solid Silver at the Abbies
  •  A Popular choice Gold at the Goa Adfest 2007
  •  Silver at the 2008 Effies
  •  Two silvers at the Goafest 2010
  •  A Gold lion for print at the Cannes Advertising Festival 2010
  • Currently ranked 26th in the creative rankings list of the top 30 Executive      
  • Creative Directors in Asia-Pac.
  • The novel Zoya Factor by her ranked 5th on India’s Top Ten Fiction List 2008 

It can be said that Anuja Chauhan is in a real sense a prolific writer whose main motive is to publish a reader-friendly novel. She is the perfect example of all a woman can do when she sets her mind to it. She is always focused on helping, motivating and inspiring people around her. For more such awesome content, stay connected with Leverage Edu!

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